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Our holiday sale is here—early access, with a special, deeper discount, starts now!

The holidays are almost here, and Black Friday…well…okay, look, we value our readers too much to make them wait until the day after Thanksgiving to get The Good Deals.  You deserve nice things, and so do your friends and family this holiday season!  That’s why we’re again offering a special, early access to our annual holiday sale as our way of thanking you for supporting our authors this year, and every year.  Through Cyber Monday, November 27, get 40% off ALL titles with coupon code HOLIDAY23!  Don’t delay, because when early access ends, the discount will drop to the standard 25%.  Happy reading!

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Our Holiday Sale Early Access Starts Now!

We get it: someone in your household wants to bring in a tree while another hasn’t put away the Halloween decorations yet. We suggest using this liminal time to get started with your holiday shopping (and reading). Many of our readers look forward to our traditional post–Thanksgiving holiday sale to fill their shelves, nightstands and gift bags. This year, instead of waiting around for Black Friday, we’re opening up early access to you, our loyal readers and followers, as a way of saying “thank you!” for celebrating with us all year round. From now through Cyber Monday, November 28, get a Santa–sized 40% off ALL titles with coupon code HOLIDAY22! Don’t delay, because when early access ends, the discount will drop to the standard 25%. Happy reading!

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McFarland Book Is The Guardian’s “Oddest Book Title of the Year”

Roy Schwartz’s 2020 book, Is Superman Circumcised? The Complete History of the World’s Greatest Hero, has won The Guardian’s Diagram Prize for “Oddest Book Title of the Year.” Competing against five other finalists, Schwartz’s book won in a landslide, receiving 51% of the 11,000 votes cast. The inaugural Diagram Prize was awarded in 1978.

In a comment to The Guardian, Schwartz says: “I’m sincerely honoured to receive this august literary prize. It’s a great reminder that even serious literature is allowed to be fun.”

Is Superman Circumcised? is a journey through comic book lore, American history, and Jewish tradition, examining the entirety of Superman’s career from 1938 to date, and is sure to give readers a newfound appreciation for the Mensch of Steel! Superman is the original superhero, an American icon, and arguably the most famous character in the world—and he’s Jewish! Introduced in June 1938, the Man of Steel was created by two Jewish teens, Jerry Siegel, the son of immigrants from Eastern Europe, and Joe Shuster, an immigrant. They based their hero’s origin story on Moses, his strength on Samson, his mission on the golem, and his nebbish secret identity on themselves. They made him a refugee fleeing catastrophe on the eve of World War II and sent him to tear Nazi tanks apart nearly two years before the US joined the war. In the following decades, Superman’s mostly Jewish writers, artists, and editors continued to borrow Jewish motifs for their stories, basing Krypton’s past on Genesis and Exodus, its society on Jewish culture, the trial of Lex Luthor on Adolf Eichmann’s, and a future holiday celebrating Superman on Passover.

Roy Schwartz has written for newspapers, magazines, websites, academic organizations, law firms, tech companies, toy companies, and production studios. He has taught English and writing at the City University of New York and is a former writer-in-residence at the New York Public Library. He is the director of marketing and business development of a regional law firm.

 

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Newly Published: English Magic and Imperial Madness

New on our bookshelf:

English Magic and Imperial Madness: The Anti-Colonial Politics of Susanna Clarke’s Jonathan Strange & Mr. Norrell
Peter D. Mathews

Regency England was a pivotal time of political uncertainty, with a changing monarchy, the Napoleonic Wars, and a population explosion in London. In Susanna Clarke’s fantasy novel Jonathan Strange and Mr. Norrell, the era is also witness to the unexpected return of magic. Locating the consequences of this eruption of magical unreason within the context of England’s imperial history, this study examines Merlin and his legacy, the roles of magicians throughout history, the mythology of disenchantment, the racism at work in the character of Stephen Black, the meaning behind the fantasy of magic’s return, and the Englishness of English magic itself. Looking at the larger historical context of magic and its links to colonialism, the book offers both a fuller understanding of the ethical visions underlying Clarke’s groundbreaking novel of madness intertwined with magic, while challenging readers to rethink connections among national identity, rationality, and power.

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Jewish Book Month

November is Jewish Book Month! At McFarland, we’re celebrating by highlighting our Jewish Studies line, which includes everything from biographies of prominent Jewish community members to religious histories, holocaust filmographies, memoirs and more. Now through November 15th, get 25% off our Jewish Studies books using code JBM25 on the McFarland website.

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Heavy Metal Music and Culture Catalog

It’s Friday and I have a bone to pick. When it came time to choose the cover art for this catalog about a subject dear to my heart, I wanted a black cover with no identifying lettering or logos. “That’s impractical,” said one coworker, adding “it’s a very bad idea.” Another simply stared at me silently with a look of disapproval. Even my own inner monologue turned against me, repeatedly telling me that “nobody else cares about your obsession with Spinal Tap. It’s annoying.” When our design department produced this cover (which I quite like), I pushed for the addition of an umlaut over the F in McFarland. As it turns out, there is no commercially available font that includes that character. You learn a lot of interesting trivia in the book business.

I’m nevertheless thrilled to present to you this latest catalog of scholarly books about heavy metal music and culture. There’s even a sale—get 25% off through the month of September! The coupon code is SMELLTHEGLOVE.

—Adäm

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New Chess Catalog and Sale

McFarland has long served the chess scholar and collector, and our line of scholarly books about chess reflects our roots in more ways than one: chess was one of our earliest lines, and even today our chess books are often published in time-honored, cloth-covered library binding (so-named because it was once the standard for durable library books). Browse our chess catalog for new books and old favorites, and, through the end of August, get 25% off all chess books with coupon code CHESS25.

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New Harry Potter Catalog and Sale

Happy Birthday Harry Potter (and happy birthday, Neville Longbottom)! In honor of “The Boy Who Lived,” we’re introducing this year’s catalog sale dedicated to all things Hogwarts. Find detailed characterizations of your favorite wizards and witches, deep dives into the series’ many literary allegories and sociologies on the fandom at large. Our 2021 Harry Potter catalog has magic in store for the film buffs, bookworms and anyone in between. From now through August 9, use coupon code HOGWARTS25 on the McFarland site for 25% off our Harry Potter catalog.

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Olympics Catalog and Sale

In celebration of the 32nd Summer Olympiad games, we’re releasing a catalog covering all our Olympic-related books. The McFarland Olympic catalog includes reference works on previous games, as well as histories of popular Olympic sports, athlete biographies, sports-related sociologies and more. Now through August 15, get 25% off our Olympic catalog with coupon code TOKYO25 at checkout on the McFarland website.

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True Crime Sale

Whether you are a regular listener to true crime podcasts or an avid reader looking for an engaging beach-front read, true crime books are great additions to any summer reading list. Now through June 14th, we’re giving 30% off our true crime catalog with coupon code TRUECRIME30 available on the McFarland website and on our Exposit Books imprint site. If you’re attending CrimeCon’s virtual exhibit this weekend, be sure to check out our Exposit booth for our newest true crime content!

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Military History Sale

Our extensive catalog of military history books now features more than 1,000 titles in print, and among them are many of our bestsellers. No matter your interests (or those of the history buff in your life), you’re sure to find a good fit. Through Memorial Day, May 31, get 25% off all military history titles with coupon code MILITARY25!

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Science Fiction & Fantasy Sale

Between Godzilla vs. Kong, a full slate of Marvel Studios premieres and the highly anticipated Dune, 2021 is shaping up to be an exciting year for the science fiction & fantasy genres. To help you navigate all things science fiction academia, we’re giving 25% off of this year’s SF & F catalog. Our catalog offers thought-provoking, in-depth treatments of your favorite science fiction and fantasy properties across media old and new. Use coupon code SFF25 through May 17th on the McFarland website.

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Star Wars Catalog Sale!

This Star Wars Day, bring galaxies far, far away right to your own reading chair with our books on the iconic genre-busting franchise. In addition to our classic Star Wars collection, our 2021 catalog includes our newest related title, Star Wars and the Hero’s Journey, which explores the series’ famous Campbellian themes in exhaustive detail. Our catalog also features a number of interdisciplinary titles exploring gender and ethnicity in the Star Wars series and other popular sci-fi franchises. For 40% off our entire catalog, use coupon code STARWARS40 on the McFarland website now through May 10th. May the Fourth Be with You!

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Body, Mind and Spirit Sale

It’s early springtime in the mountains around McFarland’s campus, and we’re all waiting for the first explosion of color that the trees will soon bring. Because we just can’t contain our excitement for the upcoming warm-weather hikes, garden blooms and maybe an outdoor meditation session or two, we’re giving 30% off our entire Body, Mind & Spirit catalog. Our catalog includes everything from books about spirituality, to our Health Topics series, a cannabis studies selection and our growing imprint, Toplight Books, devoted to all things personal development. Browse our catalog and use coupon code BMS30 at checkout through May 4th.!

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Sale: Cannabis Studies

In the U.S., as more states move toward legalization of recreational marijuana, discussions about cannabis’ role in healthcare, incarceration and legal ethics have flowered as well. Our Cannabis Studies books are a part of a growing interdisciplinary study of cannabis, covering everything from explorations of holistic and medical marijuana treatments, sociopolitical histories and more. Now through April 23rd, we’re giving 20% off our Cannabis Studies catalog with code WEED20 at checkout on the McFarland site.

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Women’s Studies Sale and New Catalog

Women made 2020 a banner year for diversity and inclusivity. In sports, representation on and off the field erupted with the leadership of Kim Ng, Sarah Fuller and Katie Sowers. Scientists Emmanuelle Charpentier and Jennifer A. Doudna jointly earned the Nobel Prize in Chemistry. And in politics, women like Cori Bush, Sarah McBride, Yvette Herrell and others were elected to ever-diversifying legislatures, while Kamala Harris ascended to the highest elected position a woman has yet to hold. To honor Women’s History Month and to nurture the path forward, we’re offering 20% off our catalog through March 31st with coupon code WOMEN20.

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Romance Book Sale!

Image previewEven in the days after Valentine’s Day, love still lingers potently in the air. Not only can you rush to the supermarket to get discounts on chocolates and other heart-shaped sweet treats, you can also head to the McFarland website for 30% off our catalog of romance books. This catalog includes everything from studies of romantic media favorites like Outlander and Twilight, to histories of erotica and other scholarly works on sexuality. Browse our catalog and use coupon code ROMANCE30 now through February 28th.

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Black History Month Sale

In celebration of Black History Month, get 20% off our catalog of African American Studies books through February 28th with coupon code AFAM20. Our catalog includes biographies of celebrated revolutionaries like Fannie Lou Hamer and Malcom X, as well as studies of Black representation and contributions in art and pop culture. From oral histories of African-American life, to profiles on 21st-century leaders like Kenny Riley, these books aim to illuminate the Black experience and to celebrate Black communities, athletics and art.

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Martial Arts on Screen Sale

We’re going to let you in on a company secret: our sales staff can’t stop thinking about ninjas. We plan ahead for surprise attacks. One of us is a certified “Cooler,” and the Olympics only make us reminisce about Gymkata. Lucky for us, McFarland offers a number of books about real and fictional martial arts, and we’re putting them all on sale. Through the end of January, get 20% off all martial arts titles with the coupon code KUMITE!.

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BOOK REVIEWS: The People of the Sagas

Here are the latest book reviews for Icelanders in the Viking Age: The People of the Sagas by William R. Short.

• “Provides information on the daily lives, culture, history, and society of the Icelanders in a clear and well-structured fashion that invites and informs modern readers. The 13 chapters are concise, and clearly laid out sections allow readers to review specific themes or read the work as a whole. Using both literary and archaeological sources, Short presents a detailed, succinct, and informative overview of Icelanders of the saga age as well as the sagas themselves. Readers are enticed into further exploration of Viking–age Iceland with the inclusion of detailed chapter notes and recommendations for further readings. This useful introduction to the Viking age is an essential companion to the medieval narratives…. The author’s in-depth research makes this a compelling, informative addition to almost any collection dealing with the sagas or the Viking age. Highly recommended. General and academic collections, all levels.”—Choice

• “Informative…Short has done an excellent job…most interesting…I unhesitatingly recommend this book to anyone with even a shred of interest in the Viking era…faultless…tells a coherent story…this is a book stuffed full of interesting material for anyone interested in the sagas, the Viking age, the Icelandic Commonwealth, and early contact with the New World. Highly recommended”—Armed and Dangerous

• “A warning to readers. You may find you need to hide your copy of this book…chapters on pretty much all aspects of daily life…. You don’t need to be a specialist in anthropology or history to understand…illustrated with numerous black and white photographs of Iceland and Icelandic artifacts, drawings and maps…enjoyed it very much. You’ve got to hand it to McFarland as they publish some fascinating books”—Green Man Review

• “A perfect companion or an introduction to reading the sagas…very easy to read, and covers many topics in the life of the people in Iceland during those times…covers religion, laws, feuds, home life, and the settlement, among other topics…truly gives you an overview of what everyday life was like…[Short’s] research is flawless, and his sources are well-documented…bibliography is impressive…very well-indexed…entertaining, easy-to-read and very educational”—Lögberg-Heimskringla

• “Well-structured, easily understandable and practical…digs deep into a wide range of archaeological and literary sources…presents readers with a realistic account of life in the saga age…excellent…thorough and accurate…interesting…especially helpful”—Iceland Review

• “Riveting exploration…a solid addition”—Midwest Book Review

• “Fresh and interesting…a most readable book”—SMART: Studies in Medieval and Renaissance Teaching

• “Comprehensive but accessible history…. All aspects of society are covered including laws, conflict, domestic work, agriculture, gender roles, trade and production. Blending literature, legal codes, chronicles and archaeology and embellishing them with pictures, many of which he took himself. Short’s book is a perfect companion to the study of the Icelandic sagas”—Reference and Research Book News

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Vikings Catalog and Sale

On the threshold of winter, it is not untoward to turn one’s thoughts to hearty beards.  So it is here at McFarland, and ours have specifically turned to Vikings and representations of medieval Nordic-ness in myth, literature and popular culture.  We’ve collected all our related McFarland titles into this catalog, and you’ll find a full range of books covering topics such as the intellectual inspirations for Tolkien’s legendarium, the Vikings television series that successfully summoned their historical world, and insights into the people of the great Icelandic medieval sagas.  If you have an interest in Norse mythology in heavy metal music, McFarland has a book for that, too!  Through December 31, get 30% off these books with coupon code VIKINGS30.

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Crime Con: The Life and Deaths of Cyril Wecht

CrimeCon: House Arrest streams live this Saturday, November 21!  Don’t miss it!

The Life and Deaths of Cyril Wecht: Memoirs of America’s Most Controversial Forensic Pathologist
By Dr. Cyril Wecht, M.D., J.D. and Jeff Sewald
Exposit Books (2020)

This memoir is written in the first person of Cyril Wecht, describing his life in detail, from early childhood to his experiences in forensic pathology, politics, popular media and more. Co-author Jeff Sewald’s experience as a documentarian shines through the addition of interviews from the people who have known Cyril best. Reading like a well-written documentary script, the text is often accentuated with reflections from Cyrils friends, family, colleagues and contemporaries, all describing their own relationships with Cyril. One common thread unites many of the interviews– talk of Cyril’s natural expertise, his impeccable instincts and the qualities that make him the best at what he does. 

Dr. Wecht also details his involvement in high-profile cases, discussing his observations of cases that contribute to his fascinating conclusions. In the midst of a worldwide resurgence in true crime interest, Cyril’s notes pull back the curtain on some of the most popular and notorious cases, giving readers technical forensic insights that are not often discussed. 

While much of the book is an autobiography and professional chronology, the book is also a rumination on Dr. Wecht’s philosophies on justice. Dr. Wecht writes extensively on instances of miscarried justice and police brutality, discussing the well-known cases of Michael Brown, Tamir Rice, Freddie Gray and others. But for Cyril, this memoir serves as his chance to extend his lifelong pursuit of justice towards himself. Dr. Wecht details his own experiences with the law and powers that be, as he gives his own perspective of the criminal and civil cases brought against him during his time as Allegheny County Coroner, and seeks to clear the air about his battles with politicians, media organizations, and others. As Dr. Wecht writes, “If I had been a bit more diplomatic and patient, and a little less antagonistic and controversial, I might have achieved more.” To which Joshua Axelrod of the Pittsburgh Post-Gazette responds “But then, he wouldn’t be Cyril Wecht.”

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CrimeCon: Out for Queer Blood

Out for Queer Blood
The Murder of Fernando Rios and the Failure of New Orleans Justice
By Clayton Delery
Exposit Books (2017)

Little is known about the life of Fernando Rios. He was 26, a professional tour guide in New Orleans’ French Quarter. He was Latino, working for a travel service based in Mexico City. He had no known family in the U.S. He was gay.

But his death, and the trial of his assailants was headline news in late 1950s New Orleans.

On a September evening in 1958, three white Tulane University undergraduates went out for a night in the Quarter, decided they should “roll a queer,” and went looking for a gay man to assault. They encountered Rios in a bar, offered to give him a ride back to his hotel, and beat him to death in an alley in Jackson Square.

In perhaps the earliest example of the “gay panic” defense, the defendants argued they were within their rights to attack Rios because he had made an “improper advance.” When the jury acquitted the three, the courtroom cheered.

The trial took place against the backdrop of a full-swing “drive against the deviants,” a city-wide campaign against New Orleans’ sizeable gay community, in particular those in its largest “gayborhood,” the French Quarter.

Clayton Delery’s Lambda Award-winning book provides a deeply researched account of the anti-gay hate crime and the trial, and chronicles the social and political climate of a time and place in America where such a crime was inevitable. An interview with the son of one of Rios’ assailants is included.

Delery’s previous book, The Up Stairs Lounge Arson, named Book of the Year by the Louisiana Endowment for the Humanities in 2015, examines the 1973 fire in a New Orleans gay bar that killed 32 people—three decades before the 2006 Pulse Nightclub shooting in Orlando—and stands as the deadliest fire in the city’s history. Though arson was suspected, and police identified a likely culprit, no arrest was ever made

Links:

https://www.lambdaliterary.org/2018/02/writer-clayton-delery-on-reconstructing-a-hate-crime/

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CrimeCon: The Sadist, the Hitman and the Murder of Jane Bashara

CrimeCon: House Arrest streams live this Saturday, November 21!  Don’t miss it!

The Sadist, the Hitman and the Murder of Jane Bashara
By George Hunter and Lynn Rosenthal
Exposit Books (2018)

Robert “Big Bob” and Jane Bashara were a seemingly perfect couple, respected members of Detroit’s upscale suburban Grosse Pointe community. Bob, a businessman, Rotary Club President, church usher, soccer dad, and philanthropist. Jane, the senior manager for an energy firm, who organized charity events with her husband. They had two children and had been married for 26 years.

On January 24, 2012, Bob filed a missing person report with Grosse Pointe Park Police—Jane was missing, last seen by co-workers that afternoon. The next morning, a tow-truck driver discovered her body in the backseat of her Mercedes, parked in an alley on Detroit’s east side. She had died of strangulation, her broken fingernails indicating she had fought for her life.

After a high-profile trial spanning several weeks, with testimony from more than 70 witnesses (including his children, and former mistress) Bob Bashara was convicted in December 2014 on five felony counts, including first-degree murder and conspiracy to commit first-degree murder, and was sentenced to life in prison without parole.

But Bob had not killed Jane himself; he had hired Joseph Gents, his developmentally disabled former handyman, giving him $2000 and a used Cadillac for the job.

 

During the sensational trial, the shadowy side of Bashara’s life came to light. Posting ads on online BDSM forums (“Kneel and have all your desires and cravings opened to you…are you ready for Master Bob?”) he sought sex slaves to rule over in a “dungeon” in the basement of one of his properties. The substantial cost of attracting and maintaining a harem of submissives, and feeding his own cocaine habit, had furnished the motive for Jane’s murder: her sizeable retirement account.

Veteran Detroit crime beat reporter George Hunter and his wife Lynn Rosnethall’s meticulous account tells the complete story of the crime, the nationally watched investigation and trials, and the lives that were affected.

In August 2020, Bob Bashara died in prison at age 62.

The case was featured on the NBC true crime series American Greed: Deadly Rich in 2019 (S1 E102 “The Dungeon Master”)

Links:

https://www.macombdaily.com/multimedia/photos-looking-back-at-the-bob-bashara-case/collection_b16034a4-e22d-11ea-9703-fb963d64a29c.html#1

https://www.detroitnews.com/story/news/local/wayne-county/2019/05/24/bob-bashara-turns-federal-courts-try-get-out-prison/1226174001/

https://www.detroitnews.com/story/news/local/wayne-county/2020/08/18/bob-bashara-convicted-having-wife-killed-dies-prison/3394028001/

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True crime sale starts now!

Chilly weather calls for chilling stories, which are exactly what you’ll find in our new true crime catalog. Packed with brand-new titles like The Snow Killings and classics like The Bundy Murders, our catalog features reads that will keep you engaged during this very peculiar holiday season. Just in time for CrimeCon’s virtual House Arrest event, our entire true crime catalog will be 30% off from this Friday, November 20, to November 30— just use coupon code TRUECRIME30 at checkout on our website. And if you’re attending CrimeCon’s House Arrest, be sure to visit McFarland’s virtual booth where we’ll be hosting live streams and discussing our most popular true crime books.

Browse our true crime catalog here.

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CRIMECON: The Snow Killings

CrimeCon: House Arrest streams live this Saturday, November 21!  Don’t miss it!

The Snow Killings
Inside the Oakland County Child Killer Investigation
By Marney Keenan
Exposit Books (2020)

In 1976–77, over a period of 13 months, four children ages 10–12 (two boys and two girls) were abducted from their suburban Detroit neighborhoods in Oakland County, Michigan—the second-most populous county in the state, and among the most affluent in the country. Each was held by their captors for periods of 4 to 19 days before their bodies were dumped—still warm and dressed in the clothes they were wearing when they vanished—near roadsides at locations miles from where they were last seen. Autopsies found the boys had been sexually assaulted. The murders spread mass fear across southeast Michigan for years, with far-reaching effects on the community.

In what was then the largest manhunt in U.S. history, a multi-agency law enforcement task force—at one point operating with as many as 200–300 detectives and a sizeable USDOJ grant—spent two years investigating the murders, fielding 18,000 tips and following up thousands of leads before shutting down in 1978, having filed no charges nor naming any persons of interest.

In the end, law enforcement and prosecutors shrugged, telling the public they had exhausted all leads and resources and calling the case unsolved (but not closed). Forty-five years later, the Oakland County Child Killings case remains open (and in recent years is quite active again) but still officially unsolved.

Beginning in the mid-2000s, through a couple of incredibly felicitous discoveries, a few strong suspects were identified—all of them known pedophiles, overlooked (or buried) by the initial task force, or discovered through subsequent cold-case investigations by the longest-serving detective on the case, Cory Williams (now retired from law enforcement).

Each suspect is connected to the crimes by damning circumstantial or physical evidence. One, the son of a highly-placed General Motors executive, was freed on unrelated criminal sexual conduct charges a few weeks before the fourth victim was found dead in a ditch—and a year and a half before he himself was found dead of “suicide” under questionable circumstances.

His close associate, earlier convicted on 45 counts of CSC with minors in California, had no family influence backing him and went to prison for life, where he died in 1995, having never again been questioned about the OCCK crimes.

 

Three others are still living: two are serving life in prison on other CSC charges; one jumped parole in October and remains at large. But none are telling what they must know about the crimes.

All of these men were directly or indirectly associated with a large, highly-organized ring of child exploiters and pornographers operating out of Detroit and in other places across Michigan, including North Fox Island in Lake Michigan, where a wealthy Jeffery Epstein-type figure established a “summer camp” for wayward boys, with the help of government funding, that was in fact a front for a highly profitable child pornography and prostitution operation.

Marney Keenan’s The Snow Killings covers the 45-year investigation in comprehensive detail, and reveals evidence of a multi-faceted, decades-long cover-up in the case, beginning during the initial task force investigation and continuing today among authorities handling the case.

Links:

 

 

 

 

 

 

 

 

 

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Star Wars Sale

Since its genre-bending debut in 1977, the Star Wars franchise has contributed material to almost every existing film and television genre, including action, comedy, romance, children’s animation, and even a few turns to horror. But many of Star Wars’ most important and enduring themes are adapted from one genre—the Western—from Han Solo’s shoot-from-the-hip attitude, to crime boss Jabba the Hutt, to the rugged outposts of The Mandalorian.

Just in time for the second season premiere of The Mandalorian, we’re offering 40% off our book selection on the Wild West and the Final Frontier. Through October 30th, use coupon code MANDALORIAN40 on our catalog of Star Wars, space westerns and tales of the Old American West.

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Nursing Sale

Over the course of the COVID-19 pandemic, health care workers have truly put their lives on the line in order to help save their patients. We are incredibly grateful for all health care workers and essential workers during this time. 2020 is also Florence Nightingale’s 200th birthday, making this year the “Year of the Nurse”; Nightingale was a statistician, social reformer, and the founder of modern nursing. In recognition of the Year of the Nurse, we are offering 20% off all nursing books through August 31, 2020, with coupon code NURSING20!

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June Transportation Sale

It’s June, gas prices are cheap, the highways are free of traffic, and holiday destinations are uncrowded. Let’s hit the road (in spirit, if not in deed)! Our automotive history line, including histories of marques famous and obscure, auto racing, biographies, reference works like J. Kelly Flory’s massive American Cars volumes, and much more, is complimented by many excellent works on locomotive, aviation, and maritime history; bicycles; and military transportation. This month, we’re offering ALL transportation titles at 40% off the list price with coupon code TRANSPORTATION40! Use this coupon code on our website through Sunday, June 28. Safe travels from your friends at McFarland!

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Pop Culture Sale Starts Now!

From our founding in 1979, McFarland has championed serious scholarship about popular culture. Longtime customers remember the classics like Bill Warren’s Keep Watching the Skies!—how many of you own the original hardcover in yellow cloth binding? Today, popular culture studies is perhaps our best-known line, with more than 2,000 books about horror and science fiction film, old time radio, biographies from the Golden Age of Hollywood, current television series, theatre, dance…whatever your interest, you’re sure to find it here. To express our appreciation for readers old and new, we’re offering 40% off ALL titles about popular culture through May 17 with coupon code POP40. Thank you for continuing to support McFarland, and we hope you find a few good books for your pop shelf!

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Body, Mind and Spirit Sale

This year has been an extraordinary time for looking inward, learning about wellness and focusing more and more on spirituality. Here at McFarland, we’ve published many resources that help individuals achieve their wellness goals—including our Health Topics series, a growing cannabis studies selection and a brand-new imprint, Toplight Books, devoted to all things personal development. In the spirit of this season of growth, we’re offering 40% off all books on body, mind and spirit through May 4th—just use coupon code BMS40 at checkout. Browse our catalog on Body, Mind & Spirit here!

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True Crime Sale

April means we’re halfway to our next Halloween, and we think it’s a great time to celebrate all things macabre. This month, we’re offering readers 40% off our most riveting—and often downright frightening—books on real-life monsters and mayhem with our true crime sale. Through April 19th, use coupon code TRUECRIME40 on all of our reads about serial killers, unsolved crimes, famous robberies and more. Browse our true crime catalog here!

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New to Kindle, March 2020

The following titles are now available on Kindle:

A Century in Uniform: Military Women in American Films
African American Entertainers in Australia and New Zealand: A History, 1788–1941
Apocalypse TV: Essays on Society and Self at the End of the World
Apocalyptic Ecology in the Graphic Novel: Life and the Environment After Societal Collapse
Autogenic Training: A Mind-Body Approach to the Treatment of Chronic Pain Syndrome and Stress-Related Disorders, 3d ed.
Baseball in Europe: A Country by Country History, 2d ed.
Chasing the Bounty: The Voyages of the Pandora and Matavy
Colonels in Blue—Missouri and the Western States and Territories: A Civil War Biographical Dictionary
Electric Trucks: A History of Delivery Vehicles, Semis, Forklifts and Others
Ethics After Poststructuralism: A Critical Reader
Film History Through Trade Journal Art, 1916–1920
Final Battles of Patton’s Vanguard: The United States Army Fourth Armored Division, 1945–1946
George “Mooney” Gibson: Canadian Catcher for the Deadball Era Pirates
Girl of Steel: Essays on Television’s Supergirl and Fourth-Wave Feminism
Hollywood’s Hard-Luck Ladies: 23 Actresses Who Suffered Early Deaths, Accidents, Missteps, Illnesses and Tragedies
Italian Crime Fiction in the Era of the Anti-Mafia Movement
Japan’s Spy at Pearl Harbor: Memoir of an Imperial Navy Secret Agent
Joe Quigley, Alaska Pioneer: Beyond the Gold Rush
John Derek: Actor, Director, Photographer
Kenny Riley and Black Union Labor Power in the Port of Charleston
Managing Organizational Conflict
Nick McLean Behind the Camera: The Life and Works of a Hollywood Cinematographer
Parenting Through Pop Culture: Essays on Navigating Media with Children
Philip K. Dick: Essays of the Here and Now
Quaker Carpetbagger: J. Williams Thorne, Underground Railroad Host Turned North Carolina Politician
Rhode Island’s Civil War Dead: A Complete Roster
Rosalie Gardiner Jones and the Long March for Women’s Rights
Rosenblatt Stadium: Essays and Memories of Omaha’s Historic Ballpark, 1948–2012
Sacred and Mythological Animals: A Worldwide Taxonomy
Sailing Under John Paul Jones: The Memoir of Continental Navy Midshipman Nathaniel Fanning, 1778–1783
Section 27 and Freedman’s Village in Arlington National Cemetery: The African American History of America’s Most Hallowed Ground
Sicily on Screen: Essays on the Representation of the Island and Its Culture
Springsteen as Soundtrack: The Sound of the Boss in Film and Television
Taking Fire!: Memoir of an Aerial Scout in Vietnam
The 6th Michigan Volunteer Infantry in the Civil War: A History and Roster
The Civil War in the South Carolina Lowcountry: How a Confederate Artillery Battery and a Black Union Regiment Defined the War
The General Aviation Industry in America: A History, 2d ed.
The Man Who Made Babe Ruth: Brother Matthias of St. Mary’s School
The Showgirl Costume: An Illustrated History
The USS Swordfish: The World War II Patrols of the First American Submarine to Sink a Japanese Ship
The Women of City Point, Virginia, 1864–1865: Stories of Life and Work in the Union Occupation Headquarters
Themes in Latin American Cinema: A Critical Survey, 2d ed.
Understanding Nazi Ideology: The Genesis and Impact of a Political Faith
Virtual Tribe: Indigenous Identity in Social Media
Why the Axis Lost: An Analysis of Strategic Errors
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Staying Connected with McFarland

McFarland anticipates that many of our staff members will be working remotely for at least the next few weeks, if not longer. Email has generally been the most efficient way to reach us; more so now that staffers aren’t in the office.

Book Proposals: proposals@mcfarlandpub.com

Orders: Use our website or email us.

Exam copies for professors: Use our request form.

General Mailbox: info@mcfarlandpub.com

 

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Black Baseball, 1858–1900 Wins Brown Award

Congratulations to author James E. Brunson III, whose book, Black Baseball, 1858–1900, received the Brown Award for Best Edited Reference/Primary Source by the Popular Culture Association!

Black Baseball previously received the Robert Peterson Recognition Award from the Society for American Baseball Research, was named an ALA Outstanding Reference Source, and was given an Honorable Mention for the Dartmouth Medal.

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Beer, Wine and Spirits Sale

While many of our readers, authors and staff have an appreciation for the drinking of beer, practically as many also have a fondness for the culture of beer.  Drink and culture converge at McFarland, where we have a small but growing line of books that look at the social and historical impact of beer, wine and spirits.  Now through January 15, get 30% off of these books with coupon code BEER30.  Grab a book, grab your beverage of choice, and kick back and enjoy two of life’s great pastimes!  Furthermore, if you’re an author with an idea for a book about beer culture, tell us what you’ve got on tap at proposals@mcfarlandpub.com.

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Books about the Holidays

Check out our latest catalog of books about the holidays—Jolly Elves with Hearty Beards—and get 20% off books about the holidays thru January 6 with coupon code MIDWINTER19!

Also, our catalog-wide Black Friday / Cyber Monday sale continues through December 2.  Use coupon code HOLIDAY19 to receive 20% off your entire purchase.

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American Philosophical Association 2020 Eastern Division

McFarland is exhibiting at the 2020 Eastern Division conference of the American Philosophical Association January 8-11 in Philadelphia, Pennsylvania.  You are invited to meet with assistant editor Dré Person.  Schedule an appointment by emailing us in advance (dperson@mcfarlandpub.com) or stop by the McFarland booth in the exhibit room for a casual conversation with Dré.

Instructors are welcome to examine books for potential adoption, whether at the McFarland booth at APA or electronically, by submitting a request via our web form.

 

The Apocalypse, Ethics and Philosophy

 

Sustainability, Ethics and Philosophy

 

Pop Culture and Philosophy

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Toplight Books Sale

We’ve launched a new imprint! With a focus on the body, mind and spirit, Toplight Books offers well-researched works that cover the three core human dimensions in original and inspiring ways. Through November 1, get 20% off all Toplight titles with the coupon code TOPLIGHT20!

The Durable Runner: A Guide to Injury-Free Running

Communication Alternatives in Autism: Perspectives on Typing and Spelling Approaches for the Nonspeaking

Migrating for Medical Marijuana: Pioneers in a New Frontier of Treatment

Mountain Miles: A Memoir of Section Hiking the Southern Appalachian Trail

A Killer Appetite: Overcoming My Eating Disorder and the Thinking That Fed It

A Year in the Life of a “Dead” Woman: Living with Terminal Cancer

Acts of Forgiveness: Faith Journeys of a Gay Priest

Mountain Climber: A Memoir

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National Women’s Studies Association 2019

McFarland is exhibiting at the annual conference of the National Women’s Studies Association November 14-16 in San Francisco.  You are invited to meet with editor Layla Milholen.  Schedule an appointment by emailing us in advance (lmilholen@mcfarlandpub.com) or stop by the McFarland booth in the exhibit room for a casual conversation with Layla.

Instructors are welcome to examine books for potential adoption, whether at the McFarland booth at NWSA or electronically, by submitting a request via our web form.

Literature & Pop Culture

Comics & Heroism

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Six New Titles Recommended in October Issue of Choice

Black Baseball, 1858–1900: A Comprehensive Record of the Teams, Players, Managers, Owners and Umpires
“Brunson delivers an extraordinarily well researched guide…the level of detail and commitment to this research is impressive…ideal for accessing primary sources or teaching material…highly recommended.”

Fat Talk: A Feminist Perspective
“An engaging exploration…this book is an important read for women…recommended.”

The Polo Grounds: Essays and Memories of New York City’s Historic Ballpark, 1880–1963
“The essays flow smoothly from one topic to the next, making this an easy read from cover to cover. This book should be a welcome addition to most sports history or stadium architecture collections…recommended.”

Phinally!: The Phillies, the Royals and the 1980 Baseball Season That Almost Wasn’t
“The book is well researched and entertaining, and Daniel provides a behind-the-scenes story that transforms a straightforward historical account into an extremely detailed yet quick-moving read for die-hard baseball fans…recommended.”

Babe Ruth and the Creation of the Celebrity Athlete
“Heavily researched and detailed study…an important contribution to understanding Ruth’s prominent place in American cultural and marketing history…recommended.”

The Electric Car in America, 1890–1922: A Social History
“Segrave brings together a great deal of information about many short-lived electric car models, for which documentation is scant; this text therefore represents a substantial amount of archival research…recommended.”

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American Folklore Society 2019

McFarland is exhibiting at the annual conference of the American Folklore Society October 16-19 in Baltimore, Maryland.  You are invited to meet with senior acquisitions editor Gary Mitchem.  Schedule an appointment by emailing us in advance (gmitchem@mcfarlandpub.com) or stop by the McFarland booth in the exhibit room for a casual conversation with Gary.

Instructors are welcome to examine books for potential adoption, whether at the McFarland booth at AFS or electronically, by submitting a request via our web form.

 

Folklore

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Migrating for Medical Marijuana Reviewed in Booklist

Migrating for Medical Marijuana: Pioneers in a New Frontier of Treatment, a forthcoming title in our new imprint, Toplight Books, is reviewed in the October issue of Booklist!

“Even ardent just-say-no proponents may reconsider their feelings toward medical marijuana after reading…makes a compelling argument for changing federal laws…helpful appendices…this is an informative, thought provoking, and worthy read.”—Booklist

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CONFERENCES: Upcoming MLA and PCA events

McFarland is exhibiting at a number of regional and national conferences in the coming months, and conferees are encouraged to take the opportunity to peruse our books and meet an editor.  Schedule an appointment by emailing us in advance (Layla Milholen, Gary Mitchem, or Dré Person), or stop by the McFarland booth in the exhibit room for a casual conversation with an editor.

Popular Culture Association in the South Sept 26-28, Wilmington, NC, Layla Milholen
Association for the Study of African American Life and History Oct 3-5, Charleston, SC, Dré Person
Midwest Popular Culture Association Oct 10-13 Cincinnati, OH, Layla Milholen
American Folklore Society Oct 16-19, Baltimore, MD, Gary Mitchem
South Central Modern Language Association Oct 24-26, Little Rock, AR, Gary Mitchem
Mid-Atlantic Popular Culture Association Nov 7-9, 2019, Pittsburgh, PA, Gary Mitchem
Film and History Nov 13-17, Madison, WI, Dré Person
National Women’s Studies Association Nov 14-17, San Francisco, CA, Layla Milholen
South Atlantic Modern Language Association Nov 15–17, Atlanta, GA, Gary Mitchem
American Philosophical Association Jan 8-11, Philadelphia, PA, Dré Person
Modern Language Association Jan 9-12, Seattle, WA, Gary Mitchem

Cinema & Media Studies

Comics & Graphic Narratives

Literature

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Association for the Study of African American Life and History 2019

McFarland is exhibiting at the annual conference of the Association for the Study of African American Life and History October 3-5 in Charleston, South Carolina.  You are invited to meet with editor Dré Person.  Schedule an appointment by emailing us in advance (dperson@mcfarlandpub.com) or stop by the McFarland booth in the exhibit room for a casual conversation with Dré.

Instructors are welcome to examine books for potential adoption, whether at the McFarland booth at ASALH or electronically, by submitting a request via our web form.

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September Journalism Books Sale

These books discuss a wide range of topics about journalism, the only profession protected by the Constitution. Investigative reporting, social media, the First Amendment, ethical conundrums, history of the media, advertising, news entertainment, civics, writing, reporting and pop culture, among other topics, are covered here. Through September 30, get 20% off journalism books with coupon code JOURN19.

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Metallica’s Kirk Hammett Praises McFarland in New Interview

In a new interview in Bright Lights Film Journal, Metallica’s Kirk Hammett opens up about his love of classic horror films, and he singles out McFarland in his praise:

“There’s a really, really great publishing house called McFarland that kind of specializes in preserving the integrity and the personality of the directors and the actors and what it was like to be on the set of a lot of these films and, you know, to be in a lot of these subgroups that were working on some of these films. It’s really amazing. Check that out: McFarland. It is really, truly amazing.”

Read the entire interview here!

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Book Reviewers, Request Your Advance Reader’s Copy

Book reviewers, request your advance reader’s copy now by emailing publicist Beth Cox.

The Durable Runner: A Guide to Injury-Free Running by Alison Heilig

Migrating for Medical Marijuana: Pioneers in a New Frontier of Treatment by Tracy Ferrell

Communication Alternatives in Autism: Perspectives on Typing and Spelling Approaches for the Nonspeaking by Edlyn Vallejo Peña

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Plants Go to War Reviewed in Booklist

Plants Go to War: A Botanical History of World War II
Judith Sumner

“In this impressively researched exploration, esteemed ethnobotanist Sumner takes a scholarly yet totally accessible approach to the myriad ways plant materials were critical to both Allied and Axis war efforts. With balanced attention to domestic sacrifices and ingenuity, Sumner’s astonishing discoveries make this a fascinating read for botany buffs and those steeped in military history.”—Booklist

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Weekly Kindle Spotlight: June 25th

Now through July 19th, get these popular Kindle titles for just 3.99 on Amazon!

Solemn Duty in the Old Guard: From Arlington National Cemetery to the Pentagon on 9/11 in America’s Oldest Regiment

In Lonely Places: Film Noir Beyond the City

Before Salem: Witch Hunting in the Connecticut River Valley, 1647-1663

Women in Game of Thrones: Power, Conformity and Resistance

Understanding the Pipe Organ: A Guide for Students, Teachers and Lovers of the Instrument

My Most Wanted Marijuana Mom: Growing Up in a Smuggling Family

Inside Gilligan’s Island: From Creation to Syndication

Evolution of Tolkien’s Mythology: A Study of the History of Middle-earth

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Newly Published: The Rise of K-Dramas

New on our bookshelf:

The Rise of K-Dramas: Essays on Korean Television and Its Global Consumption
Edited by JaeYoon Park and Ann-Gee Lee

Korean dramas gained popularity across Asia in the late 1990s, and their global fandom continues to grow. Despite cultural differences, non-Asian audiences find “K-dramas” appealing. Diverse in both content and form, they range from historical melodrama and romantic comedy to action, horror, sci-fi and thriller.
Devotees pursue an immersive fandom, consuming Korean food, fashion and music, learning Korean to better understand their favorite shows, and travelling to Korea for firsthand experiences.

Examining the cultural impact of K-drama and its fandom, this collection of new essays focuses on the formation and transformation of identities in the context of regional and global dynamics and differing values and beliefs among social groups. Contributors discuss such popular series as Boys over Flowers, My Love from the Star and Descendants of the Sun.

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Weekly Kindle Spotlight: June 17th

The Crouching BeastOur weekly Kindle spotlight is back! Through July 19th, get the following popular Kindle titles for just 3.99 on Amazon.

The Crouching Beast: A United States Army Lieutenant’s Account of the Battle of Hamburger Hill, May 1969

Gwen Verdon: A Life on Stage and Screen

The Divine Feminine in Ancient Europe: Goddesses, Sacred Women and the Origins of Western Culture

Encyclopedia of Demons in World Religions and Cultures

The Art of Sprinting: Techniques for Speed and Performance

The Ore Knob Mine Murders: The Crimes, the Investigation and the Trials

Timothy Matlack, Scribe of the Declaration of Independence

Emily Dickinson as a Second Language: Demystifying the Poetry

From War to Peace: A Guide to the Next Hundred Years

Electric Airplanes and Drones: A History

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McFarland 40th Anniversary Sale

We’re turning 40, and we’re celebrating with a special fortieth anniversary sale! Through June 30, get a 25% discount on ALL books when you use the code ANN2019. And if you’ll be in our area (Ashe County, North Carolina, in the beautiful Blue Ridge Mountains), we’d love to see you at our open house event on Friday, June 14. Thank you for supporting our first 40 years—we look forward to celebrating many more birthdays with you.

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McFarland Turns 40

On June 14, 2019, McFarland will celebrate its fortieth anniversary with an open house party. From noon to five, our campus at 960 Hwy 88 W, Jefferson, NC will be open to the public with finger food, conversation and tours available, and many of our authors will be in attendance. To stay up-t0-date with event information, follow our event page. Below is a brief company history, with personal thoughts, by founder and editor-in-chief Robert Franklin.

McFarland Publishers Now Forty Years Old
by Robert Franklin

McFarland’s history (founder, Robbie Franklin, me): My close friends Biff and Alicia Stickel were burned out special ed teachers in Connecticut, early 70’s.  What to do?  Back to the land!  They (and their little daughter Maranatha Shone Stickel) drove south till they loved the vibe and the scenery and wound up living on Peak Road from 1972 through part of 1978 (and birthing Micah Stickel).  Alicia played piano at the local Baptist church and they were cofounders of the Creston Co-op.  I visited them in ’72 (instantly fell for the land and people, the forefinger car salute, the almost drinkable river) and again every year after, and when wife Cheryl Roberts came into my life in 1975, we visited.  Soon I was bragging about Ashe County to everybody – “If your car breaks down, the very next person to come along will stop and ask if you need help.”  I hope a few readers can recognize the Stickels’ name (he goes by Richard now; they live in Toronto).  They are the reason McFarland was begun in Ashe County.  We present band of publishers, about fifty in number, owe them great honor.

I did not learn till after we moved here in 1979 that my Revolutionary War ancestor Lieutenant Robert McFarland, after whupping the king at Kings Mountain, lived up here in the 1790s.  He then went overmountain to become the first ever sheriff of Greene/Washington County, Tennessee.  (I was born in Memphis.)

McFarland & Company, Inc., Publishers is our official name.  Founded in April 1979 right here.  I had been the executive editor of a smallish scholarly publisher in New Jersey; my mentor/boss/friend Eric Moon (a charismatic Brit) knew before I did it was time for me to go off on “my own” (very misleading words!).  The local Ashe County newspaper was failing by 1978 and at first I thought, o.k., I’m an editor type, maybe I can start up a new one.  Between summer and Christmas the local fellow David Desautels decided the same thing and very successfully started The Jefferson Times.  We became friends and McFarland’s earliest two or three books (including a biography of Soviet leader Brezhnev) were typeset using off-hours time on that new newspaper’s equipment.  Katy Zell Taylor was our first fulltime employee (Ashe Central H.S. yearbook editor!) and did a lot of typesetting and correcting.  Dental Care in Society was our first published book, in 1980 (ask me some day).

After deciding up in New Jersey to stay with book (versus newspaper) publishing, I phoned the Jefferson Post Office in February 1979 to set up a box number mailing address – they said people had to apply in person.  Whew!  So I flew from Newark to Tri-Cities, Tennessee (what did I know?), rented a car, drove to Jefferson (hours!), filled out a form, got back in the car, drove back to Tri-Cities, and got back home not long before day was done.

A couple of months later, on April 1, 1979, Cheryl and I packed our former life stuff (including hundreds of books—heavy!) in a small U-Haul, attached it to our VW bug, and  began to drive south, the Stickels’ Ashe County on our minds.

My ninth-grade homeroom friend (Toledo, Ohio), Mike Strand, had helped with some financial and emotional support and we stopped at his place in Maryland overnight.  Armed with an Ashe return address, I had written several hundred letters (yes!) on a yellow pad on my knees in the front seat while Cheryl drove, and Mike arranged for a nearby university used-to-weird-hours thesis typist to type them all overnight; we mailed them April 2 and drove on.  We were headed to my parents’ (retired librarians) house in Charlottesville, with me again writing several hundred short letters on my lap. We had arranged for a similar heroic overnight typing fest (the two days: 905 letters to all the authors I had addresses for, saying my former employer will take good care of you, they’re wonderful publishers—But if by any chance they turn you down for something, give us a shot!).

The U-Haul was too much for the Bug and our left rear wheel came OFF 20 miles north of Charlottesville—but stayed in the wheel well (having nowhere else to go), behaving violently.  Definitely exciting (it was my stint at the wheel).  We lost two or three days; I split logs for my parents’ fireplace.

In Ashe County finally, we scooped up some reply mail from authors.  Already!  And we soon secured a sweet farmhouse in Dillard Holler (landlord Jesse Dillard; Mom-figure Clyde Dillard; horse-plus-himself quarter-acre-garden plower Jones Dillard).  The Dillard families taught us a great deal about what being “conservative” actually means.  (One day Jesse turned up with several hundred fence rails he stored near “our” (his) house; no immediate need, but “I got ’em for 25¢ each.”  They stayed stacked for years…)  The birth of our sons Charles (in ’81), Nicholas (’85) and William (’89) certainly emphasized the Dillards’ lessons.  (Jesse routinely tossed hay bales up into pickup trucks in his 80’s.  Lemme be him!)

McFarland itself started out next to the H & R Block office, near the florist, in Jefferson, a small space but enough for our first couple of years.  The Jefferson Post Office turned out, under our loyal friend Charles Caudill, to be one of our greatest early assets.  He was so supportive as McF struggled through ignorance of mass mailings, foreign registered packages (we learned together!), “library rate” book mailings, etc.  McFarland moved in 1981 or ’82 to the Mountain View shopping center between the towns and quickly expanded there.  In 1982 we lucked out by having Rhonda Herman agree to join the tiny staff, doing all the “business” stuff while I coddled authors, edited manuscripts and coached the typesetters.  High school senior Cynthia Campbell became a stalwart and sixteen year old Cherie Scott was a wow of a typesetter, along with Katy Taylor, on our new typesetting equipment.  Within three years we were producing 40 or so new books a year (in 2018 the total was nearly 400).

Meanwhile, the people of Ashe County all around us showed interest, great surprise (“A Publisher in Ashe County?” read one huge Jefferson Times headline), and affection.  Highly significant was Hal Colvard, repeatedly trusting us, at Northwestern bank, another wonderful early friend of McFar.  We warmly greeted each other on Saturday mornings at the post office for many years after he retired.

By 1984 we’d moved to our present location, which became five buildings on both sides of the road.  We’re technically inside Jefferson town limits.  We took Mackey McDonald’s trim brick ranch house, whacked walls left and right, pushed out here, there… Years later we added a second floor – my joke is, the main building now has more roof lines than an Italian hill village.

We are, or were, a library-oriented scholarly and reference book publisher.  (We’ve grown much more into a straight-to-people operation today but libraries are still a critical component of our efforts.)  Two of our earliest works were Library Display Ideas by my sister Linda Franklin and Free Magazines for Libraries, by Adeline Mercer Smith: they were terrific sales successes.  Another 1982 biggie was Anabolic Steroids and the Athlete by William M. Taylor, M.D.  We hit that topic just as it exploded nationwide.  One of the most memorable early works was Keep Watching the Skies! by Bill Warren (1982).  This huge book expertly, humorously covers in amazing depth every American science fiction movie of the 1950s and a lot of Hollywood Big Names spoke highly of it in print.  We were famous!  (Well, the author was…)

McFarland was an early strong supporter of the local arts scene.  (There are hundreds of paintings hanging in four of our buildings.)  Cheryl Roberts and I founded the publication ARTS/DATES for the Arts Council in 1980 or 1981, and for more than a decade paid all its expenses as it grew grander and ever more useful.  Loyal Jane Lonon (Arts Council head) wangled twice for us an N.C. Governor’s Business Award for the Arts and Humanities (go to Raleigh; shake hands; pose for photos; eat dinner).

I joined the strong, active Ashe County Little Theatre and played Dracula for them in 1981, sporting fangs crafted by the late Brett Summey, who became a good friend, now truly missed.  Jane Lonon and I wowed the crowd in The King and I and Tom Fowler and I rolled them in the aisles in Greater Tuna.  When I played Macbeth, the high school English teacher promised extra credit to student attendees.

McFarland’s output grew rapidly—by the 1990s we were producing hundreds of new titles each year and our staff had doubled, then tripled in size.  Margie Turnmire had arrived in the mid–’80s, a beautiful soul and a very smart lady:  director of finance and administration.  In 1995 the Ashe County Chamber of Commerce honored us with a Business of the Year award (I believe we were the third such) and in 1998 The Wall Street Journal ran a feature article on us, showing that we are a bit unusual in our range of offerings.  We have a commanding position in, for example, Vietnam combat memoirs, chess history, baseball (teams, eras, bios), automotive history and popular culture (film, TV, comics, literature…).  We’ve done many reference books (though with Wiki-Google etc. now such works are uneconomical to produce); a Library Journal book of the year was local John Stewart’s African States and Rulers in 1989.  Lots of Civil War, World War II, American/European/World history, literary criticism.  Authors from all over the world.  That part’s fun!  As I write this we have published 7,800 titles.

We had busted out of our onsite warehouse and used the old Ashe County Jail on Buffalo Road for several years in the 80s!  Ultimately we had to move our shipping operation into the building next to the Arts Council owned by Jim Reeves.  On its outer wall facing the Arts Center we had Jack Young do the town’s first mural (now painted over):  “Ashe County through the Ages.”  Finally, Mike Herman built us an entirely new warehouse across the road from our main building in about 1990.  Fourteen years later, then-vice-president Rhonda Herman (now president) moved the company onto firmer financial footing by arranging to install state-of-the-art printing equipment in that warehouse (we’d always used out-of-house printing firms).

Cheryl and I love Ashe County.  We love the people.  We love the trees, the river.  (We came in first in the Mixed Expert class canoe race four or five years ago!)  I even like the curves driving 23 miles to and fro our home to work (we live practically on the Tennessee line, up in the Flatwoods).  The finger salute still works and the tire zing helps me think through business challenges.  Our three boys, Charles, Nicky and William, also revere their place of birth.  McFarland has about 50 employees, all of whom are exceptionally talented.  When I got here to start the company, I truly had my pick of some of the best talent available anywhere, and I mean Anywhere.  Our typesetters know every Hungarian or Swedish accent mark there is!

The local merchants have become business partners.  Local artists have paintings hanging in our offices.  The restaurants are great for business lunches.  The weather—sublime (I learned to fell trees and the art of minimizing the lifting and stacking of logs our first year here); I like winter!  Mike Herman built our house and the numerous renovations of our current space—impossible to imagine a better job.  Stan Barker did some fabulous stone walls at our home.  I feel both cozy and exhilarated just getting up in the morning!  Ashe County, we’re for you!

McFarland is having an open house (snacks, drinks, tours) starting at noon on Friday, June 14th.  We want to show our thanks to a community that has nurtured us for 40 years.  Come one, come all!

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Author Charles “Jerry” Juroe Receives France’s Legion of Honor

Charles “Jerry” Juroe, who ran publicity on 14 James Bond movies, starting with Dr. No in 1962, will be awarded France’s prestigious Legion of Honor award for excellence in military conduct on June 6th, 2019 during D-Day Celebrations in Normandy.  Juroe, 96, was part of the historic invasion on June 6th, 1944.  After his WWII service, Juroe had a long career in the film industry, starting out as a publicist for Paramount Pictures, then serving as the personal publicist for stars like Bob Hope, Bing Crosby and Marilyn Monroe when she was filming The Prince And The Showgirl in England.  Jerry was based in Europe for many years, working for every major studio. He worked with The Beatles on their UA movies, A Hard Day’s Night and Help!, but is best known for his association with the Bond films and his fruitful working relationship with legendary producer, Albert “Cubby” Broccoli. In 2018, he published his memoir, Bond, the Beatles and My Year with Marilyn: 50 Years as a Movie Marketing Man.

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Three New Titles Reviewed in Choice

Infield Fly Rule Is in Effect: The History and Strategy of Baseball’s Most (In)Famous Rule
“This reviewer coached college baseball, and before reading this small treasure wrote down every conceivable argument for and against IFR. All of them and more are addressed here precisely, with wit, style, and evidence. One can ask for no more than that…highly recommended.”—Choice

The League That Didn’t Exist: A History of the All-American Football Conference, 1946–1949
“Thoroughly indexed…recommended.”—Choice

The Language of Popular Science: Analyzing the Communication of Advanced Ideas to Lay Readers
“Insightful analysis…this is a very readable and interesting book…recommended.”—Choice

 

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Two New Titles Reviewed in Booklist

Too Funny for Words: A Contrarian History of American Screen Comedy from Silent Slapstick to Screwball
“Spirited discussion… Kalat’s knowledgeable and conversational style makes the work accessible to all readers not just the cineastes among us. Film fans, students, and researchers will applaud  this lively and impassioned look at a turning point in American film history.”—Booklist

Robots That Kill: Deadly Machines and Their Precursors in Myth, Folklore, Literature, Popular Culture and Reality
“With a broad range of examples, this examination of humanity’s artificial counterparts offers plenty to delve into for sf fans and everyone interested in a rich context for AI.”—Booklist

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Newly Published: That’s Rufus

New on our bookshelf:
That’s Rufus: A Memoir of Tar Heel Politics, Watergate and Public Life

A farm boy from the mountains of North Carolina, Rufus Edmisten could not have been prepared for the halls of power in Washington, D.C., during the Vietnam War era, as young men burned their draft cards and pro-cannabis factions held “smoke-ins” in the capital.

A University of North Carolina Chapel Hill graduate, he earned a law degree at George Washington University and landed a job as counsel to U.S. senator Samuel J. Ervin, Jr. This led to Edmisten’s appointment as Deputy Chief Counsel for the Senate Watergate Committee—he personally served Richard Nixon the first ever subpoena of a sitting president by Congress.

Returning to North Carolina, he served as Attorney General and Secretary of State before retiring from public life to practice law and participate in charitable activities. Written with humor and candor, his memoir recalls the cultural contrasts of American life in the 1970s and 1980s, and affirms that the business of government is to enable us to live together peacefully.

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McFarland Expands with New Imprint, Toplight Books

JEFFERSON, North Carolina – May 10, 2019 – Scholarly publisher McFarland has announced the launch of Toplight Books, a new imprint with a focus on the body, mind and spirit.

“We hope to offer a wide array of books that explore these basic, essential components of being human that in the pace and pressure of modern life are too often relegated to the periphery of our consciousness,” said acquiring editor Natalie Foreman.

The first season of releases, planned for fall 2019, includes titles about migrating for medical marijuana, effective communication alternatives for the autistic, and a comprehensive guide to being an injury-free runner.  In Migrating for Medical Marijuana, University of Colorado professor Tracy Ferrell shares unique insights into a social, political and medical revolution, including personal accounts from doctors and patients.  Communication Alternatives in Autism chronicles the experiences of ten autistic self-advocates, covering effective but controversial communication methods.  In The Durable Runner, author Alison Heilig–an RRCA running coach, yoga teacher, corrective exercise specialist, and NASM personal trainer–maps out proven strategies for a lifetime of healthy and happy running.

“We’re excited about this eclectic debut of titles for Toplight Books. The neglect of our physical, mental and spiritual selves diminishes our capacity to respond to life and each other, to the great detriment of personal and planetary well-being, and we hope to counter the trend with well-researched books covering any or all of the three core human dimensions, in original and inspiring ways,” said Foreman.

Toplight’s interests include uplifting and positive books about psychology and mindfulness, religious studies and spirituality, and alternative health treatments.  Submissions from authors and literary agents are invited, and should be directed to Foreman’s attention at toplightbooks@mcfarlandpub.com.  Foreman welcomes proposals for books as wide ranging as reincarnation and the soul, yoga and meditation guides, nature’s relationship to well-being, explorations of neurodiversity, and scientific studies on the nature of qi.  For more information about the imprint, go to Toplight Books.

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Newly Published: Marie Marvingt, Fiancée of Danger

New on our bookshelf:

Marie Marvingt, Fiancée of Danger: First Female Bomber Pilot, World-Class Athlete and Inventor of the Air Ambulance
Rosalie Maggio

Marie Marvingt (1875–1973) set the world’s first women’s aviation records, won the only gold medal for outstanding performance in all sports, invented the airplane ambulance, was the first female bomber pilot in history, fought in World War I disguised as a man, took part in the Resistance of World War II, was the first to survive crossing the English Channel in a balloon, worked all her life as a journalist, spent years in North Africa and invented metal skis. Her life story was so unusually rich in exploits and accomplishments that some dismissed it as a hoax.

This biography explores the life of “the most incredible woman since Joan of Arc” and investigates the reasons she has been forgotten. Known as the “fiancée of danger,” she was the model for the silent film series The Perils of Pauline.

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Game of Thrones Sale

Winter is finally here. To prepare for the Long Night, we’re offering 20% off our Game of Thrones titles. Now through April 19th, use coupon code “THRONES20” at checkout on our website when purchasing any of the books included in our gallery. And remember, as Tyrion Lannister once said, “a mind needs books as a sword needs a whetstone, if it is to keep its edge.”

Browse our Game of Thrones gallery here.

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Newly Published: The Cooperstown Symposium on Baseball and American Culture, 2017–2018

New on our bookshelf:

The Cooperstown Symposium on Baseball and American Culture, 2017–2018
Edited by William M. Simons

Widely acknowledged as the preeminent gathering of baseball scholars, the annual Cooperstown Symposium on Baseball and American Culture has made significant contributions to baseball research. This collection of 15 new essays selected from the 2017 and the 2018 symposia examines topics whose importance extend beyond the ballpark. Presented in six parts, the essays explore baseball’s cultural and social history and analyze the tools that encourage a more sophisticated understanding of baseball as a game and enterprise.