“Thoroughly researched and an obvious labor of love, Zantow’s first book engagingly traces the ups and downs of the Brewers’ fortunes and the fans’ support.”—Madison Magazine

“It’s virtually impossible to tell the story of the Brewers without including Bud Selig’s story. Chris Zantow was wise enough to know that and skillfully intertwines the two stories into one. He was also wise enough to start with establishing Bud as an avid fan—going back to the Borchert Field days—because that served as perhaps the most consistent motivation throughout his career.”—Gregg Hoffmann, sportswriter and author

“Zantow has done exhaustive research...a must read for any baseball fan or historian.”—Rick Schabowski, president, Ken Keltner Badger State Chapter, SABR

“Essential reading...straightforward retelling of the often frustrating and decidedly unsentimental business of MLB in the late-1960s and early 1970s.”—Shepherd Express

“Unique...essential reading”—Midwest Book Review

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