We’re turning 40, and we’re celebrating with a special fortieth anniversary sale! Through June 30, get a 25% discount on ALL books when you use the code ANN2019. And if you’ll be in our area (Ashe County, North Carolina, in the beautiful Blue Ridge Mountains), we’d love to see you at our open house event on Friday, June 14. Thank you for supporting our first 40 years—we look forward to celebrating many more birthdays with you.
On June 14, 2019, McFarland will celebrate its fortieth anniversary with an open house party. From noon to five, our campus at 960 Hwy 88 W, Jefferson, NC will be open to the public with finger food, conversation and tours available, and many of our authors will be in attendance. To stay up-t0-date with event information, follow our event page. Below is a brief company history, with personal thoughts, by founder and editor-in-chief Robert Franklin.
McFarland Publishers Now Forty Years Old
by Robert Franklin
McFarland’s history (founder, Robbie Franklin, me): My close friends Biff and Alicia Stickel were burned out special ed teachers in Connecticut, early 70’s. What to do? Back to the land! They (and their little daughter Maranatha Shone Stickel) drove south till they loved the vibe and the scenery and wound up living on Peak Road from 1972 through part of 1978 (and birthing Micah Stickel). Alicia played piano at the local Baptist church and they were cofounders of the Creston Co-op. I visited them in ’72 (instantly fell for the land and people, the forefinger car salute, the almost drinkable river) and again every year after, and when wife Cheryl Roberts came into my life in 1975, we visited. Soon I was bragging about Ashe County to everybody – “If your car breaks down, the very next person to come along will stop and ask if you need help.” I hope a few readers can recognize the Stickels’ name (he goes by Richard now; they live in Toronto). They are the reason McFarland was begun in Ashe County. We present band of publishers, about fifty in number, owe them great honor.
I did not learn till after we moved here in 1979 that my Revolutionary War ancestor Lieutenant Robert McFarland, after whupping the king at Kings Mountain, lived up here in the 1790s. He then went overmountain to become the first ever sheriff of Greene/Washington County, Tennessee. (I was born in Memphis.)
McFarland & Company, Inc., Publishers is our official name. Founded in April 1979 right here. I had been the executive editor of a smallish scholarly publisher in New Jersey; my mentor/boss/friend Eric Moon (a charismatic Brit) knew before I did it was time for me to go off on “my own” (very misleading words!). The local Ashe County newspaper was failing by 1978 and at first I thought, o.k., I’m an editor type, maybe I can start up a new one. Between summer and Christmas the local fellow David Desautels decided the same thing and very successfully started The Jefferson Times. We became friends and McFarland’s earliest two or three books (including a biography of Soviet leader Brezhnev) were typeset using off-hours time on that new newspaper’s equipment. Katy Zell Taylor was our first fulltime employee (Ashe Central H.S. yearbook editor!) and did a lot of typesetting and correcting. Dental Care in Society was our first published book, in 1980 (ask me some day).
After deciding up in New Jersey to stay with book (versus newspaper) publishing, I phoned the Jefferson Post Office in February 1979 to set up a box number mailing address – they said people had to apply in person. Whew! So I flew from Newark to Tri-Cities, Tennessee (what did I know?), rented a car, drove to Jefferson (hours!), filled out a form, got back in the car, drove back to Tri-Cities, and got back home not long before day was done.
A couple of months later, on April 1, 1979, Cheryl and I packed our former life stuff (including hundreds of books—heavy!) in a small U-Haul, attached it to our VW bug, and began to drive south, the Stickels’ Ashe County on our minds.
My ninth-grade homeroom friend (Toledo, Ohio), Mike Strand, had helped with some financial and emotional support and we stopped at his place in Maryland overnight. Armed with an Ashe return address, I had written several hundred letters (yes!) on a yellow pad on my knees in the front seat while Cheryl drove, and Mike arranged for a nearby university used-to-weird-hours thesis typist to type them all overnight; we mailed them April 2 and drove on. We were headed to my parents’ (retired librarians) house in Charlottesville, with me again writing several hundred short letters on my lap. We had arranged for a similar heroic overnight typing fest (the two days: 905 letters to all the authors I had addresses for, saying my former employer will take good care of you, they’re wonderful publishers—But if by any chance they turn you down for something, give us a shot!).
The U-Haul was too much for the Bug and our left rear wheel came OFF 20 miles north of Charlottesville—but stayed in the wheel well (having nowhere else to go), behaving violently. Definitely exciting (it was my stint at the wheel). We lost two or three days; I split logs for my parents’ fireplace.
In Ashe County finally, we scooped up some reply mail from authors. Already! And we soon secured a sweet farmhouse in Dillard Holler (landlord Jesse Dillard; Mom-figure Clyde Dillard; horse-plus-himself quarter-acre-garden plower Jones Dillard). The Dillard families taught us a great deal about what being “conservative” actually means. (One day Jesse turned up with several hundred fence rails he stored near “our” (his) house; no immediate need, but “I got ’em for 25¢ each.” They stayed stacked for years…) The birth of our sons Charles (in ’81), Nicholas (’85) and William (’89) certainly emphasized the Dillards’ lessons. (Jesse routinely tossed hay bales up into pickup trucks in his 80’s. Lemme be him!)
McFarland itself started out next to the H & R Block office, near the florist, in Jefferson, a small space but enough for our first couple of years. The Jefferson Post Office turned out, under our loyal friend Charles Caudill, to be one of our greatest early assets. He was so supportive as McF struggled through ignorance of mass mailings, foreign registered packages (we learned together!), “library rate” book mailings, etc. McFarland moved in 1981 or ’82 to the Mountain View shopping center between the towns and quickly expanded there. In 1982 we lucked out by having Rhonda Herman agree to join the tiny staff, doing all the “business” stuff while I coddled authors, edited manuscripts and coached the typesetters. High school senior Cynthia Campbell became a stalwart and sixteen year old Cherie Scott was a wow of a typesetter, along with Katy Taylor, on our new typesetting equipment. Within three years we were producing 40 or so new books a year (in 2018 the total was nearly 400).
Meanwhile, the people of Ashe County all around us showed interest, great surprise (“A Publisher in Ashe County?” read one huge Jefferson Times headline), and affection. Highly significant was Hal Colvard, repeatedly trusting us, at Northwestern bank, another wonderful early friend of McFar. We warmly greeted each other on Saturday mornings at the post office for many years after he retired.
By 1984 we’d moved to our present location, which became five buildings on both sides of the road. We’re technically inside Jefferson town limits. We took Mackey McDonald’s trim brick ranch house, whacked walls left and right, pushed out here, there… Years later we added a second floor – my joke is, the main building now has more roof lines than an Italian hill village.
We are, or were, a library-oriented scholarly and reference book publisher. (We’ve grown much more into a straight-to-people operation today but libraries are still a critical component of our efforts.) Two of our earliest works were Library Display Ideas by my sister Linda Franklin and Free Magazines for Libraries, by Adeline Mercer Smith: they were terrific sales successes. Another 1982 biggie was Anabolic Steroids and the Athlete by William M. Taylor, M.D. We hit that topic just as it exploded nationwide. One of the most memorable early works was Keep Watching the Skies! by Bill Warren (1982). This huge book expertly, humorously covers in amazing depth every American science fiction movie of the 1950s and a lot of Hollywood Big Names spoke highly of it in print. We were famous! (Well, the author was…)
McFarland was an early strong supporter of the local arts scene. (There are hundreds of paintings hanging in four of our buildings.) Cheryl Roberts and I founded the publication ARTS/DATES for the Arts Council in 1980 or 1981, and for more than a decade paid all its expenses as it grew grander and ever more useful. Loyal Jane Lonon (Arts Council head) wangled twice for us an N.C. Governor’s Business Award for the Arts and Humanities (go to Raleigh; shake hands; pose for photos; eat dinner).
I joined the strong, active Ashe County Little Theatre and played Dracula for them in 1981, sporting fangs crafted by the late Brett Summey, who became a good friend, now truly missed. Jane Lonon and I wowed the crowd in The King and I and Tom Fowler and I rolled them in the aisles in Greater Tuna. When I played Macbeth, the high school English teacher promised extra credit to student attendees.
McFarland’s output grew rapidly—by the 1990s we were producing hundreds of new titles each year and our staff had doubled, then tripled in size. Margie Turnmire had arrived in the mid–’80s, a beautiful soul and a very smart lady: director of finance and administration. In 1995 the Ashe County Chamber of Commerce honored us with a Business of the Year award (I believe we were the third such) and in 1998 The Wall Street Journal ran a feature article on us, showing that we are a bit unusual in our range of offerings. We have a commanding position in, for example, Vietnam combat memoirs, chess history, baseball (teams, eras, bios), automotive history and popular culture (film, TV, comics, literature…). We’ve done many reference books (though with Wiki-Google etc. now such works are uneconomical to produce); a Library Journal book of the year was local John Stewart’s African States and Rulers in 1989. Lots of Civil War, World War II, American/European/World history, literary criticism. Authors from all over the world. That part’s fun! As I write this we have published 7,800 titles.
We had busted out of our onsite warehouse and used the old Ashe County Jail on Buffalo Road for several years in the 80s! Ultimately we had to move our shipping operation into the building next to the Arts Council owned by Jim Reeves. On its outer wall facing the Arts Center we had Jack Young do the town’s first mural (now painted over): “Ashe County through the Ages.” Finally, Mike Herman built us an entirely new warehouse across the road from our main building in about 1990. Fourteen years later, then-vice-president Rhonda Herman (now president) moved the company onto firmer financial footing by arranging to install state-of-the-art printing equipment in that warehouse (we’d always used out-of-house printing firms).
Cheryl and I love Ashe County. We love the people. We love the trees, the river. (We came in first in the Mixed Expert class canoe race four or five years ago!) I even like the curves driving 23 miles to and fro our home to work (we live practically on the Tennessee line, up in the Flatwoods). The finger salute still works and the tire zing helps me think through business challenges. Our three boys, Charles, Nicky and William, also revere their place of birth. McFarland has about 50 employees, all of whom are exceptionally talented. When I got here to start the company, I truly had my pick of some of the best talent available anywhere, and I mean Anywhere. Our typesetters know every Hungarian or Swedish accent mark there is!
The local merchants have become business partners. Local artists have paintings hanging in our offices. The restaurants are great for business lunches. The weather—sublime (I learned to fell trees and the art of minimizing the lifting and stacking of logs our first year here); I like winter! Mike Herman built our house and the numerous renovations of our current space—impossible to imagine a better job. Stan Barker did some fabulous stone walls at our home. I feel both cozy and exhilarated just getting up in the morning! Ashe County, we’re for you!
McFarland is having an open house (snacks, drinks, tours) starting at noon on Friday, June 14th. We want to show our thanks to a community that has nurtured us for 40 years. Come one, come all!
Medieval Crime Fiction: A Critical Overview
Combining elements of medievalism, the historical novel and the detective narrative, medieval crime fiction capitalizes upon the appeal of all three—the most famous examples being Umberto Eco’s The Name of the Rose (one of the best-selling books ever published) and Ellis Peters’ endearing Brother Cadfael series.
Hundreds of other novels and series fill out the genre, in settings ranging from the so-called Celtic Enlightenment in seventh-century Ireland to the ruthless Inquisition in fourteenth-century France to the mean streets of medieval London. The detectives are an eclectic group, including weary ex-crusaders, former Knights Templar, enterprising monks and nuns, and historical poets such as Geoffrey Chaucer.
This book investigates the enduring popularity of the largely unexamined genre and explores its social, cultural and political contexts.
McFarland’s biographies and memoirs cover the fascinating life stories of both iconic personalities and quiet heroes. On sale now, browse hundreds of titles from history, sports, movies, music, science & technology, literature, military history, transportation and more. When you order direct from our website using the coupon code BIOGRAPHY, print editions of all biographies, autobiographies and memoirs are 20% off now through February 15.
Our spring 2019 new books catalog is now available—click here to browse our forthcoming titles!
The holidays are a special time at McFarland—in addition to publishing scholarship, many of us also participate in the tree harvest, as Ashe County produces more Christmas trees than any other county in the United States. If you live in the Southeast, you may have a little bit of McFarland in your living room right now! This season, please consider putting some McFarland under the tree for the readers in your life. To make your holiday shopping easier, we’re offering 25% off of ALL books through the end of the year! On our website, use coupon code HOLIDAY18, or call us at 800-253-2187. For inspiration, browse our new catalog of of gift ideas for readers. Happy holidays from your friends at McFarland!
After Operation Valkyrie—the failed July 20, 1944, plot to assassinate Adolf Hitler and seize control of the German government—both the Third Reich and Hitler came to a violent end. Hitler promised a classless fatherland before he became chancellor and had covertly been liquidating Germany’s elite officer corps long before Stalingrad. Today it is possible to reconstruct and connect important events and biographies of the principle characters to chronicle the disappearance of Germany’s officer class, its nobility and, for a time, its civilian leadership.
The concept of the individual or the self, central in so many modern-day contexts, has not been investigated in depth in the Anglo-Saxon period. Focusing on Old English poetry, the author argues that a singular, Anglo-Saxon sense of self may be found by analyzing their surviving verse. The concept of the individual, with an identity outside of her community, is clearly evident during this period, and the widely accepted view that the individual as we understand it did not really exist until the Renaissance does not stand up to scrutiny.
Our Fall 2018 catalog is now available—click here to see our authors’ forthcoming books!
Postmodern Artistry in Medievalist Fiction: An International Study
Earl R. Anderson
Focusing on modern-day fiction set in the Middle Ages or that incorporates medieval elements, this study examines storytelling components and rhetorical tropes in more than 60 works in five languages by more than 40 authors.
Medievalist fiction got its “postmodern” start with such authors as Calvino, Fuentes, Carpentier and Eco. Its momentum increased since the 1990s with writers whose work has received less critical attention, like Laura Esquivel, Tariq Ali, Matthew Pearl, Matilde Asensi, Ildefonso Falcones, Andrew Davison, Bernard Cornwell, Donnal Woolfolk Cross, Ariana Franklin, Nicole Griffith, Levi Grossman, Conn Iggulden, Edward Rutherfurd, Javier Sierra, Alan Moore and Brenda Vantrease.
The author explores a wide range of “medievalizing” tropes, discusses the negative responses of postmodernism and posits four “hard problems” in medievalist fiction.
Saint James the Greater in History, Art and Culture
Among the 12 disciples of Jesus, perhaps none has inspired more magnificent art—as well as political upheaval—than Saint James the Greater. Portrayed in the New Testament as part of Jesus’ inner circle, he was the first apostle to be martyred. Eight centuries later, Saint James, or Santiago, become the de facto patron saint of Spain, believed to be a supernatural warrior who led the victorious Christian armies during the Iberian Reconquista. After 1492, the Santiago cult found its way to the New World, where it continued to exert influence.
Today, he remains the patron saint of pilgrims to the shrine of Santiago de Compostela. His legacy has bequeathed a magnificent tradition of Western art over nearly two millennia.
Magic, both benevolent (white) and malign (black), has been practiced in the British Isles since at least the Iron Age (800 BCE–CE 43). “Curse tablets”—metal plates inscribed with curses intended to harm specific people—date from the Roman Empire. The Anglo-Saxons who settled in England in the fifth and sixth centuries used ritual curses in documents, and wrote spells and charms.
When they became Christians in the seventh century, the new “magicians” were saints, who performed miracles. When William of Normandy became king in 1066, there was a resurgence of belief in magic. The Church was able to quell the fear of magicians, but the Reformation saw its revival, with numerous witchcraft trials in the late 16th and 17th centuries.
Chivalry in Westeros: The Knightly Code of A Song of Ice and Fire
Carol Parrish Jamison
George R. R. Martin’s A Song of Ice and Fire has sparked a renewed interest in things medieval. The pseudo-historical world of Westeros delights casual fans while offering a rich new perspective for medievalists and scholars.
This study explores how Martin crafts a chivalric code that intersects with and illuminates well known medieval texts, including both romance and heroic epics.
Through characters such as Brienne of Tarth, Sandor Clegane and Jaime Lannister, Martin variously challenges, upholds and deconstructs chivalry as depicted in the literature of the Middle Ages.
Our Spring 2018 New Books catalog is now available—click to see what our authors have in store for the new year!
New on our bookshelf today:
The New Peplum: Essays on Sword and Sandal Films and Television Programs Since the 1990s
Edited by Nicholas Diak
Foreword by David R. Coon; Afterword by Steven L. Sears
Peplum or “sword-and-sandal” films—an Italian genre of the late 1950s through the 1960s—featured ancient Greek, Roman and Biblical stories with gladiators, mythological monsters and legendary quests. The new wave of historic epics, known as neo-pepla, is distinctly different, embracing new technologies and storytelling techniques to create an immersive experience unattainable in the earlier films.
This collection of new essays explores the neo-peplum phenomenon through a range of topics, including comic book adaptations like Hercules, the expansion of genre boundaries in Jupiter Ascending and John Carter, depictions of Romans and slaves in Spartacus, and The Eagle and Centurion as metaphors for America’s involvement in the Iraq War.
It’s our biggest sale of the year! Through the holiday season, get 30% off your order of two or more books with the coupon code HOLIDAY17! Need inspiration? Check out our brand new holiday catalog!
HOLIDAY17 is valid through January 2, 2018, and applies to any book on McFarland’s website. Browse our entire online catalog here.
Goddess and Grail: The Battle for King Arthur’s Promised Land
Jeffrey John Dixon
The early chroniclers of Britain presented the island as the promised land of the Roman goddess Diana. Later, when the story of Arthur was transformed by Christian mythology, a new literary concept of the island was promoted: the promised land of the Holy Grail. As the feminine enchantment of the Goddess gave way to the masculine crusade of the Grail Quest, the otherworld realms of the fays or fairy women were denigrated in favor of the heavenly afterlife.
The dualism of the medieval authors was challenged by modern writers such as Blake and Tolkien, as well as by the scholars of the Eranos conferences. This book explores the conflict between Goddess and Grail—a rift less about paganism versus Christianity than about religious literalism versus spiritual imagination—which is resolved in the figure of Sophia (Divine Wisdom).
Game of Thrones and the Medieval Art of War
George R.R. Martin’s A Song of Ice and Fire novels and HBO’s Game of Thrones series depict a medieval world at war. But how accurate are they? The author, an historian and medieval martial arts expert, examines in detail how authentically Martin’s fictional world reflects the arms and armor, fighting techniques and siege warfare of the Middle Ages. Along the way, he explores the concept of “medievalism”—modern pop culture’s idea of the Middle Ages.
King Arthur and Robin Hood on the Radio: Adaptations for American Listeners
Katherine Barnes Echols
Before stories of King Arthur and Robin Hood were adapted and readapted for film, television and theater, radio scriptwriters looking for material turned to Thomas Malory’s Le Morte Darthur (1485) and Howard Pyle’s The Merry Adventures of Robin Hood (1883). From the 1930s throughout the mid–1950s, their legends inspired storylines for Abbott and Costello, Popeye, Let’s Pretend, Escape, Gunsmoke, The Adventures of Superman and others. Many of these adaptations reflect the moral and ethical questions of the day, as characters’ faced issues of gender relations, divorce, citizenship, fascism, crime and communism in a medieval setting.
Gen Con may be sold out, but McFarland is just getting started—visit our booth in the exhibit hall, where the best scholarship on gaming and pop culture is on sale now!
We’re back in San Diego for another Comic Con—stop by our booth in the exhibit hall for the best in pop culture scholarship!
Our Fall 2017 New Books catalog is now available—click here to see what’s new from your favorite authors!
Celtic Astrology from the Druids to the Middle Ages
Foreword by David Frawley
Our understanding of Celtic astrology is based mainly on the speculations of modern authors—mostly drawn from classical Greek and Roman writings—and suffers from many misconceptions. European astrology uses the Greek model, containing many Babylonian and Egyptian elements. But Celtic astrology (and other Indo-European astrologies) developed earlier, with relationships to Middle Eastern systems, as well as their own independent forms.
This well documented study takes a fresh look at the development of Celtic astrology and the Druids’ systems of cosmology, astronomy and astrology. The author analyzes commentaries found in manuscript sources from antiquity to the Middle Ages, comparing them with cosmological and astronomical lore found in Celtic cultures. Ancient constellations, calendars, deities and rituals reveal a rich worldview.
We’re in Kalamazoo, Michigan for the 52nd International Congress on Medieval Studies! Visit senior acquisitions editor Gary Mitchem on the campus of Western Michigan University.
Join us this weekend in San Diego for the 2017 conference of the Popular Culture Association / American Culture Association!
We’re in Baltimore, Maryland for the Association of College and Research Libraries 2017 conference! Librarians, please join us in the exhibit hall at booth #912.
Playing for Equality: Oral Histories of Women Leaders in the Early Years of Title IX
Diane LeBlanc and Allys Swanson
Mammography and Early Breast Cancer Detection: How Screening Saves Lives
Alan B. Hollingsworth, M.D.
The Beyoncé Effect: Essays on Sexuality, Race and Feminism
Edited by Adrienne Trier-Bieniek
Click here to browse McFarland’s complete line of women’s studies titles.
This week, we’re in Albuquerque, New Mexico for the 38th annual Southwest Popular/American Culture Association Conference! Visit our display in the Hyatt Regency Conference Center to browse books and to discuss your book proposal!
Our new pop culture catalog is available now, featuring more than 500 of our newest books! Click here to browse!
This week, get 20% off all books about women’s studies—over 300 titles—when you enter the code MARCH! Click here to browse.
We’re exhibiting at the American Library Association Midwinter Meeting in Atlanta, Georgia! Attendees, visit us in booth 1611!
The British Heroic Age: A History, 367–664
Flint F. Johnson
Drawing on historical documents, legends, archeology and literature, this history describes the disintegration of Roman Britain that reached a climax in the decades after the Britons overthrew Constantine’s government and were refused Roman rule. Beginning with the weakening of Roman Britain, the author chronicles the breakdown of the empire’s social, political and economic order and the re-emergence of British political, economic and social structure as well as a parallel development among the Germanic invaders. The roles of religion, disease, the military, the Irish and the Picts during the 4th through 7th centuries are examined. This study synthesizes advances in post–Roman studies since Leslie Alcock’s 1971 classic Arthur’s Britain.
This weekend in Nashville, we’re exhibiting at the Popular Culture Association / American Culture Association in the South 2016 conference! Visit our book exhibit to shop and to discuss your book proposal with Dylan Lightfoot.
We’re in Indianapolis for Gen Con 2016—visit McFarland in booth 345!
Narrative Subversion in Medieval Literature
A story that follows a simple trajectory is seldom worth telling. But the unexpected overturning of narrative progress creates complexity and interest, directing the reader’s attention to the most powerful elements of a story.
Exile, for example, upsets a protagonist’s hopes for a happy earthly life, emphasizing spiritual perception instead. Waking life interrupts dreams, just as dreams may redirect how one lives.
Focusing on medieval literature, this study explores how narrative subversion works in such well known stories as Beowulf,Piers Plowman, Le Morte D’Arthur, The Canterbury Tales, Troylus and Criseyde, “Völuspá” and other Old Norse sagas, Grail quest romances, and many others.
The Faerie Queene as Children’s Literature: Victorian and Edwardian Retellings in Words and Pictures
Velma Bourgeois Richmond
Edmund Spenser’s vast epic poem The Faerie Queene is the most challenging masterpiece in early modern literature and is praised as the work most representative of the Elizabethan age. In it he fused traditions of medieval romance and classical epic, his religious and political allegory creating a Protestant alternative to the Catholic romances rejected by humanists and Puritans. The poem was later made over as children’s literature, retold in lavish volumes and schoolbooks and appreciated in pedagogical studies and literary histories.
Distinguished writers for children simplified the stories and noted artists illustrated them. Children were less encouraged to consider the allegory than to be inspired to the moral virtues. This book studies The Faerie Queene’s many adaptations for a young audience in order to provide a richer understanding of both the original and adapted texts.
Vikings and Goths: A History of Ancient and Medieval Sweden
Gary Dean Peterson
The Vikings descended upon Europe at the close of the 8th century, invading the continent’s western seas and river systems, trading, raiding and spreading terror. In the north, they settled Iceland and Greenland and reached North America. In the east, Swedish Varangians established a river road to the Orient. With the collapse of the Viking commercial empire, Sweden and the other Scandinavian countries struggled to survive, their hardships exacerbated by internal strife, foreign domination and the Black Death.
This book details the development of Scandinavia—Sweden in particular—from the end of the Ice Age, through a series of prehistoric cultures, the Bronze and Iron ages, to the Viking period and late Middle Ages. Recent research suggests a Swedish origin of the Goths, who helped dismember the Roman Empire, and evidence of Swedish participation in the western Viking expeditions. Special attention is given to Eastern Europe, where Sweden dominated commerce through the conquest of trade towns and the river systems of Russia.
Every culture has in its folklore and mythology beings of immense size and strength, as well as other preternatural humanoids great or small who walk among us, serving the divine or fulfilling their own agendas. This book catalogs the lore and legends of more than 1,000 different humanoid species and individual beings, including the Titans, Valkyries, Jotnar, yōkai, biblical giants, elves, ogres, trolls and many more.
We’re in Kalamazoo for the 2016 International Congress on Medieval Studies! Visit our senior acquisitions editor, Gary Mitchem, in the exhibit hall to browse books and discuss your nonfiction manuscript!
Hosted by Western Michigan University’s Medieval Institute, the International Congress on Medieval Studies is an annual gathering of around 3,000 scholars interested in medieval studies. The congress features 550-575 sessions of papers, panel discussions, roundtables, workshops and performances. There are also some 100 business meetings and receptions sponsored by learned societies, associations and institutions. The exhibits hall boasts nearly 70 exhibitors, including publishers, used book dealers and purveyors of medieval sundries. The congress lasts three and a half days, extending from Thursday morning, with sessions beginning at 10 a.m., until Sunday at noon.
“Here there be dragons”—this notation was often made on ancient maps to indicate the edges of the known world and what lay beyond. Heroes who ventured there were only as great as the beasts they encountered. This encyclopedia contains more than 2,200 monsters of myth and folklore, who both made life difficult for humans and fought by their side. Entries describe the appearance, behavior, and cultural origin of mythic creatures well-known and obscure, collected from traditions around the world.
We’re in Denver for the 2016 Public Library Association Conference! Be sure to visit McFarland at booth 1240 in the exhibit hall!
This week, we’re in Seattle for the annual Popular Culture Association / American Culture Association conference. Visit our booth in the Sheraton Seattle to browse scholarly books about popular culture, meet our own Karl-Heinz Roseman and Gary Mitchem, and discuss your book proposal!
This week, we’re exhibiting at the Chicago Comic & Entertainment Expo. Stop by our booth at C2E2 to browse books about popular culture and to discuss your book proposal with managing editor Lisa Camp!
Medieval castles were not just showcases for the royal and powerful, they were also the centerpieces of many people’s daily lives. A travel guide as well as a historical text, this volume looks at castles not just as ruined buildings, but as part of the cultural and scenic landscape. The 88 photographs illustrate the different architectural concepts and castle features discussed in the text. The book includes glossaries of terminology, an appendix listing all the castles mentioned and their locations, notes, bibliography and index.
The Druids and the Arthurian legends are all most of us know about early Britain, from the Neolithic to the Iron Age (4500 BC–AD 43). Drawing on archaeological discoveries and medieval Welsh texts like the Mabinogion, this book explores the religious beliefs of the ancient Britons before the coming of Christianity, beginning with the megaliths—structures like Stonehenge—and the role they played in prehistoric astronomy.
Topics include the mysterious Beaker people of the Early Bronze Age, Iron Age evidence of the Druids, the Roman period and the Dark Ages. The author discusses the myths of King Arthur and what they tell us about paganism, as well as what early churches and monasteries reveal about the enigmatic Druids.
We’re exhibiting at the 2016 ALA Midwinter conference in Boston this week! Visit assistant sales manager Adam Phillips in booth 1611 to browse our book exhibit and to discuss your book proposal!
The spring 2016 new titles catalog is now available, covering nearly 200 books being released now and over the next several months.
Still shopping for holiday gift ideas? Check out our holiday catalog, and get 30% off your order of two or more books with the coupon code HOLIDAY2015!
Faroe-Islander Saga: A New English Translation
Robert K. Painter
This new English translation of the Faroe-Islander Saga (Faereyinga saga)—a great medieval Icelandic saga—tells the story of the first settlers on these wind-swept islands at the edge of the Scandinavian world. Written by an anonymous 13th-century Icelander, the saga centers on the enduring animosity between Sigmundur Brestirsson and Thrandur of Göta, rival chieftains whose bitter disagreements on the introduction of Christianity to the Faroe Islands set the stage for much violence and a feud which then unfolds over generations of their descendants.
Making the saga accessible to a wider English readership, the translation is accompanied by a brief introduction, explanatory notes, genealogical and chronological tables, detailed maps and an excerpt from Jomsvikings’ Saga which informs missing passages from the Faroe-Islander Saga manuscripts.
We’re in Milwaukee for the 2015 National Women’s Studies Association Conference!
Our brand-new holiday catalog is in the mail, but we’re giving you a sneak preview this morning—click here for great holiday gift ideas before the catalog hits your mailbox!
And, because it’s never too early to start your holiday shopping, we’re offering our biggest sale of the year! Get 30% off your purchase of two or more books when you enter the coupon code HOLIDAY2015 at checkout!
We’re exhibiting at the Northeast Popular Culture Association’s 2015 meeting on the campus of Colby-Sawyer College in New London, NH this week! Adam Phillips is on campus displaying books about popular culture, and is available to discuss book proposals.
We’re exhibiting at the biennial North Carolina Library Association conference in Greensboro, North Carolina this week! Our own Dylan Lightfoot and Stephanie Nichols are exhibiting books, and several McFarland authors are among the NC librarians attending the convention.
We’re exhibiting at the sold-out New York Comic Con this week! NYCC—the East Coast’s largest pop culture event–is celebrating its 10th anniversary this year, and McFarland is celebrating its fifth year exhibiting. Stop by booth 2104 to browse the best pop culture scholarship and to chat with our Lisa Camp.
This just in from our friends at the International Arthurian Society, North American Branch…the Medievalism in Popular Culture Area’s deadline submission is October 1, 2015 (one month earlier than previous years).
PCA/ACA 2016 National Conference (March 21- 25, 2016, Seattle, Washington): The Medievalism in Popular Culture Area (now the combined areas of Arthurian and Other Medievalism) accepts papers on all topics that explore either popular culture during the Middle Ages or transcribe some aspect of the Middle Ages into the popular culture of later periods. These representations can occur in any genre, including film, television, novels, graphic novels, gaming, advertising, art, etc. Submissions encouraged about the following topics:
· The Arthurian World
· Children’s Books / Shows / Games
· Medievalism and Science Fiction
· Medievalism in Game of Thrones, including representations of masculinity, weapons, and vows
· Robin Hood
· Medievalism and Teaching
· Board Games / Online Gaming / Cosplay
· Medievalism in Novels /Short Stories/ Poem
All papers will be included in sessions with four presenters each, so plan to present on your topic for no more than 15 minutes, inclusive of any audio or visual materials. If your topic idea does not fit into any of these categories, please feel free to submit your proposal. I would like to encourage as much participation as possible, and depending on submissions, I may rearrange the topic groupings. Panel submissions are also welcome on any topic of medievalism. If you would like to propose a panel, please submit your complete panel directly to Christina Francis (individual papers must be submitted to the PCA online system — see below).
Please submit a title and a 250 word abstract to http://ncp.pcaaca.org. All submissions must be directed to the online database. Be sure to indicate whatever audio/visual needs you may have. Traditionally, all rooms at the PCA/ACA conference provide a projection screen with sound capability. Presenters are required to bring their own laptops and any special connectors. Deadline for submission: October 1, 2015 (one month earlier than previous years). For questions, contact Christina Francis.
Medieval Literature & Gender Studies
Department of English
Email: [email protected]
Check out our brand-new Fall 2015 catalog, featuring 175 new and forthcoming titles!
It’s that time of year again! McFarland is in Indy for Gen Con: the original, longest-running, and best-attended gaming convention in the world! It’s no small thing to keep up with gamers from all 50 states and more than 40 countries, but we’ll do our best.
There is much to celebrate today! Our publishing duty, however, is to equip you with industry intel (some of which is less likely to be in your news feed today). Therefore, as we witness historic decisions in our country, we’d be remiss not to mention the Annual American Library Association conference, which meets over the weekend in San Francisco. Themed “TRANSFORMING our libraries, ourselves, McFarland looks forward to several days’ worth of terrific conversations about all things librarianship.
A happy coincidence—assistant sales manager Adam Phillips has THIS hotel view, providing opportunities to share the goings-on of an historic Pride Week in San Francisco.
One of our favorite times of year is the chance to dwell among 3,000+ of the world’s most knowledgeable medievalists. This week McFarland is participating in the 50th annual International Congress on Medieval Studies in Kalamazoo.
Not just an old European tradition, Allison Thompson’s book describes how, starting in the early 1830s, American girls and women began to hold Old English May Day festivals, complete with maypole dances, the crowning of a May Queen, and romantic plays and pageants. These festivals accelerated in popularity after 1900 at colleges and universities across the country. An important part of the traditional college experience for many women, the celebrations played a surprisingly influential role in the Progressive reform movement.
May Day Festivals in America, 1830 to the Present is a thorough history that examines the creation and development of the traditional American May Day festival. It also provides an overview of May Day celebrations at 80 specific college and universities, eight of which continue to celebrate the festival annually. The Society of Folk and Dance Historians calls the book “a model of organization and scholarship, with each well-researched chapter building on the previous to paint a clear and logical portrait of May Day celebrations…fascinating insights…well-researched and well-written, packed with information and illustrations…you must read this book.”
For more about the Celtic roots of the day, take a look at Sharon Paice MacLeod’s Celtic Myth and Religion: A Study of Traditional Belief, with Newly Translated Prayers, Poems and Songs and The Divine Feminine in Ancient Europe: Goddesses, Sacred Women and the Origins of Western Culture.
April 24-May 3: We’re pleased to have our titles displayed at this year’s Kuala Lumpur International Book Fair, where an estimated 2.5 million visitors will be onsite.
Day Two at PCA was another busy affair. Authors stopped by to discuss music, tattoos, and all things vampiric. Check out a few photos from the day… #pcaaca15
McFarland is in Portland! Join us at the Association of College & Research Libraries Annual Meeting.
McFarland is traveling to Orlando, Florida, for the International Association for the Fantastic in the Arts Conference.
Naomh sásta lá patrick ar!
We hope you’ve got your green on! To help celebrate the day, we’re offering a 20% discount on all our Ireland and Irish-interest offerings now through Sunday, March 22nd.
Chivalric Stories as Children’s Literature: Edwardian Retellings in Words and Pictures by Velma Bourgeois Richmond
“Strongly interdisciplinary and informed by deep scholarship, this well-written work has value for the history of education, European history, literature, folklore, and children’s literature studies…highly recommended”—Choice
Tolkien’s Intellectual Landscape by E.L. Risden
Remaking the City Street Grid: A Model for Urban and Suburban Development by Fanis Grammenos
McFarland is heading out to Albuquerque, New Mexico for the SWPCA meeting.
Spring is just around the corner! Check out our new books for spring 2015… New Books Spring 2015 Catalog.
As usual, we’ve had a wonderful experience at the ALA midwinter meeting!
McFarland & Company, at your service! (Thank you, Bilbo, for teaching us proper etiquette.) While we’d like to offer you all ale, seed-cake, mince pies, buttered scones, apple tarts and cheese, we do have some fine scholarship about Tolkien to share (links listed below). And in lieu of burgling a dragon’s hoard for you, we’re extending a 20% discount with the coupon code HOARD. This “weekly” deal is good through New Year’s. (New deal coming January 2, 2015.)
At the 2014 National Book Awards, Ursula Le Guin accepted the Medal for Distinguished Contribution to American Letters. Author Neil Gaiman presented the awards. Le Guin said, “I rejoice in accepting [this prize] for, and sharing it with, all the writers who were excluded from literature for so long: my fellow authors of fantasy and science fiction.” NPR covered the award here: http://www.npr.org/blogs/thetwo-way/2014/11/20/365434149/book-news-ursula-k-le-guin-steals-the-show-at-the-national-book-awards
Le Guin-related books from McFarland:
One Earth, One People:
The Mythopoeic Fantasy Series of Ursula K. Le Guin, Lloyd Alexander, Madeleine L’Engle and Orson Scott Card
The Past That Might Have Been, the Future That May Come:
Women Writing Fantastic Fiction, 1960s to the Present
Practicing Science Fiction:
Critical Essays on Writing, Reading and Teaching the Genre
Emily Dickinson’s Gingerbread, Ernest Hemingway’s Picadillo, Eudora Welty’s Onion Pie and 400+ Other Recipes from American Authors Past and Present
Gaiman-related books from McFarland:
Feminism in the Worlds of Neil Gaiman:
Essays on the Comics, Poetry and Prose
Neil Gaiman in the 21st Century:
Essays on the Novels, Children’s Stories, Online Writings, Comics and Other Works
The Gothic Fairy Tale in Young Adult Literature:
Essays on Stories from Grimm to Gaiman
Are you a book review editor, reviewer, or folklorist interested in receiving a media copy of Tales of Superhuman Powers: 55 Traditional Stories from Around the World? McFarland has a supply of review copies available upon request. Contact us via our review copy request form, filling out the form completely, to receive your copy.
Csenge Virág Zalka, a Hungarian storyteller, has collected 55 foltktales from around the world about supernatural abilities like superhuman strength, invulnerability, flying, heightened senses, speed, invisibility, healing, agility, precognition, telepathy, fire manipulation, teleportation, water powers, and shifting. These tales represent powers that people have dreamed of, conjured up and strived for through the ages. Many of the powers are present in popular culture, making the superheroes who wield them the direct descendants of characters such as the princess who could see through walls or the invulnerable Isfandiyar. Zalka excluded stories about magic or about gods with divine powers, and focused on less well-known stories. She included information on similar heroes, the ability in the story, sources of the powers, the origin of the story, teachings in it, the recommended age group, sources, variants, and comments.
#folklore #superheoes #comics #popculture
Drop by New York Comic Con and visit McFarland’s Adam Phillips and Kim Hadley.
Behold! Prince Adam of Eternia and a masked luchador Thundercat pose for a pre-fight picture in the McFarland booth at #NYCC14. By the power of Greyskull! Thunder, thunder, Thundercats, Ho! McWrestleMania 2014! Which will prevail? (If you are wondering, why yes, all of our He-Man action figures were also wrestlers.)
Congratulations to author Jason Fisher whose Tolkien and the Study of His Sources was awarded the Mythopoeic Society’s Mythopoeic Scholarship Award for Inklings Studies for 2014. Terrific work!
It was fall semester 1991 that I acquired two prized possessions: Pearl Jam’s Ten and the “gray King Arthur book.” Ever since the one-of-a-kind Dr. Dennis J. McKevlin, Jr., taught his Arthurian Legends class at Western Carolina University, I’ve treasured the gray book. We used Arthur, King of Britain: History, Chronicle, Romance & Criticism, with Texts in Modern English, from Gildas to Malory (edited by Richard L. Brengle, Prentice-Hall, 1964) as our sole textbook, though generously supplemented by notes and handouts from McKevlin. For the majority of us, it was our first time encountering persons and works such as Bede, Nennius, Gildas, Wace, Layamon, The Mabignogion, and the Historia Regum Britanniae. Now, William W. Kibler and R. Barton Palmer have brought us a very useful book for the classroom, Medieval Arthurian Epic and Romance: Eight New Translations. The just published book offers new translations from Latin, Middle English and Old French of texts that exemplify the most important traditions of Arthurian literature in the Middle Ages. On my bookshelf, this one is going to line up right beside the gray book! — Karl-Heinz Roseman, Vice President, Sales and Marketing
For more about Medieval Arthurian Epic and Romance, go to the book’s page in McFarland’s online catalog. For teaching academics who would like to examine a copy for possible use in their classroom, use our exam copy request form.
#tbt #kingarthur #books #wcu
The Masting of American Merchant Sail in the 1850s: An Illustrated Study by William L. Crothers
Baseball Explained by Phillip Mahony
The Cockatoos: A Complete Guide to the 21 Species by Edward John Mulawka
Medieval Arthurian Epic and Romance: Eight New Translations by William W. Kibler
The Glory of Arthur: The Legendary King in Epic Poems of Layamon, Spenser and Blake by Jeffrey John Dixon
Monstrous Bodies: Feminine Power in Young Adult Horror Fiction by June Pulliam
American Boarding School Fiction, 1928–1981: A Critical Study by Alexander H. Pitofsky
We’re thoroughly enjoying these long summer days but, we’re always looking ahead, too. (And, er, behind.) Check out this awesomely autumnal catalog cover from several years back. Beautiful. And that reminds us, here’s the new fall catalog. Enjoy, folks!
June 27-30, the American Library Association is gathering in Las Vegas for Annual. We’re still trying to get our book display set up in the exhibit hall, with some “help” from early browsers like Allan Greenburg of Diamond Comic Distributors (pictured). McFarland is in Booth #1423, and our friends at Diamond are in Booth #2015.
On April 1st, 1979, founder Robert McFarland Franklin departed Plainfield, New Jersey, heading south in a Volkswagen bug towing a U-Haul. With wife Cheryl behind the wheel, Robert began company operations on a yellow pad in his lap.
Thirty-five years ago, libraries provided almost the sole market (but a robust one!) for the heavily-researched books that McFarland made its specialty. Over the decades, the company won ever-growing numbers of devoted readers who appreciated the care McFarland and its authors lavished on our books. Our authors, a throng of thousands now, teach us something new every day.