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Our Holiday Sale Early Access Starts Now!

We get it: someone in your household wants to bring in a tree while another hasn’t put away the Halloween decorations yet. We suggest using this liminal time to get started with your holiday shopping (and reading). Many of our readers look forward to our traditional post–Thanksgiving holiday sale to fill their shelves, nightstands and gift bags. This year, instead of waiting around for Black Friday, we’re opening up early access to you, our loyal readers and followers, as a way of saying “thank you!” for celebrating with us all year round. From now through Cyber Monday, November 28, get a Santa–sized 40% off ALL titles with coupon code HOLIDAY22! Don’t delay, because when early access ends, the discount will drop to the standard 25%. Happy reading!

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Body, Mind and Spirit Sale

It’s early springtime in the mountains around McFarland’s campus, and we’re all waiting for the first explosion of color that the trees will soon bring. Because we just can’t contain our excitement for the upcoming warm-weather hikes, garden blooms and maybe an outdoor meditation session or two, we’re giving 30% off our entire BodyMind & Spirit catalog. Our catalog includes everything from books about spirituality, to our Health Topics series, a cannabis studies selection and our growing imprint, Toplight Books, devoted to all things personal development. Browse our catalog and use coupon code BMS30 at checkout through May 4th.!

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Women’s Studies Sale and New Catalog

Women made 2020 a banner year for diversity and inclusivity. In sports, representation on and off the field erupted with the leadership of Kim Ng, Sarah Fuller and Katie Sowers. Scientists Emmanuelle Charpentier and Jennifer A. Doudna jointly earned the Nobel Prize in Chemistry. And in politics, women like Cori Bush, Sarah McBride, Yvette Herrell and others were elected to ever-diversifying legislatures, while Kamala Harris ascended to the highest elected position a woman has yet to hold. To honor Women’s History Month and to nurture the path forward, we’re offering 20% off our catalog through March 31st with coupon code WOMEN20.

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Newly Published: A Family Disease

New on our bookshelf:

A Family Disease: A Memoir of Multigenerational Ataxia
Dana Lorene Creighton

Dana Creighton and her mother both were affected by the same inherited cerebellar degeneration, known as ataxia–a loss of control over body movements. Both were treated by a healthcare system that failed them in different ways. Yet their experiences were disparate.

Creighton eventually found the right tools to piece together meaning in her life; her mother resisted accepting her condition, in part because doctors repeatedly said nothing was wrong with her. Twenty-five years after her mother’s suicide, Creighton’s memoir finds striking similarities and differences in their lives and traces a lineage of family trauma.

Drawing on research in neuroplasticity, medical records, personal correspondence and genealogy, the author highlights the gap between the lived experience of a debilitating ailment and the impersonal aims of clinicians. She shows how the stories parents tell themselves about living with a genetic disorder influences how they communicate it to their children.

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Newly Published: Body Dysmorphic Disorder, Mine and Yours

New on our bookshelf:

Body Dysmorphic Disorder, Mine and Yours: A Personal and Clinical Perspective
Scott M. Granet

As many as 5–10 million Americans may suffer from body dysmorphic disorder (BDD) yet it remains under-recognized by both mental health professionals and the general public. Tormented by obsessive thoughts associated with physical appearance, and related compulsive behaviors, people with BDD believe their bodies are flawed or even deformed—imperfections typically not noticeable to others. High suicide attempt rates, the pursuit of cosmetic remedies and other factors complicate the clinical picture.

Although Scott Granet began showing symptoms of BDD at 19, more than two decades passed before he discovered that his obsessive fear of losing his hair was a sign of a serious psychiatric condition. Written from the perspective of therapist who has lived with and triumphed over BDD, Granet’s personal and clinical narrative guides the reader through the process of assessing and treating BDD.

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Newly Published: The Science of Spirit

New on our bookshelf:

The Science of Spirit: Parapsychology, Enlightenment and Evolution
Luis Portela

Throughout the 20th century and into the new millennium, humanity has made enormous advancements in science and technology. Spiritual enlightenment, however, has gone relatively neglected, as fascination with material progress tends to keep us focused on the physical world, giving less importance to universal values, to being, to spiritual life.

Parapsychological research has produced significant findings over the last few decades, and science has the obligation to continue exploring this area, seeking to contribute to the spiritual enlightenment of humanity. This book examines evidence of traditional psychic phenomena, promoting a more comprehensive understanding of them, and offering new perspective to see ourselves as particles of “universal energy,” interconnected with all others.

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Newly Published: Beyond Triathlon

New on our bookshelf:

Beyond Triathlon: A Dual Memoir of Masters Women Athletes
Celeste Callahan and Dottie Dorion with Jane E. Hunt

Female students today never knew a time without Title IX of the Education Amendments of 1972, which protects students from sex-based discrimination and exclusion in education programs or activities. It benefits all women, especially female athletes. This dual memoir recounts the lives of Celeste Callahan and Dottie Dorion, who were athletes before Title IX was passed. Callahan and Dorion were runners and triathletes who constantly battled gender norms and stereotypes. The memoirs of the two athletes’ oral and written accounts are stitched together to detail their journey through sport against societal standards and pressures.

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Newly Published: Lending a Hand, Seeing the World

New on our bookshelf:

Lending a Hand, Seeing the World: Memoir of an International Volunteer
Judith Love Schwab

Judith Love Schwab had many duties as an international volunteer, but some of the most memorable were following meerkats in the Kalahari Desert, collecting data on early gardens and buildings for archaeologists on Easter Island, helping care for underserved babies in Romania, teaching English in Poland, sifting for bones and shells in Portugal and working with severely disabled adults at an institution in Greece. While recounting these experiences, Schwab also examines the limitations imposed on her as a female growing up in the middle of the 20th century and the inhibitions she overcame to begin traveling in her fifties.

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Newly Published: The Trauma-Sensitive School

New on our bookshelf:

The Trauma-Sensitive School: Transforming Education to Heal Social and Emotional Wounds
Gerald W. Neal

This examination of child trauma focuses on how it impacts cognitive, emotional and social development, and offers perspectives and strategies for fostering trauma-sensitive school cultures. Strong evidence suggests the central problems that underlie many of the behavioral and emotional obstacles that adversely impact learning are rarely identified by educators. When these issues are properly understood and addressed, teachers, administrators and parents can more effectively serve students’ emotional and social needs, resulting in dramatic improvement in academic outcomes, attendance, teacher retention and parental involvement.

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Newly Published: The High Points of Sobriety

New on our bookshelf:

The High Points of Sobriety: A Comical Guide to Addiction Recovery
Tony Rubino

This book chronicles the author’s experience with sobriety and recovery, offering relief and hope to recovering substance abusers and their loved ones. With optimism and humor, the author explores an enduringly human struggle—living with a consciousness addicted to alteration.

While documenting the world of active addiction and his recovery from substance abuse, the author guides others on their own journey with sobriety. Chapters provide reminders and meditations to the newly recovering; lists of activities and life experiences to enjoy in sobriety; insights into a world seen through “clear” eyes; etiquette for the refined recoverer; behavioral observations and humorous anecdotes from addicts on the mend.

Wrapped in satire and wit, this honest and personally reflective guidebook will be recognizable and helpful to recovering addicts and to their friends and families.

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Nursing Sale

Over the course of the COVID-19 pandemic, health care workers have truly put their lives on the line in order to help save their patients. We are incredibly grateful for all health care workers and essential workers during this time. 2020 is also Florence Nightingale’s 200th birthday, making this year the “Year of the Nurse”; Nightingale was a statistician, social reformer, and the founder of modern nursing. In recognition of the Year of the Nurse, we are offering 20% off all nursing books through August 31, 2020, with coupon code NURSING20!

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Newly Published: Lucid Dreaming, Waking Life

New on our bookshelf:

Lucid Dreaming, Waking Life: Unlocking the Power of Your Sleep
Elliot Riley

Lucid dreaming, the skill of recognizing that you’re dreaming within a dream, has a vast potential to not only improve the content of your dreams but also to quell anxiety and improve confidence during your waking life. Leveraging both scientific research and two decades of personal experimentation, this book provides everything readers need to know in order to begin lucid dreaming for the first time and to improve the frequency, control, and clarity of existing lucid dream experiences. Personal anecdotes and dream journal entries from the author help clarify points of confusion and motivate readers. This book focuses heavily on the connections between lucid dreaming, mindfulness, and anxiety, and on the myriad benefits lucid dreaming can have while you are awake.

Whether you have never had a lucid dream before, or you want to improve the quality and frequency of your lucid dreams, the techniques provided here will make the process simple. With the skill of lucid dreaming, your dreams will become your own personal playground, laboratory, artist studio, or spiritual center. What you gain from such a journey is up to you.

 

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Newly Published: Senior Care and Services

New on our bookshelf:

Senior Care and Services: Essays and Case Studies on Practices, Innovations and Challenges
Edited by Joaquin Jay Gonzalez III, Roger L. Kemp and Willie Lee Britt

There are more senior citizens in the U.S. today than ever before. Public services for seniors are rapidly changing and expanding as this diverse population ages. This collection of essays describes key developments in services being provided in cities across the nation. Topics include seniors and the U.S. government; health and wellness; longevity; caregiving; housing and accommodations; Social Security and finance; immigrant, minority and LGBT issues, and life-long learning and technology.

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Body, Mind and Spirit Sale

This year has been an extraordinary time for looking inward, learning about wellness and focusing more and more on spirituality. Here at McFarland, we’ve published many resources that help individuals achieve their wellness goals—including our Health Topics series, a growing cannabis studies selection and a brand-new imprint, Toplight Booksdevoted to all things personal development. In the spirit of this season of growth, we’re offering 40% off all books on body, mind and spirit through May 4th—just use coupon code BMS40 at checkout. Browse our catalog on Body, Mind & Spirit here!

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Newly Published: Alzheimer’s Disease and Infectious Causes

New on our bookshelf:

Alzheimer’s Disease and Infectious Causes: The Theory and Evidence
Elaine A. Moore

With the recent discovery that amyloid beta protein, the cause of plaques in Alzheimer’s disease, is an antimicrobial peptide produced in response to infection, many researchers are focusing on the role infection plays in the development of Alzheimer’s disease. Brain studies have also identified a number of different viruses, bacteria, fungi, and protozoa in the postmortem brain specimens of Alzheimer’s patients.

Infection (particularly chronic, latent and persistent infections) causes an immune response that leads to inflammation and brain cell degeneration, which are characteristic features of Alzheimer’s disease. Sources of infection in Alzheimer’s disease vary from childhood infections to gut microbes that find their way into the brain as a result of aging, leaky gut syndrome, and increased permeability of the blood brain barrier. Studies and ongoing clinical trials show that treatment of viral and bacterial infections, as well as restoring a healthy balance to the gut microbiome, can reduce disease risk and improve symptoms in patients with Alzheimer’s disease. This book serves as an introduction to the human microbiome and the role that infection plays in the development of Alzheimer’s disease.

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Newly Published: The Spirit Transcendent

New on our bookshelf:

The Spirit Transcendent: Exploring the Extraordinary in Human Experience
Mark F. Yama

What are we to make of direct spiritual experience? Of accounts of going to heaven or meeting angels? Traditional science would call these hallucinations or delusions. Clinical psychologist Dr. Mark Yama argues the opposite. Through interviews with his patients, he shows that underneath the visions and experiences there is a unifying spiritual reality apart from the material world.

One of the stories recounted in this book is the experience of a woman who could see the future. In a spiritual transport, she was taken to heaven where truths were revealed to her that she later discovered were already written in Gnostic scripture. Another woman lived a life marked by a spiritual sensitivity that defied materialist explanation. After she passed away of cancer, she came to inhabit the consciousness of another of Dr. Yama’s patients in the form of a benign possession. These stories, and many others, argue for a deeper reality that places spirituality on an equal footing with the material world.

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New to Kindle, March 2020

The following titles are now available on Kindle:

A Century in Uniform: Military Women in American Films
African American Entertainers in Australia and New Zealand: A History, 1788–1941
Apocalypse TV: Essays on Society and Self at the End of the World
Apocalyptic Ecology in the Graphic Novel: Life and the Environment After Societal Collapse
Autogenic Training: A Mind-Body Approach to the Treatment of Chronic Pain Syndrome and Stress-Related Disorders, 3d ed.
Baseball in Europe: A Country by Country History, 2d ed.
Chasing the Bounty: The Voyages of the Pandora and Matavy
Colonels in Blue—Missouri and the Western States and Territories: A Civil War Biographical Dictionary
Electric Trucks: A History of Delivery Vehicles, Semis, Forklifts and Others
Ethics After Poststructuralism: A Critical Reader
Film History Through Trade Journal Art, 1916–1920
Final Battles of Patton’s Vanguard: The United States Army Fourth Armored Division, 1945–1946
George “Mooney” Gibson: Canadian Catcher for the Deadball Era Pirates
Girl of Steel: Essays on Television’s Supergirl and Fourth-Wave Feminism
Hollywood’s Hard-Luck Ladies: 23 Actresses Who Suffered Early Deaths, Accidents, Missteps, Illnesses and Tragedies
Italian Crime Fiction in the Era of the Anti-Mafia Movement
Japan’s Spy at Pearl Harbor: Memoir of an Imperial Navy Secret Agent
Joe Quigley, Alaska Pioneer: Beyond the Gold Rush
John Derek: Actor, Director, Photographer
Kenny Riley and Black Union Labor Power in the Port of Charleston
Managing Organizational Conflict
Nick McLean Behind the Camera: The Life and Works of a Hollywood Cinematographer
Parenting Through Pop Culture: Essays on Navigating Media with Children
Philip K. Dick: Essays of the Here and Now
Quaker Carpetbagger: J. Williams Thorne, Underground Railroad Host Turned North Carolina Politician
Rhode Island’s Civil War Dead: A Complete Roster
Rosalie Gardiner Jones and the Long March for Women’s Rights
Rosenblatt Stadium: Essays and Memories of Omaha’s Historic Ballpark, 1948–2012
Sacred and Mythological Animals: A Worldwide Taxonomy
Sailing Under John Paul Jones: The Memoir of Continental Navy Midshipman Nathaniel Fanning, 1778–1783
Section 27 and Freedman’s Village in Arlington National Cemetery: The African American History of America’s Most Hallowed Ground
Sicily on Screen: Essays on the Representation of the Island and Its Culture
Springsteen as Soundtrack: The Sound of the Boss in Film and Television
Taking Fire!: Memoir of an Aerial Scout in Vietnam
The 6th Michigan Volunteer Infantry in the Civil War: A History and Roster
The Civil War in the South Carolina Lowcountry: How a Confederate Artillery Battery and a Black Union Regiment Defined the War
The General Aviation Industry in America: A History, 2d ed.
The Man Who Made Babe Ruth: Brother Matthias of St. Mary’s School
The Showgirl Costume: An Illustrated History
The USS Swordfish: The World War II Patrols of the First American Submarine to Sink a Japanese Ship
The Women of City Point, Virginia, 1864–1865: Stories of Life and Work in the Union Occupation Headquarters
Themes in Latin American Cinema: A Critical Survey, 2d ed.
Understanding Nazi Ideology: The Genesis and Impact of a Political Faith
Virtual Tribe: Indigenous Identity in Social Media
Why the Axis Lost: An Analysis of Strategic Errors
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Beer, Wine and Spirits Sale

While many of our readers, authors and staff have an appreciation for the drinking of beer, practically as many also have a fondness for the culture of beer.  Drink and culture converge at McFarland, where we have a small but growing line of books that look at the social and historical impact of beer, wine and spirits.  Now through January 15, get 30% off of these books with coupon code BEER30.  Grab a book, grab your beverage of choice, and kick back and enjoy two of life’s great pastimes!  Furthermore, if you’re an author with an idea for a book about beer culture, tell us what you’ve got on tap at proposals@mcfarlandpub.com.

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Newly Published: Love in America

New on our bookshelf:

Love in America: A Cultural History of the Past Century
Lawrence R. Samuel

Widely considered the most complex of human emotions, romantic love both shapes and reflects core societal values, its expression offering a window into the cultural zeitgeist. In popular culture, romantic love has long been a mainstay of film, television and music. The gap between fictitious narratives of love and real-life ones is, however, usually wide—American’s expectations of romance and affection often transcend reality. Tracing the history of love in American culture, this book offers insight into both the national character and emotional nature.

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Newly Published: Acts of Forgiveness

New on our bookshelf:

Acts of Forgiveness: Faith Journeys of a Gay Priest
Ted Karpf

In 1980s America, coming out as gay as a father and husband was a significant journey for anyone to make. Coming out as gay as a priest guaranteed immersion into controversy, contradiction, and challenge. This book tells of the Reverend Canon Ted Karpf’s navigation of new social and romantic journeys, all within the context of his priestly vocation in the Episcopal Church.

Covering from 1968 to 2018, Karpf recounts his vivid memories, life-changing dreams and resonant reflections on living a life of faith in a socially and politically tumultuous period. His narratives are crafted as poetic meditations on enduring values and meaning, which can remind any reader that we are neither abandoned nor alone, and that forgiveness is a fulfilling way of living in a world of contradictions.

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Newly Published: Asian Fruits and Berries

New on our bookshelf:

Asian Fruits and Berries: Growing Them, Eating Them, Appreciating Their Lore
Kathleen Low

From loquat to breadfruit to persimmon, Asian fruits and berries offer a dizzying selection of tastes, techniques and associated lore. This guide provides descriptions, histories, growing techniques and additional information about Asia’s resplendent selection of fruits and berries, with a full color photograph accompanying each entry. Their rich history and cultural lore is presented in this practical guide to identifying, eating and growing the berries and fruits of the Asian continent.

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Toplight Books Sale

We’ve launched a new imprint! With a focus on the body, mind and spirit, Toplight Books offers well-researched works that cover the three core human dimensions in original and inspiring ways. Through November 1, get 20% off all Toplight titles with the coupon code TOPLIGHT20!

The Durable Runner: A Guide to Injury-Free Running

Communication Alternatives in Autism: Perspectives on Typing and Spelling Approaches for the Nonspeaking

Migrating for Medical Marijuana: Pioneers in a New Frontier of Treatment

Mountain Miles: A Memoir of Section Hiking the Southern Appalachian Trail

A Killer Appetite: Overcoming My Eating Disorder and the Thinking That Fed It

A Year in the Life of a “Dead” Woman: Living with Terminal Cancer

Acts of Forgiveness: Faith Journeys of a Gay Priest

Mountain Climber: A Memoir

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Newly Published: Chinese Gong Fu

New on our bookshelf:

Chinese Gong Fu: Toward a Body-Centered Understanding
R.F. Gonzalez

Gong fu, the indigenous martial art of China, was exported into American popular culture through numerous “kung fu” movies in the 20th century. Perhaps the most renowned of the martial arts in the U.S., gong fu remains often misunderstood, perhaps because of its esoteric practices that include aspects of Daoism, Confucianism, Buddhism and other syncretic elements.

Using the science of embodiment—the study of the interaction between body, mind, cognition, behavior and environment—this book explores the relationships among practitioner, praxis, spirituality, philosophy and the body in gong fu. Drawing on familiar routines, films, artifacts and art, the author connects the reader to ancient Chinese culture, philosophy, myth, shamanism and ritual.

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Newly Published: Dogs in Health Care

New on our bookshelf:

Dogs in Health Care: Pioneering Animal-Human Partnerships
Jill Lenk Schilp

Dogs have a storied history in health care, and the human-animal relationship has been used in the field for decades. Certain dogs have improved and advanced the field of health care in myriad ways. This book presents the stories of these pioneer dogs, from the mercy dogs of World War I, to the medicine-toting sled dogs Togo and Balto, to today’s therapy dogs. More than the dogs themselves, this book is about the human-animal relationship, and moments in history where that relationship propelled health care forward.

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Newly Published: A Year in the Life of a “Dead” Woman

New on our bookshelf:

A Year in the Life of a “Dead” Woman: Living with Terminal Cancer
Lynnette Porter

Perhaps I should have realized that cancer runs in my family. After all, three grandparents and my father and brother perished from this disease. Yet, when I received my colorectal cancer diagnosis, I was surprised. I never expected to be primarily identified as a cancer patient. Following a typical combination of chemotherapy, radiation, surgery, and more chemo, I was presumably cancer-free when my post-treatment scans looked clean. Nonetheless, within a year I received a terminal diagnosis; cancer had metastasized in my lungs. Thus began my year as a dead woman—a time of chaotic emotions, new priorities, and rapid-fire plans and changes. Expecting the unexpected became a theme in my life, but the things that turned out to be most shocking are social, familial, and even my expectations about what is realistic for a dead woman to be or do.

Preconceptions about a terminal cancer diagnosis frequently are based on popular culture depictions of cancer and dying, which can be misleading as a guide for knowing what to expect when you’re expecting to die. This memoir provides one woman’s often-irreverent, pop culture-illustrated guide to life that deconstructs some common preconceptions about living with a terminal diagnosis.

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Newly Published: A Killer Appetite

New on our bookshelf:

A Killer Appetite: Overcoming My Eating Disorder and the Thinking That Fed It
Holly Pennebaker

In the middle of a paralyzing panic attack, 34-year-old Holly Pennebaker made the call that would ultimately save her life. She realized that her eating disorder had consumed her life for the previous 15 years and made the decision to get help and enter a rigorous treatment program. Holly documented the program in real time, writing about it in an authentic, raw form.

This account chronicles the author’s experience with disordered eating, anxiety and other mental illness from the onset of her major panic attack through the weeks following her completion of the treatment program. By candidly recounting her own journey, Holly explores struggle, hope and self-acceptance.

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Newly Published: Migrating for Medical Marijuana

New on our bookshelf:

Migrating for Medical Marijuana: Pioneers in a New Frontier of Treatment
Tracy Ferrell

In the last six years, Colorado has seen a population boom reminiscent of the state’s first few years of settlement. But rather than staking mining claims or establishing homesteads, these new pioneers are on the frontier of an emerging science: marijuana as treatment for various debilitating conditions. This book contains personal accounts from doctors, researchers, and patients–self-proclaimed “refugees” seeking treatment unavailable elsewhere–who are at the forefront of medical marijuana practice. Their stories provide unique insights into a social, political and medical revolution.

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Migrating for Medical Marijuana Reviewed in Booklist

Migrating for Medical Marijuana: Pioneers in a New Frontier of Treatment, a forthcoming title in our new imprint, Toplight Books, is reviewed in the October issue of Booklist!

“Even ardent just-say-no proponents may reconsider their feelings toward medical marijuana after reading…makes a compelling argument for changing federal laws…helpful appendices…this is an informative, thought provoking, and worthy read.”—Booklist

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CONFERENCES: Upcoming MLA and PCA events

McFarland is exhibiting at a number of regional and national conferences in the coming months, and conferees are encouraged to take the opportunity to peruse our books and meet an editor.  Schedule an appointment by emailing us in advance (Layla Milholen, Gary Mitchem, or Dré Person), or stop by the McFarland booth in the exhibit room for a casual conversation with an editor.

Popular Culture Association in the South Sept 26-28, Wilmington, NC, Layla Milholen
Association for the Study of African American Life and History Oct 3-5, Charleston, SC, Dré Person
Midwest Popular Culture Association Oct 10-13 Cincinnati, OH, Layla Milholen
American Folklore Society Oct 16-19, Baltimore, MD, Gary Mitchem
South Central Modern Language Association Oct 24-26, Little Rock, AR, Gary Mitchem
Mid-Atlantic Popular Culture Association Nov 7-9, 2019, Pittsburgh, PA, Gary Mitchem
Film and History Nov 13-17, Madison, WI, Dré Person
National Women’s Studies Association Nov 14-17, San Francisco, CA, Layla Milholen
South Atlantic Modern Language Association Nov 15–17, Atlanta, GA, Gary Mitchem
American Philosophical Association Jan 8-11, Philadelphia, PA, Dré Person
Modern Language Association Jan 9-12, Seattle, WA, Gary Mitchem


Cinema & Media Studies


Comics & Graphic Narratives


Literature

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Book Reviewers, Request Your Advance Reader’s Copy

Book reviewers, request your advance reader’s copy now by emailing publicist Beth Cox.

The Durable Runner: A Guide to Injury-Free Running by Alison Heilig

Migrating for Medical Marijuana: Pioneers in a New Frontier of Treatment by Tracy Ferrell

Communication Alternatives in Autism: Perspectives on Typing and Spelling Approaches for the Nonspeaking by Edlyn Vallejo Peña

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McFarland 40th Anniversary Sale

We’re turning 40, and we’re celebrating with a special fortieth anniversary sale! Through June 30, get a 25% discount on ALL books when you use the code ANN2019. And if you’ll be in our area (Ashe County, North Carolina, in the beautiful Blue Ridge Mountains), we’d love to see you at our open house event on Friday, June 14. Thank you for supporting our first 40 years—we look forward to celebrating many more birthdays with you.

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McFarland Turns 40

On June 14, 2019, McFarland will celebrate its fortieth anniversary with an open house party. From noon to five, our campus at 960 Hwy 88 W, Jefferson, NC will be open to the public with finger food, conversation and tours available, and many of our authors will be in attendance. To stay up-t0-date with event information, follow our event page. Below is a brief company history, with personal thoughts, by founder and editor-in-chief Robert Franklin.

McFarland Publishers Now Forty Years Old
by Robert Franklin

McFarland’s history (founder, Robbie Franklin, me): My close friends Biff and Alicia Stickel were burned out special ed teachers in Connecticut, early 70’s.  What to do?  Back to the land!  They (and their little daughter Maranatha Shone Stickel) drove south till they loved the vibe and the scenery and wound up living on Peak Road from 1972 through part of 1978 (and birthing Micah Stickel).  Alicia played piano at the local Baptist church and they were cofounders of the Creston Co-op.  I visited them in ’72 (instantly fell for the land and people, the forefinger car salute, the almost drinkable river) and again every year after, and when wife Cheryl Roberts came into my life in 1975, we visited.  Soon I was bragging about Ashe County to everybody – “If your car breaks down, the very next person to come along will stop and ask if you need help.”  I hope a few readers can recognize the Stickels’ name (he goes by Richard now; they live in Toronto).  They are the reason McFarland was begun in Ashe County.  We present band of publishers, about fifty in number, owe them great honor.

I did not learn till after we moved here in 1979 that my Revolutionary War ancestor Lieutenant Robert McFarland, after whupping the king at Kings Mountain, lived up here in the 1790s.  He then went overmountain to become the first ever sheriff of Greene/Washington County, Tennessee.  (I was born in Memphis.)

McFarland & Company, Inc., Publishers is our official name.  Founded in April 1979 right here.  I had been the executive editor of a smallish scholarly publisher in New Jersey; my mentor/boss/friend Eric Moon (a charismatic Brit) knew before I did it was time for me to go off on “my own” (very misleading words!).  The local Ashe County newspaper was failing by 1978 and at first I thought, o.k., I’m an editor type, maybe I can start up a new one.  Between summer and Christmas the local fellow David Desautels decided the same thing and very successfully started The Jefferson Times.  We became friends and McFarland’s earliest two or three books (including a biography of Soviet leader Brezhnev) were typeset using off-hours time on that new newspaper’s equipment.  Katy Zell Taylor was our first fulltime employee (Ashe Central H.S. yearbook editor!) and did a lot of typesetting and correcting.  Dental Care in Society was our first published book, in 1980 (ask me some day).

After deciding up in New Jersey to stay with book (versus newspaper) publishing, I phoned the Jefferson Post Office in February 1979 to set up a box number mailing address – they said people had to apply in person.  Whew!  So I flew from Newark to Tri-Cities, Tennessee (what did I know?), rented a car, drove to Jefferson (hours!), filled out a form, got back in the car, drove back to Tri-Cities, and got back home not long before day was done.

A couple of months later, on April 1, 1979, Cheryl and I packed our former life stuff (including hundreds of books—heavy!) in a small U-Haul, attached it to our VW bug, and  began to drive south, the Stickels’ Ashe County on our minds.

My ninth-grade homeroom friend (Toledo, Ohio), Mike Strand, had helped with some financial and emotional support and we stopped at his place in Maryland overnight.  Armed with an Ashe return address, I had written several hundred letters (yes!) on a yellow pad on my knees in the front seat while Cheryl drove, and Mike arranged for a nearby university used-to-weird-hours thesis typist to type them all overnight; we mailed them April 2 and drove on.  We were headed to my parents’ (retired librarians) house in Charlottesville, with me again writing several hundred short letters on my lap. We had arranged for a similar heroic overnight typing fest (the two days: 905 letters to all the authors I had addresses for, saying my former employer will take good care of you, they’re wonderful publishers—But if by any chance they turn you down for something, give us a shot!).

The U-Haul was too much for the Bug and our left rear wheel came OFF 20 miles north of Charlottesville—but stayed in the wheel well (having nowhere else to go), behaving violently.  Definitely exciting (it was my stint at the wheel).  We lost two or three days; I split logs for my parents’ fireplace.

In Ashe County finally, we scooped up some reply mail from authors.  Already!  And we soon secured a sweet farmhouse in Dillard Holler (landlord Jesse Dillard; Mom-figure Clyde Dillard; horse-plus-himself quarter-acre-garden plower Jones Dillard).  The Dillard families taught us a great deal about what being “conservative” actually means.  (One day Jesse turned up with several hundred fence rails he stored near “our” (his) house; no immediate need, but “I got ’em for 25¢ each.”  They stayed stacked for years…)  The birth of our sons Charles (in ’81), Nicholas (’85) and William (’89) certainly emphasized the Dillards’ lessons.  (Jesse routinely tossed hay bales up into pickup trucks in his 80’s.  Lemme be him!)

McFarland itself started out next to the H & R Block office, near the florist, in Jefferson, a small space but enough for our first couple of years.  The Jefferson Post Office turned out, under our loyal friend Charles Caudill, to be one of our greatest early assets.  He was so supportive as McF struggled through ignorance of mass mailings, foreign registered packages (we learned together!), “library rate” book mailings, etc.  McFarland moved in 1981 or ’82 to the Mountain View shopping center between the towns and quickly expanded there.  In 1982 we lucked out by having Rhonda Herman agree to join the tiny staff, doing all the “business” stuff while I coddled authors, edited manuscripts and coached the typesetters.  High school senior Cynthia Campbell became a stalwart and sixteen year old Cherie Scott was a wow of a typesetter, along with Katy Taylor, on our new typesetting equipment.  Within three years we were producing 40 or so new books a year (in 2018 the total was nearly 400).

Meanwhile, the people of Ashe County all around us showed interest, great surprise (“A Publisher in Ashe County?” read one huge Jefferson Times headline), and affection.  Highly significant was Hal Colvard, repeatedly trusting us, at Northwestern bank, another wonderful early friend of McFar.  We warmly greeted each other on Saturday mornings at the post office for many years after he retired.

By 1984 we’d moved to our present location, which became five buildings on both sides of the road.  We’re technically inside Jefferson town limits.  We took Mackey McDonald’s trim brick ranch house, whacked walls left and right, pushed out here, there… Years later we added a second floor – my joke is, the main building now has more roof lines than an Italian hill village.

We are, or were, a library-oriented scholarly and reference book publisher.  (We’ve grown much more into a straight-to-people operation today but libraries are still a critical component of our efforts.)  Two of our earliest works were Library Display Ideas by my sister Linda Franklin and Free Magazines for Libraries, by Adeline Mercer Smith: they were terrific sales successes.  Another 1982 biggie was Anabolic Steroids and the Athlete by William M. Taylor, M.D.  We hit that topic just as it exploded nationwide.  One of the most memorable early works was Keep Watching the Skies! by Bill Warren (1982).  This huge book expertly, humorously covers in amazing depth every American science fiction movie of the 1950s and a lot of Hollywood Big Names spoke highly of it in print.  We were famous!  (Well, the author was…)

McFarland was an early strong supporter of the local arts scene.  (There are hundreds of paintings hanging in four of our buildings.)  Cheryl Roberts and I founded the publication ARTS/DATES for the Arts Council in 1980 or 1981, and for more than a decade paid all its expenses as it grew grander and ever more useful.  Loyal Jane Lonon (Arts Council head) wangled twice for us an N.C. Governor’s Business Award for the Arts and Humanities (go to Raleigh; shake hands; pose for photos; eat dinner).

I joined the strong, active Ashe County Little Theatre and played Dracula for them in 1981, sporting fangs crafted by the late Brett Summey, who became a good friend, now truly missed.  Jane Lonon and I wowed the crowd in The King and I and Tom Fowler and I rolled them in the aisles in Greater Tuna.  When I played Macbeth, the high school English teacher promised extra credit to student attendees.

McFarland’s output grew rapidly—by the 1990s we were producing hundreds of new titles each year and our staff had doubled, then tripled in size.  Margie Turnmire had arrived in the mid–’80s, a beautiful soul and a very smart lady:  director of finance and administration.  In 1995 the Ashe County Chamber of Commerce honored us with a Business of the Year award (I believe we were the third such) and in 1998 The Wall Street Journal ran a feature article on us, showing that we are a bit unusual in our range of offerings.  We have a commanding position in, for example, Vietnam combat memoirs, chess history, baseball (teams, eras, bios), automotive history and popular culture (film, TV, comics, literature…).  We’ve done many reference books (though with Wiki-Google etc. now such works are uneconomical to produce); a Library Journal book of the year was local John Stewart’s African States and Rulers in 1989.  Lots of Civil War, World War II, American/European/World history, literary criticism.  Authors from all over the world.  That part’s fun!  As I write this we have published 7,800 titles.

We had busted out of our onsite warehouse and used the old Ashe County Jail on Buffalo Road for several years in the 80s!  Ultimately we had to move our shipping operation into the building next to the Arts Council owned by Jim Reeves.  On its outer wall facing the Arts Center we had Jack Young do the town’s first mural (now painted over):  “Ashe County through the Ages.”  Finally, Mike Herman built us an entirely new warehouse across the road from our main building in about 1990.  Fourteen years later, then-vice-president Rhonda Herman (now president) moved the company onto firmer financial footing by arranging to install state-of-the-art printing equipment in that warehouse (we’d always used out-of-house printing firms).

Cheryl and I love Ashe County.  We love the people.  We love the trees, the river.  (We came in first in the Mixed Expert class canoe race four or five years ago!)  I even like the curves driving 23 miles to and fro our home to work (we live practically on the Tennessee line, up in the Flatwoods).  The finger salute still works and the tire zing helps me think through business challenges.  Our three boys, Charles, Nicky and William, also revere their place of birth.  McFarland has about 50 employees, all of whom are exceptionally talented.  When I got here to start the company, I truly had my pick of some of the best talent available anywhere, and I mean Anywhere.  Our typesetters know every Hungarian or Swedish accent mark there is!

The local merchants have become business partners.  Local artists have paintings hanging in our offices.  The restaurants are great for business lunches.  The weather—sublime (I learned to fell trees and the art of minimizing the lifting and stacking of logs our first year here); I like winter!  Mike Herman built our house and the numerous renovations of our current space—impossible to imagine a better job.  Stan Barker did some fabulous stone walls at our home.  I feel both cozy and exhilarated just getting up in the morning!  Ashe County, we’re for you!

McFarland is having an open house (snacks, drinks, tours) starting at noon on Friday, June 14th.  We want to show our thanks to a community that has nurtured us for 40 years.  Come one, come all!

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McFarland Expands with New Imprint, Toplight Books

JEFFERSON, North Carolina – May 10, 2019 – Scholarly publisher McFarland has announced the launch of Toplight Books, a new imprint with a focus on the body, mind and spirit.

“We hope to offer a wide array of books that explore these basic, essential components of being human that in the pace and pressure of modern life are too often relegated to the periphery of our consciousness,” said acquiring editor Natalie Foreman.

The first season of releases, planned for fall 2019, includes titles about migrating for medical marijuana, effective communication alternatives for the autistic, and a comprehensive guide to being an injury-free runner.  In Migrating for Medical Marijuana, University of Colorado professor Tracy Ferrell shares unique insights into a social, political and medical revolution, including personal accounts from doctors and patients.  Communication Alternatives in Autism chronicles the experiences of ten autistic self-advocates, covering effective but controversial communication methods.  In The Durable Runner, author Alison Heilig–an RRCA running coach, yoga teacher, corrective exercise specialist, and NASM personal trainer–maps out proven strategies for a lifetime of healthy and happy running.

“We’re excited about this eclectic debut of titles for Toplight Books. The neglect of our physical, mental and spiritual selves diminishes our capacity to respond to life and each other, to the great detriment of personal and planetary well-being, and we hope to counter the trend with well-researched books covering any or all of the three core human dimensions, in original and inspiring ways,” said Foreman.

Toplight’s interests include uplifting and positive books about psychology and mindfulness, religious studies and spirituality, and alternative health treatments.  Submissions from authors and literary agents are invited, and should be directed to Foreman’s attention at toplightbooks@mcfarlandpub.com.  Foreman welcomes proposals for books as wide ranging as reincarnation and the soul, yoga and meditation guides, nature’s relationship to well-being, explorations of neurodiversity, and scientific studies on the nature of qi.  For more information about the imprint, go to Toplight Books.

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Newly Published: The Muse Process

New on our bookshelf:

The Muse Process: Unleashing the Power of the Feminine for Success and Fulfillment
Barbara Cox

We are all instilled with principles, passed down through generations, that guide our feelings and behaviors. Women often feel immense pressure to live up to preconceived standards when taking on the roles of wife, partner or mother. The drive to meet expectations can lead to a sense of lost individuality and feelings of isolation and invisibility. This book serves as a guide through the “muse process,” which encourages women to explore their innate feminine power to reach their full potential and create a happier, healthier life.

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Newly Published: The Body, the Dance and the Text

New on our bookshelf:

The Body, the Dance and the Text: Essays on Performance and the Margins of History
Edited by Brynn Wein Shiovitz

This collection of new essays explores the many ways in which writing relates to corporeality and how the two work together to create, resist or mark the body of the “Other.” Contributors draw on varied backgrounds to examine different movement practices. They focus on movement as a meaning-making process, including the choreographic act of writing. The challenges faced by marginalized bodies are discussed, along with the ability of a body to question, contest and re-write historical narratives.

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Biographies and Memoirs Catalog and Sale

McFarland’s biographies and memoirs cover the fascinating life stories of both iconic personalities and quiet heroes.  On sale now, browse hundreds of titles from history, sports, movies, music, science & technology, literature, military history, transportation and more. When you order direct from our website using the coupon code BIOGRAPHY, print editions of all biographies, autobiographies and memoirs are 20% off now through February 15.

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Newly Published: The Paranormal Surrounds Us

New on our bookshelf:

The Paranormal Surrounds Us: Psychic Phenomena in Literature, Culture and Psychoanalysis
Richard Reichbart

Shakespeare, Tolstoy, Joyce, E.M. Forster and Ingmar Bergman all made the paranormal essential to their depiction of humanity. Freud recognized telepathy as an everyday phenomenon. Observations on parapsychological aspects of psychoanalysis also include the findings of the Mesmerists, Jung, Ferenczi and Eisenbud.

Many academicians attribute such psychic discoveries to “poetic license” rather than to accurate understanding of our parapsychological capacities. The author—a practicing psychoanalyst and parapsychologist, and a lawyer familiar with Navajo culture—argues for a fresh appraisal of psi phenomena and their integration into psychoanalytic theory and clinical work, literary studies and anthropology.

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Newly Published: The Complete Father

New on our bookshelf:

The Complete Father: Essential Concepts and Archetypes
Michael O. Weiner and Les Paul Gallo-Silver

Fatherhood is a foundational human endeavor steeped in the history of familial and societal development. Every father has within himself the makings of a “complete” parent in terms of his sense of fulfillment.

Are you the type of father that you truly want to be? Do you feel secure in your decision-making? Do you sense that you come across as too strict at times, or too lenient? Can you be playful and spontaneous when you want to be? Are you comfortable with having those difficult conversations?

Drawing on Carl Jung’s theories, this book discusses several father archetypes, presenting a positive view of fatherhood that emphasizes its manifestations and benefits in childrens’ lives rather than the difficulties and struggles of parenting.

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Newly Published: When Love Meets Dementia

New on our bookshelf:

When Love Meets Dementia: Frontotemporal Degeneration (FTD) and the Family
Ada Anbar

Frontotemporal Degeneration (FTD) is now recognized as one of the most common forms of dementia in individuals under age 65, second only to Alzheimer’s. Shedding light on a little known brain disease, this volume examines FTD from a few angles, beginning with the author’s insightful memoir of her husband’s struggle with FTD and its impact on their family. Detailed background information on the disease is provided along with discussion of related issues, and information on how to minimize the chances of becoming a victim.

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Newly Published: Legal Marijuana

New on our bookshelf:

Legal Marijuana: Perspectives on Public Benefits, Risks and Policy Approaches
Edited by Joaquin Jay Gonzalez III and Mickey P. McGee

The legalization of marijuana has spread rapidly throughout the United States, from just a handful of states ten years ago to now more than half, as well as the nation’s capital. In Canada, it is legal to use and distribute nationally. Thousands of cities and towns are following suit. Legalization seems to be a win-win—people who use cannabis for health and recreation are served, business is brisk, and many governments welcome the much-needed boost in tax revenue. But not everyone thinks so. The rapid pace of legalization has spurred debate among citizens, cities, states and the federal government. This collection of essays explains the benefits and concerns, the policies and actions, and the future of this controversial issue.

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Holiday 2018 Sale—Get 25% Off All Books!

The holidays are a special time at McFarland—in addition to publishing scholarship, many of us also participate in the tree harvest, as Ashe County produces more Christmas trees than any other county in the United States. If you live in the Southeast, you may have a little bit of McFarland in your living room right now! This season, please consider putting some McFarland under the tree for the readers in your life. To make your holiday shopping easier, we’re offering 25% off of ALL books through the end of the year! On our website, use coupon code HOLIDAY18, or call us at 800-253-2187. For inspiration, browse our new catalog of of gift ideas for readers. Happy holidays from your friends at McFarland!

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Four New Titles Reviewed in November Issue of Choice

Ultra-Large Aircraft, 1940–1970: The Development of Guppy and Expanded Fuselage Transports
“This work is an important contribution to the history of aviation and a fine treatment of these enormous, ungainly looking airplanes. A worthwhile read for all interested in transport aircraft and the history of aviation…recommended.”

Tiger Stadium: Essays and Memories of Detroit’s Historic Ballpark, 1912–2009
“The editors of this text do an excellent job…a richly informative and entertaining resource for sports history collection…recommended.”

Exploring Our Dreams: The Science and the Potential for Self-Discovery
“Written in an easy to read, conversational tone, this book is easily accessible to the general reader…recommended.”

Early Bicycles and the Quest for Speed: A History, 1868–1903, 2d ed.
“Highly detailed…richly illustrated…[illustrations] provide a fascinating view of the late 19th century.”

 

 

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Four Titles Reviewed in September Issue of Choice

Four new titles are reviewed in the September issue of Choice!

We Rise to Resist: Voices from a New Era in Women’s Political Action
“The volume serves not only as a springboard for classroom discussions but also as a unique documentary source for future generations. We Rise to Resist contextualizes third-wave feminism by highlighting the diversity of women’s experiences while offering a space for reflection and a call for political action…highly recommended.”

The Los Angeles Dodgers Encyclopedia
“Comprehensive…excellent…this is a well-conceived and concise compendium of all things related to this iconic baseball team and an invaluable reference for all libraries…highly recommended.”

Repeating and Multi-Fire Weapons: A History from the Zhuge Crossbow Through the AK-47
“Well illustrated with photographs and diagrams and including a glossary and brief bibliography, this is a thorough treatment the topic and useful for those interested in military history…recommended.”

World Epidemics: A Cultural Chronology of Disease from Prehistory to the Era of Zika, 2d ed.
“Engagingly written…this accessible volume is well suited for popular collections and public libraries…recommended.”

 

 

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Newly Published: The Image of Disability

New on our bookshelf today:

The Image of Disability: Essays on Media Representations
Edited by JL Schatz and Amber E. George

A mainstay of modern life, the global media gives out information about disabilities that is often inaccurate or negative and perpetuates oppressive stigmas and discrimination.

In response to representations that have been incomplete, misguided or unimaginative, this collection of new essays encourages scholars and allies to refashion media so as to disrupt the status quo and move toward more liberatory politics. Images in film, television and social media are assessed through the lenses of disabilities studies, media studies, cultural studies and intersectional studies involving critical race theory and gender.

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Newly Published: The Lives of Justine Johnstone

New on our bookshelf today:

The Lives of Justine Johnstone: Follies Star, Research Scientist, Social Activist
Kathleen Vestuto

As a Ziegfeld Follies girl and film actress, Justine Johnstone (1895–1982) was celebrated as “the most beautiful woman in the world.” Her career took an unexpected turn when she abruptly retired from acting at 31. For the remainder of her life, she dedicated herself to medical research and social activism. As a cutting-edge pathologist, she contributed to the pre-penicillin treatment of syphilis at Columbia University, participated in the development of early cancer treatments at Caltech, and assisted Los Angeles physicians in oncology research. As a divorced woman in the 1940s, she adopted and raised two children on her own. She later helped find work for blacklisted Hollywood screenwriters and became a prominent participant in social and political causes.

The first full-length biography of Johnstone chronicles her extraordinary success in two male-dominated fields—show business and medical science—and follows her remarkable journey into a fascinating and fulfilling life.

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Weekly Deal: Multiple Chemical Sensitivity

This week, get 20% off all books about chemical sensitivity with the coupon code MCS!

Central Sensitization and Sensitivity Syndromes: A Handbook for Coping

Chemical and Electrical Hypersensitivity: A Sufferer’s Memoir

Understanding Multiple Chemical Sensitivity: Causes, Effects, Personal Experiences and Resources

Chemical Sensitivity: A Guide to Coping with Hypersensitivity Syndrome, Sick Building Syndrome and Other Environmental Illnesses

Defining Multiple Chemical Sensitivity

Autoimmune Diseases and Their Environmental Triggers

Living with Multiple Chemical Sensitivity: Narratives of Coping

Environmentally Induced Illnesses: Ethics, Risk Assessment and Human Rights

Chemical Injury and the Courts: A Litigation Guide for Clients and Their Attorneys

Sauna Detoxification Therapy: A Guide for the Chemically Sensitive

 

 

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Newly Published: In Bed with Strangers

New from our Exposit imprint:

In Bed with Strangers: Swinging My Way to Self-Discovery
Casey Donatello

The term “swinging” calls to mind a bygone era of 1970s sexual liberation—images of shag carpet, hot tubs and married couples swapping motel keys. The Internet age has made swinging widely accessible and discreet to a broad range of participants, married or single, and of any sexual orientation.

Some people pursue the excitement of spontaneous, noncommittal sex with strangers, while others seek a certain intimate connection they find unattainable by conventional dating or romantic relationships.

Casey Donatello’s frank memoir describes her transition from inexperienced 20-something through the ups and downs of her introduction to swinging as a couple with her boyfriend to her maturation as a single female swinger—known in the lifestyle as a “unicorn”—in her 30s. Her explicit account goes beyond the physical acts to explore the psychology and life lessons of self-discovery through sex.

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Newly Published: Writing and the Body in Motion

New on our bookshelf today:

Writing and the Body in Motion: Awakening Voice through Somatic Practice
Cheryl Pallant

Based upon the author’s lifetime practices as a dancer, poet and teacher, this innovative approach to developing body awareness focuses on achieving self-discovery and well-being through movement, mindfulness and writing. Written from a holistic (rather than dualistic) view of the mind-body problem, discussion and exercises draw on dance, psychology, neuroscience and meditation to guide personal exploration and creative expression.

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Newly Published: Exploring Our Dreams

New on our bookshelf today:

Exploring Our Dreams: The Science and the Potential for Self-Discovery
Paul R. Robbins

What do psychology and neuroscience tell us about our dreams? Dream researcher and practicing psychotherapist Paul R. Robbins presents the science in a non-technical Q&A format. Covering the history of dream interpretation—from ancient Assyrian dream books to the theories of Carl Jung—he describes his own successful approach to dream studies: exploring the real-life incidents brought to mind by dreams and probing their meaning to the individual in an objective way.

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Weekly Deal: Cannabis Studies

This week, get 20% off books about cannabis studies with the coupon code CBD!

Cannabis Extracts in Medicine: The Promise of Benefits in Seizure Disorders, Cancer and Other Conditions

Cannabis in Medical Practice: A Legal, Historical and Pharmacological Overview of the Therapeutic Use of Marijuana

My Most-Wanted Marijuana Mom: Growing Up in a Smuggling Family

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Ashe County: Where McFarland Resides

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Authors, customers, friends, and fans: if you’ve ever wondered what McF’s mountain town is like, have a look at this neat response about our area from a recent vacationer.  (A special nod, too, to our Boondocks friends who regularly support us in a number of ways.)  We love where we live!

 

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McFarland Celebrates 35 Years

mainofficeOn April 1st, 1979, founder Robert McFarland Franklin departed Plainfield, New Jersey, heading south in a Volkswagen bug towing a U-Haul.  With wife Cheryl behind the wheel, Robert began company operations on a yellow pad in his lap.

Thirty-five years ago, libraries provided almost the sole market (but a robust one!) for the heavily-researched books that McFarland made its specialty.  Over the decades, the company won ever-growing numbers of devoted readers who appreciated the care McFarland and its authors lavished on our books.  Our authors, a throng of thousands now, teach us something new every day.

We’re having an open house Friday, June 20, from noon until 5:00.  Join us for tours, conversation, punch, finger food, art and books.


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Celebrate 2014 with the best possible gift: books!

Our holiday sale ends today, Dec. 31st, so don’t delay!   Best wishes to all from your McFarland friends…happy reading!  Enjoy 20% off your order through today.  On the McFarland website, use coupon code HOLIDAY in the cart as you are checking out. Or, call toll-free 800-253-2187 (Mon-Fri 8:00am to 4:30pm Eastern Time). http://www.mcfarlandbooks.com/2013/11/holiday-sale/

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Author and Sociologist Robert Bartholomew on Mass Hysteria in Schools

   

     

 

 

 

 

 

 

 

The Atlantic Monthly magazine ran a major article about recent outbreaks of mass hysteria in two United States schools apparently spread by Facebook.  McFarland author and sociologist Robert Bartholomew, who lends his expertise to the article, “is is not surprised by the outbreak in the slightest.”  Go here for the full article.

Books authored and coauthored by Robert Bartholomew:

Mass Hysteria in Schools: A Worldwide History Since 1566

The Martians Have Landed! A History of Media-Driven Panics and Hoaxes

Little Green Men, Meowing Nuns and Head-Hunting Panics: A Study of Mass Psychogenic Illness and Social Delusion