Posted on

Book Reviewers, Request Your Advance Reader’s Copy

Book reviewers, request your advance reader’s copy now by emailing publicist Beth Cox.

The Durable Runner: A Guide to Injury-Free Running by Alison Heilig

Migrating for Medical Marijuana: Pioneers in a New Frontier of Treatment by Tracy Ferrell

Communication Alternatives in Autism: Perspectives on Typing and Spelling Approaches for the Nonspeaking by Edlyn Vallejo Peña

Posted on

Newly Published: Autogenic Training

New on our bookshelf:

Autogenic Training: A Mind-Body Approach to the Treatment of Chronic Pain Syndrome and Stress-Related Disorders, 3d ed.
Micah R. Sadigh

Using repeated sets of exercises meant to relax and desensitize the mind, autogenic training equips patients to deal with chronic conditions such as anxiety disorders, recurring pain and stress. Patients learn how to gain control over their symptoms and improve coping to reduce suffering. This expanded edition presents practitioners with a concise exploration of autogenic technique and its clinical use for patients, especially in treating those suffering from chronic pain syndrome and disrupted sleep.

Posted on

Newly Published: A U.S. Army Medical Base in World War I France

New on our bookshelf:

A U.S. Army Medical Base in World War I France: Life and Care at Bazoilles Hospital Center, 1918–1919
Peter Wever

Nothing in the small village of Bazoilles-sur-Meuse in the northeast of France bears witness today to the 13,000–bed Bazoilles Hospital Center located there during World War I. Yet in 1918–1919 more than 63,000 American soldiers received treatment there—three out of every 100 U.S. servicemen and women who served in Europe.

This richly illustrated history describes daily life and medical care at Bazoilles, providing a vivid picture of the conditions for both patients and personnel, along with stories of those who worked there, and those who were treated or died there.

Posted on

Newly Published: He Cheated, She Cheated, We Cheated

New on our bookshelf:

He Cheated, She Cheated, We Cheated: Women Speak About Infidelity
Ebony A. Utley

Infidelity raises questions: Why do women stay with a cheater? Why do women cheat? Why do women become “the Other Woman”? How do past experiences with infidelity impact future relationships?

Drawing on interviews with U.S. women of various ages, racial backgrounds, educational attainments, and sexual orientations, this insightful study examines their personal experiences of being cheated on, cheating, being the Other Woman, or some combination of the three. Always engaging and equal parts uplifting and dispiriting, their narratives range from all-too-familiar stories to unconventional perspectives on love, life, and interpersonal communication.

Posted on

Newly Published: Plants Go to War

New on our bookshelf:

Plants Go to War: A Botanical History of World War II
Judith Sumner

As the first botanical history of World War II, Plants Go to War examines military history from the perspective of plant science. From victory gardens to drugs, timber, rubber, and fibers, plants supplied materials with key roles in victory. Vegetables provided the wartime diet both in North America and Europe, where vitamin-rich carrots, cabbages, and potatoes nourished millions. Chicle and cacao provided the chewing gum and chocolate bars in military rations. In England and Germany, herbs replaced pharmaceutical drugs; feverbark was in demand to treat malaria, and penicillin culture used a growth medium made from corn. Rubber was needed for gas masks and barrage balloons, while cotton and hemp provided clothing, canvas, and rope. Timber was used to manufacture Mosquito bombers, and wood gasification and coal replaced petroleum in European vehicles. Lebensraum, the Nazi desire for agricultural land, drove Germans eastward; troops weaponized conifers with shell bursts that caused splintering. Ironically, the Nazis condemned non-native plants, but adopted useful Asian soybeans and Mediterranean herbs. Jungle warfare and camouflage required botanical knowledge, and survival manuals detailed edible plants on Pacific islands. Botanical gardens relocated valuable specimens to safe areas, and while remote locations provided opportunities for field botany, Trees surviving in Hiroshima and Nagasaki live as a symbol of rebirth after vast destruction.

Posted on

Newly Published: Playing on an Uneven Field

New on our bookshelf:

Playing on an Uneven Field: Essays on Exclusion and Inclusion in Sports
Edited by Yuya Kiuchi

We expect sports to be fair and equal—everyone who tries out has a chance to play and everyone who plays hard has a chance to win. But is that really true? In reality, female athletes are paid far less than their male counterparts. Youth sports often cost too much for many families to participate in. African American athletes continue to face discrimination both on and off the field. Adaptive sports are considered to be only for those with disabilities.

But there are signs of progress as sports organizations try to promote equality and fairness. This study explores the intricacies of inclusion and exclusion in sports.

Posted on

McFarland 40th Anniversary Sale

We’re turning 40, and we’re celebrating with a special fortieth anniversary sale! Through June 30, get a 25% discount on ALL books when you use the code ANN2019. And if you’ll be in our area (Ashe County, North Carolina, in the beautiful Blue Ridge Mountains), we’d love to see you at our open house event on Friday, June 14. Thank you for supporting our first 40 years—we look forward to celebrating many more birthdays with you.

Posted on

Newly Published: Vietnam Veterans Unbroken

New on our bookshelf:

Vietnam Veterans Unbroken: Conversations on Trauma and Resiliency
Jacqueline Murray Loring

For 50 years, civilians have avoided hearing about the controversial experiences of Vietnam veterans, many of whom suffer through post-traumatic stress alone. Through interviews conducted with 17 soldiers, this book shares the stories of those who have been silenced. These men and women tell us about life before and after the war. They candidly share stories of 40–plus years lived on the “edge of the knife” and many wonder what their lives would be like if they had come home to praise and parades. They offer their tragedies and successes to newer veterans as choices to be made or rejected.

Posted on

McFarland Turns 40

On June 14, 2019, McFarland will celebrate its fortieth anniversary with an open house party. From noon to five, our campus at 960 Hwy 88 W, Jefferson, NC will be open to the public with finger food, conversation and tours available, and many of our authors will be in attendance. To stay up-t0-date with event information, follow our event page. Below is a brief company history, with personal thoughts, by founder and editor-in-chief Robert Franklin.

McFarland Publishers Now Forty Years Old
by Robert Franklin

McFarland’s history (founder, Robbie Franklin, me): My close friends Biff and Alicia Stickel were burned out special ed teachers in Connecticut, early 70’s.  What to do?  Back to the land!  They (and their little daughter Maranatha Shone Stickel) drove south till they loved the vibe and the scenery and wound up living on Peak Road from 1972 through part of 1978 (and birthing Micah Stickel).  Alicia played piano at the local Baptist church and they were cofounders of the Creston Co-op.  I visited them in ’72 (instantly fell for the land and people, the forefinger car salute, the almost drinkable river) and again every year after, and when wife Cheryl Roberts came into my life in 1975, we visited.  Soon I was bragging about Ashe County to everybody – “If your car breaks down, the very next person to come along will stop and ask if you need help.”  I hope a few readers can recognize the Stickels’ name (he goes by Richard now; they live in Toronto).  They are the reason McFarland was begun in Ashe County.  We present band of publishers, about fifty in number, owe them great honor.

I did not learn till after we moved here in 1979 that my Revolutionary War ancestor Lieutenant Robert McFarland, after whupping the king at Kings Mountain, lived up here in the 1790s.  He then went overmountain to become the first ever sheriff of Greene/Washington County, Tennessee.  (I was born in Memphis.)

McFarland & Company, Inc., Publishers is our official name.  Founded in April 1979 right here.  I had been the executive editor of a smallish scholarly publisher in New Jersey; my mentor/boss/friend Eric Moon (a charismatic Brit) knew before I did it was time for me to go off on “my own” (very misleading words!).  The local Ashe County newspaper was failing by 1978 and at first I thought, o.k., I’m an editor type, maybe I can start up a new one.  Between summer and Christmas the local fellow David Desautels decided the same thing and very successfully started The Jefferson Times.  We became friends and McFarland’s earliest two or three books (including a biography of Soviet leader Brezhnev) were typeset using off-hours time on that new newspaper’s equipment.  Katy Zell Taylor was our first fulltime employee (Ashe Central H.S. yearbook editor!) and did a lot of typesetting and correcting.  Dental Care in Society was our first published book, in 1980 (ask me some day).

After deciding up in New Jersey to stay with book (versus newspaper) publishing, I phoned the Jefferson Post Office in February 1979 to set up a box number mailing address – they said people had to apply in person.  Whew!  So I flew from Newark to Tri-Cities, Tennessee (what did I know?), rented a car, drove to Jefferson (hours!), filled out a form, got back in the car, drove back to Tri-Cities, and got back home not long before day was done.

A couple of months later, on April 1, 1979, Cheryl and I packed our former life stuff (including hundreds of books—heavy!) in a small U-Haul, attached it to our VW bug, and  began to drive south, the Stickels’ Ashe County on our minds.

My ninth-grade homeroom friend (Toledo, Ohio), Mike Strand, had helped with some financial and emotional support and we stopped at his place in Maryland overnight.  Armed with an Ashe return address, I had written several hundred letters (yes!) on a yellow pad on my knees in the front seat while Cheryl drove, and Mike arranged for a nearby university used-to-weird-hours thesis typist to type them all overnight; we mailed them April 2 and drove on.  We were headed to my parents’ (retired librarians) house in Charlottesville, with me again writing several hundred short letters on my lap. We had arranged for a similar heroic overnight typing fest (the two days: 905 letters to all the authors I had addresses for, saying my former employer will take good care of you, they’re wonderful publishers—But if by any chance they turn you down for something, give us a shot!).

The U-Haul was too much for the Bug and our left rear wheel came OFF 20 miles north of Charlottesville—but stayed in the wheel well (having nowhere else to go), behaving violently.  Definitely exciting (it was my stint at the wheel).  We lost two or three days; I split logs for my parents’ fireplace.

In Ashe County finally, we scooped up some reply mail from authors.  Already!  And we soon secured a sweet farmhouse in Dillard Holler (landlord Jesse Dillard; Mom-figure Clyde Dillard; horse-plus-himself quarter-acre-garden plower Jones Dillard).  The Dillard families taught us a great deal about what being “conservative” actually means.  (One day Jesse turned up with several hundred fence rails he stored near “our” (his) house; no immediate need, but “I got ’em for 25¢ each.”  They stayed stacked for years…)  The birth of our sons Charles (in ’81), Nicholas (’85) and William (’89) certainly emphasized the Dillards’ lessons.  (Jesse routinely tossed hay bales up into pickup trucks in his 80’s.  Lemme be him!)

McFarland itself started out next to the H & R Block office, near the florist, in Jefferson, a small space but enough for our first couple of years.  The Jefferson Post Office turned out, under our loyal friend Charles Caudill, to be one of our greatest early assets.  He was so supportive as McF struggled through ignorance of mass mailings, foreign registered packages (we learned together!), “library rate” book mailings, etc.  McFarland moved in 1981 or ’82 to the Mountain View shopping center between the towns and quickly expanded there.  In 1982 we lucked out by having Rhonda Herman agree to join the tiny staff, doing all the “business” stuff while I coddled authors, edited manuscripts and coached the typesetters.  High school senior Cynthia Campbell became a stalwart and sixteen year old Cherie Scott was a wow of a typesetter, along with Katy Taylor, on our new typesetting equipment.  Within three years we were producing 40 or so new books a year (in 2018 the total was nearly 400).

Meanwhile, the people of Ashe County all around us showed interest, great surprise (“A Publisher in Ashe County?” read one huge Jefferson Times headline), and affection.  Highly significant was Hal Colvard, repeatedly trusting us, at Northwestern bank, another wonderful early friend of McFar.  We warmly greeted each other on Saturday mornings at the post office for many years after he retired.

By 1984 we’d moved to our present location, which became five buildings on both sides of the road.  We’re technically inside Jefferson town limits.  We took Mackey McDonald’s trim brick ranch house, whacked walls left and right, pushed out here, there… Years later we added a second floor – my joke is, the main building now has more roof lines than an Italian hill village.

We are, or were, a library-oriented scholarly and reference book publisher.  (We’ve grown much more into a straight-to-people operation today but libraries are still a critical component of our efforts.)  Two of our earliest works were Library Display Ideas by my sister Linda Franklin and Free Magazines for Libraries, by Adeline Mercer Smith: they were terrific sales successes.  Another 1982 biggie was Anabolic Steroids and the Athlete by William M. Taylor, M.D.  We hit that topic just as it exploded nationwide.  One of the most memorable early works was Keep Watching the Skies! by Bill Warren (1982).  This huge book expertly, humorously covers in amazing depth every American science fiction movie of the 1950s and a lot of Hollywood Big Names spoke highly of it in print.  We were famous!  (Well, the author was…)

McFarland was an early strong supporter of the local arts scene.  (There are hundreds of paintings hanging in four of our buildings.)  Cheryl Roberts and I founded the publication ARTS/DATES for the Arts Council in 1980 or 1981, and for more than a decade paid all its expenses as it grew grander and ever more useful.  Loyal Jane Lonon (Arts Council head) wangled twice for us an N.C. Governor’s Business Award for the Arts and Humanities (go to Raleigh; shake hands; pose for photos; eat dinner).

I joined the strong, active Ashe County Little Theatre and played Dracula for them in 1981, sporting fangs crafted by the late Brett Summey, who became a good friend, now truly missed.  Jane Lonon and I wowed the crowd in The King and I and Tom Fowler and I rolled them in the aisles in Greater Tuna.  When I played Macbeth, the high school English teacher promised extra credit to student attendees.

McFarland’s output grew rapidly—by the 1990s we were producing hundreds of new titles each year and our staff had doubled, then tripled in size.  Margie Turnmire had arrived in the mid–’80s, a beautiful soul and a very smart lady:  director of finance and administration.  In 1995 the Ashe County Chamber of Commerce honored us with a Business of the Year award (I believe we were the third such) and in 1998 The Wall Street Journal ran a feature article on us, showing that we are a bit unusual in our range of offerings.  We have a commanding position in, for example, Vietnam combat memoirs, chess history, baseball (teams, eras, bios), automotive history and popular culture (film, TV, comics, literature…).  We’ve done many reference books (though with Wiki-Google etc. now such works are uneconomical to produce); a Library Journal book of the year was local John Stewart’s African States and Rulers in 1989.  Lots of Civil War, World War II, American/European/World history, literary criticism.  Authors from all over the world.  That part’s fun!  As I write this we have published 7,800 titles.

We had busted out of our onsite warehouse and used the old Ashe County Jail on Buffalo Road for several years in the 80s!  Ultimately we had to move our shipping operation into the building next to the Arts Council owned by Jim Reeves.  On its outer wall facing the Arts Center we had Jack Young do the town’s first mural (now painted over):  “Ashe County through the Ages.”  Finally, Mike Herman built us an entirely new warehouse across the road from our main building in about 1990.  Fourteen years later, then-vice-president Rhonda Herman (now president) moved the company onto firmer financial footing by arranging to install state-of-the-art printing equipment in that warehouse (we’d always used out-of-house printing firms).

Cheryl and I love Ashe County.  We love the people.  We love the trees, the river.  (We came in first in the Mixed Expert class canoe race four or five years ago!)  I even like the curves driving 23 miles to and fro our home to work (we live practically on the Tennessee line, up in the Flatwoods).  The finger salute still works and the tire zing helps me think through business challenges.  Our three boys, Charles, Nicky and William, also revere their place of birth.  McFarland has about 50 employees, all of whom are exceptionally talented.  When I got here to start the company, I truly had my pick of some of the best talent available anywhere, and I mean Anywhere.  Our typesetters know every Hungarian or Swedish accent mark there is!

The local merchants have become business partners.  Local artists have paintings hanging in our offices.  The restaurants are great for business lunches.  The weather—sublime (I learned to fell trees and the art of minimizing the lifting and stacking of logs our first year here); I like winter!  Mike Herman built our house and the numerous renovations of our current space—impossible to imagine a better job.  Stan Barker did some fabulous stone walls at our home.  I feel both cozy and exhilarated just getting up in the morning!  Ashe County, we’re for you!

McFarland is having an open house (snacks, drinks, tours) starting at noon on Friday, June 14th.  We want to show our thanks to a community that has nurtured us for 40 years.  Come one, come all!

Posted on

Newly Published: The Star Gate Archives

New on our bookshelf:

The Star Gate Archives: Reports of the United States Government Sponsored Psi Program, 1972–1995. Volume 4: Operational Remote Viewing: Memorandums and Reports
Compiled and Edited by Edwin C. May and Sonali Bhatt Marwaha

During the Cold War, the U.S. government began testing paranormal claims under laboratory conditions in hopes of realizing intelligence applications for psychic phenomena. Thus began the project known as Star Gate––the largest in the history of parapsychological research, it received more than $20 million in funding and continued into the mid–1990s. This project archive includes all available documents generated by research contractor SRI International, and those provided by government officials.

Volume 4 focuses on selections from a vast body of U.S. Government documents that present a multifaceted view of its support of Star Gate. These materials show that the project was briefed to the President, Vice President, agency directors and Secretaries of the Armed Services, and other senior officials. The fact that the program ran for so many years, and that there were many returning end users, is offered as evidence of the utility of psi, and hence of its very existence.

Posted on

Newly Published: Parenting in the Zombie Apocalypse

New on our bookshelf:

Parenting in the Zombie Apocalypse: The Psychology of Raising Children in a Time of Horror
Steven J. Kirsh

Parenting is difficult under the best of circumstances—but extremely daunting when humanity faces cataclysmic annihilation. When the dead rise, hardship, violence and the ever-present threat of flesh-eating zombies will adversely affect parents and children alike.

Depending on their age, children will have little chance of surviving a single encounter with the undead, let alone the unending peril of the Zombie Apocalypse. The key to their survival—and thus the survival of the species—will be the caregiving they receive.

Drawing on psychological theory and real-world research on developmental status, grief, trauma, mental illness, and child-rearing in stressful environments, this book critically examines factors influencing parenting, and the likely outcomes of different caregiving techniques in the hypothetical landscape of the living dead.

Posted on

Newly Published: Fat Talk

New on our bookshelf:

Fat Talk: A Feminist Perspective
Denise Martz

Women have unintentionally become their own worst enemies through their engagement in “fat talk”—critical dialogue about one’s own physical appearance, and “body snarking” or criticism towards other women’s bodies. Not only does this harsh judgment pervade our psyches and societies, it also contributes to the glass ceiling in a variety of professions, including politics representing feminist activism. This book reviews and analyzes the origins and effects of fat talk and body snarking, and provides potential solutions that include evidence-based personal therapies and community interventions.

Posted on

McFarland Expands with New Imprint, Toplight Books

JEFFERSON, North Carolina – May 10, 2019 – Scholarly publisher McFarland has announced the launch of Toplight Books, a new imprint with a focus on the body, mind and spirit.

“We hope to offer a wide array of books that explore these basic, essential components of being human that in the pace and pressure of modern life are too often relegated to the periphery of our consciousness,” said acquiring editor Natalie Foreman.

The first season of releases, planned for fall 2019, includes titles about migrating for medical marijuana, effective communication alternatives for the autistic, and a comprehensive guide to being an injury-free runner.  In Migrating for Medical Marijuana, University of Colorado professor Tracy Ferrell shares unique insights into a social, political and medical revolution, including personal accounts from doctors and patients.  Communication Alternatives in Autism chronicles the experiences of ten autistic self-advocates, covering effective but controversial communication methods.  In The Durable Runner, author Alison Heilig–an RRCA running coach, yoga teacher, corrective exercise specialist, and NASM personal trainer–maps out proven strategies for a lifetime of healthy and happy running.

“We’re excited about this eclectic debut of titles for Toplight Books. The neglect of our physical, mental and spiritual selves diminishes our capacity to respond to life and each other, to the great detriment of personal and planetary well-being, and we hope to counter the trend with well-researched books covering any or all of the three core human dimensions, in original and inspiring ways,” said Foreman.

Toplight’s interests include uplifting and positive books about psychology and mindfulness, religious studies and spirituality, and alternative health treatments.  Submissions from authors and literary agents are invited, and should be directed to Foreman’s attention at [email protected].  Foreman welcomes proposals for books as wide ranging as reincarnation and the soul, yoga and meditation guides, nature’s relationship to well-being, explorations of neurodiversity, and scientific studies on the nature of qi.  For more information about the imprint, go to Toplight Books.

Posted on

Newly Published: Diagnosing Churchill

New on our bookshelf:

Diagnosing Churchill: Bipolar or “Prey to Nerves”?
Wilfred Attenborough

The posthumous diagnosis of Winston Churchill as manic-depressive has been drawn entirely from biographical information, which, though significant to understanding his life and mind, has often been misused or misunderstood. This book investigates how such materials have been interpreted (and misinterpreted) in relation to Churchill’s mental health, taking a particularly close look at his association with nerves or “neurasthenia.” Included are appendices on Churchill’s remedies for worry and mental overstrain and an investigation of his mental state after losing the 1945 general election.

Posted on

Newly Published: The Star Gate Archives

New on our bookshelf:

The Star Gate Archives: Reports of the United States Government Sponsored Psi Program, 1972–1995. Volume 3: Psychokinesis
Compiled and Edited by Edwin C. May and Sonali Bhatt Marwaha

Star Gate is the largest funded program in the history of psi research receiving about $19.933 million in funding from 1972 to 1995. Researchers from SRI International, and later at Science Applications International Corporation, in association with various U.S. intelligence agencies participated in this program.

Using the remote viewing method, research focused on understanding the applicability and nature of psi in general but mostly upon informational psi. Volume 1: Remote Viewing (1972–1984) and Volume 2: Remote Viewing (1985–1995) include all aspects of RV including laboratory trials and several operational results. Volume 3: Psychokinesis focuses on laboratory investigations. Volume 4: Operational Remote Viewing: Government Memorandums and Reports includes an analysis of the applied remote viewing program and a selection of documents that provide a narrative on the behind the scenes activities of Star Gate.

In a total of 504 separate missions from 1972 to 1995, remote viewing produced actionable intelligence prompting 89 percent of the customers to return with additional missions. The Star Gate data indicate that informational psi is a valid phenomenon. These data have led to the development of a physics and neuroscience based testable model for the underlying mechanism, which considers informational psi as a normal, albeit atypical, phenomenon.

The Star Gate data found insufficient evidence to support the causal psi (psychokinesis) hypothesis.

Posted on

Newly Published: The Psychology of Moviegoing

New on our bookshelf:

The Psychology of Moviegoing: Choosing, Viewing and Being Influenced by Films
Ashton D. Trice and Hunter W. Greer

How do we choose what movies to go see? How do we process the sounds and images of those films? How do they influence our behaviors, attitudes and beliefs after we leave the theater? Using psychology theory, this book answers these questions while considering the effects of relatively permanent personality variables, our changeable moods and the people we are with in such scenarios. It also points out areas of the study in which further work is necessary and where new concepts, such as awe and aesthetic pleasure, may further understanding.

Posted on

Newly Published: Professionalizing Medicine

New on our bookshelf:

Professionalizing Medicine: James Reeves and the Choices That Shaped American Health Care
John M. Harris Jr.

This biography of James Edmund Reeves, whose legislative accomplishments cemented American physicians’ control of the medical marketplace, illuminates landmarks of American health care: the troubled introduction of clinical epidemiology and development of botanic medicine and homeopathy, the Civil War’s stimulation of sanitary science and hospital medicine, the rise of government involvement, the revolution in laboratory medicine, and the explosive growth of phony cures. It recounts the human side of medicine as well, including the management of untreatable diseases and the complex politics of medical practice and professional organizing. Reeves’ life provides a reminder that while politics, economics, and science drive the societal trajectory of modern health care, moral decisions often determine its path.

Posted on

Newly Published: Healing Waters

New on our bookshelf:

Healing Waters: A History of Victorian Spas
Jeremy Agnew

Modern spas are wellness resorts that offer beauty treatments, massages and complementary therapies. Victorian spas were sanitariums, providing “water cure” treatments supplemented by massage, vibration, electricity and radioactivity.

Rooted in the palliative health reforms of the early 19th century, spas of the Victorian Age grew out of the hydrotherapy institutions of the 1840s—an alternative to the horrors of bleeding and purging. The regimen focused on diet, rest, cessation of alcohol and foods that upset the stomach, stress reduction and plenty of water. The treatments, though sometimes of a dubious nature, formed the transition from the primitive methods of “heroic medicine” to the era of scientifically based practices.

Posted on

Newly Published: The Culture and Art of Death in 19th Century America

New on our bookshelf:

The Culture and Art of Death in 19th Century America
D. Tulla Lightfoot

Nineteenth-century Victorian-era mourning rituals—long and elaborate public funerals, the wearing of lavishly somber mourning clothes, and families posing for portraits with deceased loved ones—are often depicted as bizarre or scary. But behind many such customs were rational or spiritual meanings.
This book offers an in-depth explanation at how death affected American society and the creative ways in which people responded to it. The author discusses such topics as mediums as performance artists and postmortem painters and photographers, and draws a connection between death and the emergence of three-dimensional media.

Posted on

Newly Published: The Confederate Yellow Fever Conspiracy

New on our bookshelf:

The Confederate Yellow Fever Conspiracy: The Germ Warfare Plot of Luke Pryor Blackburn, 1864–1865
H. Leon Greene

Defeat was looming for the South—as the Civil War continued, paths to possible victory were fast disappearing. Dr. Luke Pryor Blackburn, a Confederate physician and expert in infectious diseases, had an idea that might turn the tide: he would risk his own life and career to bring a yellow fever epidemic to the North. To carry out his mission, he would need some accomplices. Tracing the plans and movements of the conspirators, this thoroughly researched history describes in detail the yellow fever plot of 1864–1865.

Posted on

Newly Published: The Muse Process

New on our bookshelf:

The Muse Process: Unleashing the Power of the Feminine for Success and Fulfillment
Barbara Cox

We are all instilled with principles, passed down through generations, that guide our feelings and behaviors. Women often feel immense pressure to live up to preconceived standards when taking on the roles of wife, partner or mother. The drive to meet expectations can lead to a sense of lost individuality and feelings of isolation and invisibility. This book serves as a guide through the “muse process,” which encourages women to explore their innate feminine power to reach their full potential and create a happier, healthier life.

Posted on

Newly Published: The Body, the Dance and the Text

New on our bookshelf:

The Body, the Dance and the Text: Essays on Performance and the Margins of History
Edited by Brynn Wein Shiovitz

This collection of new essays explores the many ways in which writing relates to corporeality and how the two work together to create, resist or mark the body of the “Other.” Contributors draw on varied backgrounds to examine different movement practices. They focus on movement as a meaning-making process, including the choreographic act of writing. The challenges faced by marginalized bodies are discussed, along with the ability of a body to question, contest and re-write historical narratives.

Posted on

Biographies and Memoirs Catalog and Sale

McFarland’s biographies and memoirs cover the fascinating life stories of both iconic personalities and quiet heroes.  On sale now, browse hundreds of titles from history, sports, movies, music, science & technology, literature, military history, transportation and more. When you order direct from our website using the coupon code BIOGRAPHY, print editions of all biographies, autobiographies and memoirs are 20% off now through February 15.

Posted on

Newly Published: The Paranormal Surrounds Us

New on our bookshelf:

The Paranormal Surrounds Us: Psychic Phenomena in Literature, Culture and Psychoanalysis
Richard Reichbart

Shakespeare, Tolstoy, Joyce, E.M. Forster and Ingmar Bergman all made the paranormal essential to their depiction of humanity. Freud recognized telepathy as an everyday phenomenon. Observations on parapsychological aspects of psychoanalysis also include the findings of the Mesmerists, Jung, Ferenczi and Eisenbud.

Many academicians attribute such psychic discoveries to “poetic license” rather than to accurate understanding of our parapsychological capacities. The author—a practicing psychoanalyst and parapsychologist, and a lawyer familiar with Navajo culture—argues for a fresh appraisal of psi phenomena and their integration into psychoanalytic theory and clinical work, literary studies and anthropology.

Posted on

Newly Published: The Complete Father

New on our bookshelf:

The Complete Father: Essential Concepts and Archetypes
Michael O. Weiner and Les Paul Gallo-Silver

Fatherhood is a foundational human endeavor steeped in the history of familial and societal development. Every father has within himself the makings of a “complete” parent in terms of his sense of fulfillment.

Are you the type of father that you truly want to be? Do you feel secure in your decision-making? Do you sense that you come across as too strict at times, or too lenient? Can you be playful and spontaneous when you want to be? Are you comfortable with having those difficult conversations?

Drawing on Carl Jung’s theories, this book discusses several father archetypes, presenting a positive view of fatherhood that emphasizes its manifestations and benefits in childrens’ lives rather than the difficulties and struggles of parenting.

Posted on

Newly Published: When Love Meets Dementia

New on our bookshelf:

When Love Meets Dementia: Frontotemporal Degeneration (FTD) and the Family
Ada Anbar

Frontotemporal Degeneration (FTD) is now recognized as one of the most common forms of dementia in individuals under age 65, second only to Alzheimer’s. Shedding light on a little known brain disease, this volume examines FTD from a few angles, beginning with the author’s insightful memoir of her husband’s struggle with FTD and its impact on their family. Detailed background information on the disease is provided along with discussion of related issues, and information on how to minimize the chances of becoming a victim.

Posted on

Newly Published: Legal Marijuana

New on our bookshelf:

Legal Marijuana: Perspectives on Public Benefits, Risks and Policy Approaches
Edited by Joaquin Jay Gonzalez III and Mickey P. McGee

The legalization of marijuana has spread rapidly throughout the United States, from just a handful of states ten years ago to now more than half, as well as the nation’s capital. In Canada, it is legal to use and distribute nationally. Thousands of cities and towns are following suit. Legalization seems to be a win-win—people who use cannabis for health and recreation are served, business is brisk, and many governments welcome the much-needed boost in tax revenue. But not everyone thinks so. The rapid pace of legalization has spurred debate among citizens, cities, states and the federal government. This collection of essays explains the benefits and concerns, the policies and actions, and the future of this controversial issue.

Posted on

Holiday 2018 Sale—Get 25% Off All Books!

The holidays are a special time at McFarland—in addition to publishing scholarship, many of us also participate in the tree harvest, as Ashe County produces more Christmas trees than any other county in the United States. If you live in the Southeast, you may have a little bit of McFarland in your living room right now! This season, please consider putting some McFarland under the tree for the readers in your life. To make your holiday shopping easier, we’re offering 25% off of ALL books through the end of the year! On our website, use coupon code HOLIDAY18, or call us at 800-253-2187. For inspiration, browse our new catalog of of gift ideas for readers. Happy holidays from your friends at McFarland!

Posted on

Four New Titles Reviewed in November Issue of Choice

Ultra-Large Aircraft, 1940–1970: The Development of Guppy and Expanded Fuselage Transports
“This work is an important contribution to the history of aviation and a fine treatment of these enormous, ungainly looking airplanes. A worthwhile read for all interested in transport aircraft and the history of aviation…recommended.”

Tiger Stadium: Essays and Memories of Detroit’s Historic Ballpark, 1912–2009
“The editors of this text do an excellent job…a richly informative and entertaining resource for sports history collection…recommended.”

Exploring Our Dreams: The Science and the Potential for Self-Discovery
“Written in an easy to read, conversational tone, this book is easily accessible to the general reader…recommended.”

Early Bicycles and the Quest for Speed: A History, 1868–1903, 2d ed.
“Highly detailed…richly illustrated…[illustrations] provide a fascinating view of the late 19th century.”

 

 

Posted on

Newly Published: The Star Gate Archives (Vol. 2)

New on our bookshelf today:

The Star Gate Archives: Reports of the United States Government Sponsored Psi Program, 1972–1995. Volume 2: Remote Viewing, 1985–1995
Compiled and Edited by Edwin C. May and Sonali Bhatt Marwaha

During the Cold War, the U.S. government began testing paranormal claims under laboratory conditions in hopes of realizing intelligence applications for psychic phenomena. Thus began the project known as Star Gate. The largest in the history of parapsychological research, it received more than $20 million in funding and continued into the mid–1990s. This project archive includes all available documents generated by research contractor SRI International and those provided by government officials.

Remote viewing (RV) is an atypical ability that allows some individuals to gain information blocked from the usual senses by shielding, distance or time. During the final decade of Star Gate, the emphasis shifted to a support role of a government in-house psychic spying unit at Ft. Meade, MD, and to engage a number of full-time scientists to investigate the physical and biological properties of RV, which proved successful. Results included how to identify the RV-gifted, what constitutes an RV target, some correlations with parts of the nervous system, and an indication of a potential 6th sense. This volume includes numerous examples as well as operational simulations.

Posted on

Newly Published: A Surgeon with Stilwell

New on our bookshelf today:

A Surgeon with Stilwell: Dr. John H. Grindlay and Combat Medicine in the China-Burma-India Theater of World War II
Alan K. Lathrop

United States Army surgeon John H. Grindlay served in the China-Burma-India Theater of World War II in 1941–1944. Drawing on his unpublished war diary and letters, this book sheds new light on the conduct of battlefield medicine in the tropics and provides a new perspective on such personalities as General Joseph W. Stilwell, the famed “Burma Surgeon” Dr. Gordon S. Seagrave, and Chiang Kai-shek. Stilwell’s famous 1942 “walkout” retreat from Burma to India is covered, along with the 1943 Allied return to Burma to push the Japanese from the Ledo Road connecting northeast India to southwestern China.

Posted on

Newly Published: Shapers of American Childhood

New on our bookshelf today:

Shapers of American Childhood: Essays on Visionaries from L. Frank Baum to Dr. Spock to J.K. Rowling
Edited by Kathy Merlock Jackson and Mark I. West

The experience of growing up in the U.S. is shaped by many forces. Relationships with parents and teachers are deeply personal and definitive. Social and economic contexts are broader and harder to quantify.

Key individuals in public life have also had a marked impact on American childhood. These 18 new essays examine the influence of pivotal figures in the culture of 20th and 21st century childhood and child-rearing, from Benjamin Spock and Walt Disney to Ruth Handler, Barbie’s inventor, and Ernest Thompson Seton, founder of the Boy Scouts of America.

Posted on

Newly Published: The International Medical Relief Corps in Wartime China, 1937–1945

New on our bookshelf today:

The International Medical Relief Corps in Wartime China, 1937–1945
Robert Mamlok, M.D.

Both before and during World War II, the Nazis restricted the rights of Jewish and communist doctors. Some fought back, first by fighting against Fascism in the Spanish Civil War and then by helping the Chinese in their struggle against Japan. There were, however, two rival factions in China. One favored Chiang Kai-shek (the nationalists) and the other, the communists—and 27 foreign medical personnel were caught between them. Amidst poverty, war and corruption, living conditions were poor and traveling was hazardous.

This book follows members of the Chinese Red Cross Medical Relief Corps through the war as they became enemy aliens and pursued their work despite the perils. These doctors had a keen sense of public health needs and contributed to the recognition and management of infectious diseases and nutritional disorders, all the while denouncing corruption, inhumanity and inequality.

Posted on

Newly Published: The Echo of Odin

New on our bookshelf today:

The Echo of Odin: Norse Mythology and Human Consciousness
Edward W.L. Smith

The pagan mythology of the Vikings offers a rich metaphor for consciousness. This book presents the cosmography of Norse mythology as a landscape of human inner life. Each of the nine worlds of this cosmography is viewed as a symbol of a distinct type of consciousness that is emblematic of a particular perspective or way of relating to others.

Individual gods and goddesses are considered nuanced personifications of their worlds. The philosophy of pagan mythology is explored by comparing and contrasting the Sayings of Odin from the Norse Edda with the Christian Ten Commandments.

Posted on

New in Softcover: Encyclopedia of Abortion in the United States, 2d ed.

Now available in softcover:

Encyclopedia of Abortion in the United States, 2d ed.
Louis J. Palmer, Jr. and Xueyan Z. Palmer

This now revised and updated encyclopedia comprehensively covers abortion from the founding of the nation through 2007. Since the publication of the first edition, the Supreme Court has issued a number of important opinions on abortion, such as the approval of a federal ban on partial-birth abortion in Gonzales v. Carhart. Along with new entries on these events and other topics, the second edition is also enhanced by more than 40 photographs and more than 300 charts and graphs. The roles of the Supreme Court and other judicial and legislative bodies are covered in great detail. Entries focus on the “voting” position taken by every Supreme Court justice who has ever participated in an abortion decision; provide the actual abortion laws of each state; and summarize individual statutes to help nonspecialist readers understand the laws. Many entries focus on the social, religious, or moral arguments surrounding abortion and identify and describe the leading pro-life and pro-choice abortion organizations. There are entries summarizing the major lawful or unlawful activities that have occurred in support or protest of abortion. Medical issues related to abortion are fully covered: modern contraceptive devices, different methods of abortion, the gestational development of the human fetus, embryonic cloning, assisted reproductive technology, surrogacy, and embryonic/fetal stem cell research.

 

Posted on

Four Titles Reviewed in September Issue of Choice

Four new titles are reviewed in the September issue of Choice!

We Rise to Resist: Voices from a New Era in Women’s Political Action
“The volume serves not only as a springboard for classroom discussions but also as a unique documentary source for future generations. We Rise to Resist contextualizes third-wave feminism by highlighting the diversity of women’s experiences while offering a space for reflection and a call for political action…highly recommended.”

The Los Angeles Dodgers Encyclopedia
“Comprehensive…excellent…this is a well-conceived and concise compendium of all things related to this iconic baseball team and an invaluable reference for all libraries…highly recommended.”

Repeating and Multi-Fire Weapons: A History from the Zhuge Crossbow Through the AK-47
“Well illustrated with photographs and diagrams and including a glossary and brief bibliography, this is a thorough treatment the topic and useful for those interested in military history…recommended.”

World Epidemics: A Cultural Chronology of Disease from Prehistory to the Era of Zika, 2d ed.
“Engagingly written…this accessible volume is well suited for popular collections and public libraries…recommended.”

 

 

Posted on

Newly Published: The Image of Disability

New on our bookshelf today:

The Image of Disability: Essays on Media Representations
Edited by JL Schatz and Amber E. George

A mainstay of modern life, the global media gives out information about disabilities that is often inaccurate or negative and perpetuates oppressive stigmas and discrimination.

In response to representations that have been incomplete, misguided or unimaginative, this collection of new essays encourages scholars and allies to refashion media so as to disrupt the status quo and move toward more liberatory politics. Images in film, television and social media are assessed through the lenses of disabilities studies, media studies, cultural studies and intersectional studies involving critical race theory and gender.

Posted on

Newly Published: The Lives of Justine Johnstone

New on our bookshelf today:

The Lives of Justine Johnstone: Follies Star, Research Scientist, Social Activist
Kathleen Vestuto

As a Ziegfeld Follies girl and film actress, Justine Johnstone (1895–1982) was celebrated as “the most beautiful woman in the world.” Her career took an unexpected turn when she abruptly retired from acting at 31. For the remainder of her life, she dedicated herself to medical research and social activism. As a cutting-edge pathologist, she contributed to the pre-penicillin treatment of syphilis at Columbia University, participated in the development of early cancer treatments at Caltech, and assisted Los Angeles physicians in oncology research. As a divorced woman in the 1940s, she adopted and raised two children on her own. She later helped find work for blacklisted Hollywood screenwriters and became a prominent participant in social and political causes.

The first full-length biography of Johnstone chronicles her extraordinary success in two male-dominated fields—show business and medical science—and follows her remarkable journey into a fascinating and fulfilling life.

Posted on

Weekly Deal: Multiple Chemical Sensitivity

This week, get 20% off all books about chemical sensitivity with the coupon code MCS!

Central Sensitization and Sensitivity Syndromes: A Handbook for Coping

Chemical and Electrical Hypersensitivity: A Sufferer’s Memoir

Understanding Multiple Chemical Sensitivity: Causes, Effects, Personal Experiences and Resources

Chemical Sensitivity: A Guide to Coping with Hypersensitivity Syndrome, Sick Building Syndrome and Other Environmental Illnesses

Defining Multiple Chemical Sensitivity

Autoimmune Diseases and Their Environmental Triggers

Living with Multiple Chemical Sensitivity: Narratives of Coping

Environmentally Induced Illnesses: Ethics, Risk Assessment and Human Rights

Chemical Injury and the Courts: A Litigation Guide for Clients and Their Attorneys

Sauna Detoxification Therapy: A Guide for the Chemically Sensitive

 

 

Posted on

Newly Published: In Bed with Strangers

New from our Exposit imprint:

In Bed with Strangers: Swinging My Way to Self-Discovery
Casey Donatello

The term “swinging” calls to mind a bygone era of 1970s sexual liberation—images of shag carpet, hot tubs and married couples swapping motel keys. The Internet age has made swinging widely accessible and discreet to a broad range of participants, married or single, and of any sexual orientation.

Some people pursue the excitement of spontaneous, noncommittal sex with strangers, while others seek a certain intimate connection they find unattainable by conventional dating or romantic relationships.

Casey Donatello’s frank memoir describes her transition from inexperienced 20-something through the ups and downs of her introduction to swinging as a couple with her boyfriend to her maturation as a single female swinger—known in the lifestyle as a “unicorn”—in her 30s. Her explicit account goes beyond the physical acts to explore the psychology and life lessons of self-discovery through sex.

Posted on

Newly Published: Writing and the Body in Motion

New on our bookshelf today:

Writing and the Body in Motion: Awakening Voice through Somatic Practice
Cheryl Pallant

Based upon the author’s lifetime practices as a dancer, poet and teacher, this innovative approach to developing body awareness focuses on achieving self-discovery and well-being through movement, mindfulness and writing. Written from a holistic (rather than dualistic) view of the mind-body problem, discussion and exercises draw on dance, psychology, neuroscience and meditation to guide personal exploration and creative expression.

Posted on

Newly Published: Exploring Our Dreams

New on our bookshelf today:

Exploring Our Dreams: The Science and the Potential for Self-Discovery
Paul R. Robbins

What do psychology and neuroscience tell us about our dreams? Dream researcher and practicing psychotherapist Paul R. Robbins presents the science in a non-technical Q&A format. Covering the history of dream interpretation—from ancient Assyrian dream books to the theories of Carl Jung—he describes his own successful approach to dream studies: exploring the real-life incidents brought to mind by dreams and probing their meaning to the individual in an objective way.

Posted on

Weekly Deal: Cannabis Studies

This week, get 20% off books about cannabis studies with the coupon code CBD!

Cannabis Extracts in Medicine: The Promise of Benefits in Seizure Disorders, Cancer and Other Conditions

Cannabis in Medical Practice: A Legal, Historical and Pharmacological Overview of the Therapeutic Use of Marijuana

My Most-Wanted Marijuana Mom: Growing Up in a Smuggling Family

Posted on

Newly Published: Folk Religion of the Pennsylvania Dutch

New on our bookshelf today:

Folk Religion of the Pennsylvania Dutch: Witchcraft, Faith Healing and Related Practices
Richard L.T. Orth

For almost three centuries, the “Pennsylvania Dutch”—descended from German immigrants—have practiced white magic, known in their dialect as Braucherei (from the German “brauchen,” to use) or Powwowing. The tradition was brought by immigrants from the Rhineland and Switzerland in the 17th and 18th centuries, when they settled in Pennsylvania and in other areas of what is now the eastern United States and Canada.

Practitioners draw on folklore and tradition dating to the turn of the 19th century, when healers like Mountain Mary—canonized as a saint for her powers—arrived in the New World.

The author, a member of the Pennsylvania Dutch community, describes in detail the practices, culture and history of faith healers and witches.

Posted on

Newly Published: Sex and the Scientist

New on our bookshelf today:

Sex and the Scientist: The Indecent Life of Benjamin Thompson, Count Rumford (1753–1814)
Jane Merrill

One of the preeminent natural philosophers of the Enlightenment, Benjamin Thompson started out
as a farm boy with a practical turn of mind. His inventions include the Rumford fireplace, insulated clothing, the thermos, convection ovens, double boilers, double-paned glass and an improved sloop. He was knighted by King George III and became a Count of the Holy Roman Emperor.
Thompson’s popularity with women eclipsed his achievements, though. He was married twice and had affairs with many other prominent women, including the wife of Boston printer Isaiah Thomas and that of a doctor who would crew the first balloon to cross the English Channel. He even fathered a child by the court mistress of the Prince Elector and had affairs with several other German noblewomen. Drawing on Thompson’s correspondence and diaries, this book examines his friendships and romantic relationships.

Posted on

Newly Published: The Star Gate Archives

New on our bookshelf today:

The Star Gate Archives: Reports of the United States Government Sponsored Psi Program, 1972–1995. Volume 1: Remote Viewing, 1972–1984
Compiled and Edited by Edwin C. May and Sonali Bhatt Marwaha

During the Cold War, the U.S. government began testing paranormal claims under laboratory conditions in hopes of realizing intelligence applications for psychic phenomena. Thus began the project known as Star Gate. The largest in the history of parapsychological research, it received more than $20 million in funding and continued into the mid–1990s. This project archive includes all available documents generated by research contractor SRI International and those provided by government officials.

Remote viewing (RV) is an atypical ability that allows some individuals to gain information blocked from the usual senses by shielding, distance or time. Early work benefited from a few “stars” of RV who were successful at convincing investigators of its existence and its potential as a means of gathering intelligence. Research focused on determining the parameters of RV, who may have the ability, how to collect and analyze data and the best way to use RV in intelligence operations. Volume 1 Remote Viewing (1972–1984) and Volume 2 Remote Viewing (1985–1995) include laboratory trials and several operational results.

Posted on Leave a comment

Newly Published: Extraordinary Dreams

Extraordinary DreamsNew on our bookshelf today:

Extraordinary Dreams: Visions, Announcements and Premonitions Across Time and Place
Kimberly R. Mascaro

Some see dreams as communications with another reality and others see them as insignificant random phenomena. Dreams range from the mundane of day-to-day events to the extraordinary, including visions, lucid dreaming, out of body experiences, interactions with the deceased, precognition, sleep paralysis and vivid hallucinations during transitions between sleep and wakefulness. Drawing on individuals’ reports, this book explores the phenomena and the significance of extraordinary dreams.

Posted on

Newly Published: Scientifical Americans

Scientifical AmericansNew on our bookshelf today:

Scientifical Americans: The Culture of Amateur Paranormal Researchers
Sharon A. Hill

In the 21st century, reality television and the Internet have fed public interest in ghosts, UFOs, cryptozoology and other unusual phenomena. By 2010, roughly 2000 amateur research and investigation groups formed in the U.S.—ghost hunters, Bigfoot chasers and UFO researchers, using an array of (supposedly) scientific equipment and methods to prove the existence of the paranormal.

American culture’s honorific regard for science, coupled with the public’s unfamiliarity with scientific methods, created a niche for self-styled paranormal experts to achieve national renown without scientific training or credentials. The author provides a comprehensive examination of the ideas, missions and methods promoted by these passionate amateurs.

Posted on

Newly Published: Central Sensitization and Sensitivity Syndromes

Central Sensitization and Sensitivity SyndromesNew on our bookshelf today:

Central Sensitization and Sensitivity Syndromes: A Handbook for Coping
Amy Titani
Foreword by Ric Arseneau, M.D.

Millions of people experience symptoms of central sensitization (CS) and central sensitivity syndromes (CSS) such as chronic fatigue syndrome, fibromyalgia and multiple chemical sensitivities. Yet many lack diagnoses, education and resources. Without proper support, some patients may become withdrawn, suffering needlessly and possibly developing mental illness.

Covering the syndromes within the context of central sensitization (CS), this book provides candid personal experience, strategies for symptom management, and suggested methods for coping and long-term healing, with easy-to-understand science.

Posted on

Newly Published: Living with HIV

New on our bookshelf today:

Living with HIV: A Patient’s Guide, 2d ed.
Mark Cichocki, RN

In its updated and expanded second edition, this helpful guide offers a wealth of information for people living with HIV and for people caring for HIV–positive loved ones. All aspects of HIV/AIDS are discussed, including opportunistic and associated infections, dental care, exercise and nutrition, substance use and abuse and emotional treatment. New information will help the newly diagnosed adjust to their illness and long-term survivors to improve their quality of life. Up-to-date discussion of the latest medications covers the growing practice of using HIV drugs as preventatives. Essential Internet resources are provided that help patients live a longer, healthier life.

Posted on

Women's Studies

 

 

 

 

 

 

 

 

 

 

Playing for Equality: Oral Histories of Women Leaders in the Early Years of Title IX
Diane LeBlanc and Allys Swanson

Mammography and Early Breast Cancer Detection: How Screening Saves Lives
Alan B. Hollingsworth, M.D.

The Beyoncé Effect: Essays on Sexuality, Race and Feminism
Edited by Adrienne Trier-Bieniek

Click here to browse McFarland’s complete line of women’s studies titles. 

Posted on

Newly Published: The Gland Illusion

New on our bookshelf today:

The Gland Illusion: Early Attempts at Rejuvenation through Male Hormone Therapy
John B. Nanninga, M.D.

Testosterone and estrogen treatments are common today, but in the late 19th and early 20th centuries the discovery of sex gland secretions led both physicians and the public to believe they had found the secret to bodily rejuvenation. This led to bizarre human experimentation involving injections of glandular fluid, ingestion of glandular tissues and the transplanting of testes and ovaries. Stranger still, the treatments supposedly worked, with both men and women reporting enhanced vitality. Only later would the truth about these placebo-induced results be brought to light. This book explores the early history and practices of “organotherapy” and how it provided important scientific insights despite its pseudoscientific nature.

Posted on

Newly Published: Yellow Fever

New on our bookshelf today:

Yellow Fever: A Worldwide History
S.L. Kotar and J.E. Gessler

The terror of yellow fever conjures images of mass infection of soldiers during the Spanish-American War and horrific death tolls among workers on the Panama Canal. Medical science has never found a cure and the disease continues to present a threat to the modern world, both as a mosquito-borne epidemic and as a potential biological weapon. Drawing on firsthand accounts and contemporary sources, this book traces the history of the viral infection that has claimed countless victims across the United States, Central America and Africa, and of the global effort to combat this challenging and deadly disease.

Posted on

Newly Published: Managing Hypertension

New on our bookshelf today:

Managing Hypertension: Tools to Improve Health and Prevent Complications
Sandra A. Moulton
Series Editor Elaine A. Moore

Hypertension, or high blood pressure, is a common chronic disease affecting people of different ages, cultural backgrounds and socio-economic statuses worldwide. Research links hypertension to increased risk of heart disease, kidney disease and cardiovascular disease—the leading cause of death worldwide. This book provides an up-to-date illustrated overview of research findings concerning hypertension, covering risk factors, increase in prevalence, cultures affected and challenges to treating and managing the disease in specific populations. Pharmacological and non-pharmacological methods for effectively managing hypertension are discussed.

Posted on

Newly Published: Robert Koch and American Bacteriology

New on our bookshelf today:

Robert Koch and American Bacteriology
Richard Adler

In bacteriology’s Golden Age (roughly 1870–1890) European physicians focused on bacteria as causal agents of disease. Advances in microscopy and laboratory methodology—including the ability to isolate and identify micro-organisms—played critical roles. Robert Koch, the most well known of the European researchers for his identification of the etiological agents of anthrax, tuberculosis and cholera, established in Germany the first teaching laboratory for training physicians in the new methods.

Bacteriology was largely absent in early U.S. medical schools. Dozens of American physicians-in-training enrolled in Koch’s course in Germany, and many established bacteriology courses upon their return. This book highlights those who became acknowledged leaders in the field and whose work remains influential.

Posted on

Newly Published: Steroid Man

New on our bookshelf today:

Steroid Man: Confessions of a Powerlifter from the Golden Age of Enhancement
Adam Frattasio

Three years of resolute weightlifting had not gone as planned for this scrawny 18-year-old. But it was 1980 and a legal prescription for the magic elixir, anabolic steroids, was just $20. Now he would transform himself while away at college and return home with trophy-winning strength and a body like a Greek god—a Charles Atlas magazine ad come to life.

That didn’t go quite as planned either. This revealing memoir recounts an athlete’s experiences with performance enhancing drugs at a time when the public and law enforcement knew little about them. Venturing into the “steroid underground,” the author used and sold them, was featured in muscle magazines, went under a surgeon’s knife and faced interrogation by a federal marshal.

Posted on

Newly Published: Mammography and Early Breast Cancer Detection

New on our bookshelf today:

Mammography and Early Breast Cancer Detection: How Screening Saves Lives
Alan B. Hollingsworth, M.D.

Early detection of breast cancer is critical. Yet efforts to cut back on mammography or even stop screening altogether have been gaining ground in the medical community’s decades-long debate over testing and treatment. It is not a purely scientific debate—back-room politics and hidden agendas have played as much a role as clinical data, leading to some surprising conclusions.

Written by one of the first physicians in the country to specialize in breast cancer risk assessment, genetic testing and high-risk interventions, this book focuses on the screening controversy and explains the arguments used on both sides. The author covers the history of screening, from the first mobile unit on the streets of Manhattan to the cutting edge imaging technology of today.

Posted on

Newly Published: Behind the Mask of Moebius Syndrome

New on our bookshelf today:

Behind the Mask of Moebius Syndrome: A Memoir
Cristina Faragli
Foreword by Ronald M. Zuker, M.D.

Moebius syndrome is a rare congenital neurological disorder affecting two to 20 out of every million newborns. Patients suffer from total facial paralysis and often cannot even close their eyes or move them from side to side. Unable to smile, frown or otherwise express emotion, their everyday personal relationships are deeply affected. Even eating (chewing) is a problem.

This memoir of a woman with Moebius syndrome provides a first-person view of life “behind the mask.”

Posted on

Newly Published: College Success for Students with Disabilities

New on our bookshelf today:

College Success for Students with Disabilities: A Guide to Finding and Using Resources, with Real-World Stories
Irene Ingersoll
Foreword by Nido R. Qubein

The demanding workload and fast pace of college often overwhelm students. Without access to the right resources, many of the three million U.S. college students with disabilities fail or drop out—at a much higher rate than their peers.

This guide helps students, parents, counselors and psychologists find the appropriate resources and accommodations to help students with disabilities successfully transition to college.

The author explains Americans with Disabilities Act laws and outlines steps for requesting and implementing college staff, classroom and testing accommodations.

Student testimonies are included, advising on which assistive technologies and resources have worked to achieve academic success.

 

Posted on

Newly Published: Typhoid Fever

New on our bookshelf today:

Typhoid Fever: A History
Richard Adler and Elise Mara

In the 21st century, typhoid fever afflicts more than 21 million people each year, primarily in underdeveloped countries. In the age before sanitation and antibiotics, the infection was even more devastating, crippling entire armies and claiming the lives of both rich and poor.

The story of typhoid is in many ways the story of modern medicine itself, with early efforts at treatment and prevention paving the way for our understanding of infectious disease in general. Many sought to understand and control the disease, including Robert Koch and Walter Reed. There were unsung heroes as well: Pierre Louis and William Gerhard, among the first to identify the disease’s unique nature; William Budd, whose studies demonstrated its transmission through feces; and Georges Widal, whose test for the disease continues to be used in some areas. This book chronicles the fight against typhoid in the words of these and other medical pioneers, showing how far we have come and how far we have yet to go.

 

Posted on

Newly Published: African American and Cherokee Nurses in Appalachia

New on our bookshelf today:

African American and Cherokee Nurses in Appalachia: A History, 1900–1965
Phoebe Ann Pollitt

Few career opportunities were available to minority women in Appalachia in the first half of the 20th century. Nursing offered them a respected, relatively well paid profession and—as few physicians or hospitals would treat people of color—their work was important in challenging health care inequities in the region. Working in both modern surgical suites and tumble-down cabins, these women created unprecedented networks of care, managed nursing schools and built professional nursing organizations while navigating discrimination in the workplace.

Focusing on the careers and contributions of dozens of African American and Eastern Band Cherokee registered nurses, this first comprehensive study of minority nurses in Appalachia documents the quality of health care for minorities in the region during the Jim Crow era. Racial segregation in health care and education and state and federal policies affecting health care for Native Americans are examined in depth.

Posted on

New Holiday Catalog—And Our Biggest Sale of the Year!

Holiday 2015Our brand-new holiday catalog is in the mail, but we’re giving you a sneak preview this morning—click here for great holiday gift ideas before the catalog hits your mailbox!

And, because it’s never too early to start your holiday shopping, we’re offering our biggest sale of the year! Get 30% off your purchase of two or more books when you enter the coupon code HOLIDAY2015 at checkout!

Posted on

Newly Published—Peddling Mental Disorder

New on our bookshelf today:

Peddling Mental Disorder: The Crisis in Modern Psychiatry
By Lawrie Reznek

Psychiatry is a mess. Patients who urgently need help go untreated, while perfectly healthy people are over-diagnosed with serious mental disorders and receive unnecessary medical treatment. The roots of the problem are the vast pharmaceutical industry profits and a diagnostic system—the Diagnostic and Statistical Manual of Mental Disorders (DSM)—vulnerable to exploitation.

Drug companies have fostered the development of this system, pushing psychiatry to over-extend its domain so that more people can be diagnosed with mental disorders and treated with drugs.

This book describes the steady expansion of the DSM—both the manual itself and its application—and the resulting over-medication of society. The author discusses revisions and additions to the DSM (now in its fifth edition) that have only deepened the epidemics of major depression, premenstrual dysphoric disorder, social anxiety disorder, attention deficit disorder and bipolar disorder.

Posted on

North Carolina Library Association 2015 Conference

We’re exhibiting at the biennial North Carolina Library Association conference in Greensboro, North Carolina this week! Our own Dylan Lightfoot and Stephanie Nichols are exhibiting books, and several McFarland authors are among the NC librarians attending the convention.

NCLA Cole
Author J. Timothy Cole with his books, The Forest City Lynching of 1900 and Collett Leventhorpe, the English Confederate.
NCLA Shiflett
Author Orvin Lee Shiflett with his book, William Terry Couch and the Politics of Academic Publishing

 

Posted on

Newly Published—Cannabis Extracts in Medicine

New on our bookshelf today:

Cannabis Extracts in Medicine: The Promise of Benefits in Seizure Disorders, Cancer and Other Conditions
By Jeffrey Dach, M.D. , Elaine A. Moore and Justin Kander

As of December 2014, medicinal cannabis is legal in 23 states where news and medical journals report success stories of people recovering from diverse medical conditions such as epilepsy, cancer and chronic pain.

In states where cannabis remains illegal, users and providers risk arrest and imprisonment. While the United States government has restricted cannabis medical research, advances have been made in Israel, Spain and Italy. One such breakthrough was the discovery of the endocannabinoid system in the brain and immune system. Endogenous cannabinoids are mimicked by THC and CBD, cannabinoids found in the cannabis plant, thus accounting for its medicinal effects. Focusing on the biochemical properties, medical benefits and psychological effects of cannabinoids, this book provides an overview of anecdotal case reports, animal studies and clinical trials proposing cannabis for seizure disorder, cancer, chronic pain and other medical conditions.

 

Posted on

National Organization for Human Services

NOHSWe’re exhibiting at the National Organization for Human Services conference in Charlotte, North Carolina this week! The theme of this year’s conference, “Diversity Matters,” focuses on celebrating diversity with clients, students, colleagues, programs and communities. McFarland president Rhonda Herman is in the exhibit hall with a display of health and human services books, and is available to discuss your book proposal.

Posted on

Newly Published—The Mysteries of Consciousness

New on our bookshelf today:

The Mysteries of Consciousness: Essays on Spacetime, Evolution and Well-Being
Edited by Ingrid Fredriksson

For hundreds of years the Western world has believed that humans—indeed all living things—consist of more than pure biology. Not mere physical bodies, humans possess something else that helps to define them. In this collection of new essays scientists, psychologists, theoretical physicists and other experts in the mind-body connection explore the nature of consciousness and its future as a new paradigm in science.

With contributions covering near death experiences, the concept of “free will,” conscious spacetime, DNA consciousness, the role of consciousness in the evolution of life, quantum theory and the non-local universe, the scientific basis of love, and the principles and applications of self-hypnosis, this volume clarifies the meaning of consciousness and establishes a model for further exploration into a burgeoning realm of scientific study.

Posted on

"What's That Smell?!"

If you listened to National Public Radio‘s Morning Edition yesterday, you may have heard Yuki Noguchi‘s story about multiple chemical sensitivity and issues that arise when workplaces ban fragrances. That story of a little known, and little understood, medical condition is available below, and is a strongly recommended listen.

McFarland – a fragrance-free workplace – has long been interested in multiple chemical sensitivity, and we continue to publish a strong line of books about chemical and electrical sensitivity. To draw attention to this issue, we’re offering a 20% discount on all multiple chemical sensitivity titles through the end of September. Browse a list of titles below, and use the coupon code MCS at checkout!


Books About Multiple Chemical Sensitivity

Understanding Multiple Chemical Sensitivity: Causes, Effects, Personal Experiences and Resources

Chemical and Electrical Hypersensitivity: A Sufferer’s Memoir

Chemical Sensitivity: A Guide to Coping with Hypersensitivity Syndrome, Sick Building Syndrome and Other Environmental Illnesses

Defining Multiple Chemical Sensitivity

Autoimmune Diseases and Their Environmental Triggers

Living with Multiple Chemical Sensitivity: Narratives of Coping

Environmentally Induced Illnesses: Ethics, Risk Assessment and Human Rights

Chemical Injury and the Courts: A Litigation Guide for Clients and Their Attorneys

Sauna Detoxification Therapy: A Guide for the Chemically Sensitive

 

Posted on

New Releases for August 3: Sociology of Sports, Baseball, Renaissance, Postcards, Public Health

978-0-7864-9767-6

The Sociology of Sports: An Introduction, 2d ed. by Tim Delaney

The Complete Baseball Scorekeeping Handbook, Revised and Updated Edition by Andres Wirkmaa

Grant Morrison and the Superhero Renaissance: Critical Essays by Darragh Greene

American Woman Suffrage Postcard: A Study and Catalog by Kenneth Florey

Celebrity Health Narratives and the Public Health by Christina S. Beck

 

 

 

Posted on

Library Journal Review of Palliative Care

Just in: this excellent Library Journal review of Harold Y. Vanderpool’s Palliative Health Care: The 400-Year Quest for a Good Death!

Vanderpool (emeritus, history & philosophy of medicine, Inst. for the Medical Humanities, Univ. of Texas) has drawn upon “a vast literature on clinical medicine, medical research, palliative care practices and advocacy, personal testimonials, biomedical ethics, death and dying, the law, and the history of medicine and culture” as well as his own extensive career in the fields of medical ethics, death and dying, and suffering in this wide-ranging survey of the history of palliative care. From 1605, when Sir Francis Bacon proclaimed that physicians should enable persons to “pass peacefully out of life,” to the present, when dying patients’ “rights, protections, and number of choices…are…deserving of celebration,” although the author notes that the choices are often filled with pain. Vanderpool concludes that understanding the nature of contemporary palliative care is imperative for making good decisions. VERDICT: This wise and revealing study is sure to be valuable to the dying and those who love them, as well as to the physicians and other health professionals who care for them.Marcia G. Welsh, Dartmouth Coll. Lib., Hanover, NH

Contact us for more information on this title.  Happy reading.

 

Posted on

Ashe County: Where McFarland Resides

559307f0e6660.image

Authors, customers, friends, and fans: if you’ve ever wondered what McF’s mountain town is like, have a look at this neat response about our area from a recent vacationer.  (A special nod, too, to our Boondocks friends who regularly support us in a number of ways.)  We love where we live!

 

Posted on

New Releases for July 1: David Bowie, HBO, Pirates, Theatre, Becoming a Leader

978-0-7864-9738-6

Becoming a Leader Is Becoming Yourself by Russ S. Moxley

David Bowie in Darkness: A Study of  Outside and the Late Career by Nicholas P. Greco

Inside the Rise of HBO: A Personal History of the Company That Transformed Television by Bill Mesce, Jr.

“Had ’Em All the Way”: The 1960 Pittsburgh Pirates by Thad Mumau

Her Turn on Stage: The Role of Women in Musical Theatre by Grace Barnes

 

 

 

Posted on

CONFERENCE: American Library Association 2015 Annual Meeting

cHICAGO)

There is much to celebrate today!  Our publishing duty, however, is to equip you with industry intel (some of which is less likely to be in your news feed today).  Therefore, as we witness historic decisions in our country, we’d be remiss not to mention the Annual American Library Association conference, which meets over the weekend in San Francisco.  Themed “TRANSFORMING our libraries, ourselves, McFarland looks forward to several days’ worth of terrific conversations about all things librarianship.

A happy coincidenceassistant sales manager Adam Phillips has THIS hotel view, providing opportunities to share the goings-on of an historic Pride Week in San Francisco.    

 

Posted on

New Releases for June 22: Vietnam, Barons, Palliative Care, Disney, Masculinity

978-0-7864-7909-2

Creating the Vietnam Veterans Memorial: The Inside Story by Robert W. Doubek

Benevolent Barons: American Worker-Centered Industrialists, 1850–1910 by Quentin R. Skrabec, Jr.

Palliative Care: The 400-Year Quest for a Good Death by Harold Y. Vanderpool

Walt’s Utopia: Disneyland and American Mythmaking by Priscilla Hobbs

Fight Sports and American Masculinity: Salvation in Violence from 1607 to the Present by Christopher David Thrasher

 

 

 

 

 

 

Posted on

New Releases for May 11: Sedgwicks, Horror Films, Obituaries, Religion, Rock 'n' Roll

978-0-7864-9668-6

The Five Sedgwicks: Pioneer Entertainers of Vaudeville, Film and Television by Michael Zmuda

Classic Horror Films and the Literature That Inspired Them by Ron Backer

Obituaries in the Performing Arts, 2014 by Harris M. Lentz III

African Traditional Religion in the Modern World, 2d ed.  by Douglas E. Thomas

Dig That Beat! Interviews with Musicians at the Root of Rock ’n’ Roll by Sheree Homer