We’re turning 40, and we’re celebrating with a special fortieth anniversary sale! Through June 30, get a 25% discount on ALL books when you use the code ANN2019. And if you’ll be in our area (Ashe County, North Carolina, in the beautiful Blue Ridge Mountains), we’d love to see you at our open house event on Friday, June 14. Thank you for supporting our first 40 years—we look forward to celebrating many more birthdays with you.
On June 14, 2019, McFarland will celebrate its fortieth anniversary with an open house party. From noon to five, our campus at 960 Hwy 88 W, Jefferson, NC will be open to the public with finger food, conversation and tours available, and many of our authors will be in attendance. To stay up-t0-date with event information, follow our event page. Below is a brief company history, with personal thoughts, by founder and editor-in-chief Robert Franklin.
McFarland Publishers Now Forty Years Old
by Robert Franklin
McFarland’s history (founder, Robbie Franklin, me): My close friends Biff and Alicia Stickel were burned out special ed teachers in Connecticut, early 70’s. What to do? Back to the land! They (and their little daughter Maranatha Shone Stickel) drove south till they loved the vibe and the scenery and wound up living on Peak Road from 1972 through part of 1978 (and birthing Micah Stickel). Alicia played piano at the local Baptist church and they were cofounders of the Creston Co-op. I visited them in ’72 (instantly fell for the land and people, the forefinger car salute, the almost drinkable river) and again every year after, and when wife Cheryl Roberts came into my life in 1975, we visited. Soon I was bragging about Ashe County to everybody – “If your car breaks down, the very next person to come along will stop and ask if you need help.” I hope a few readers can recognize the Stickels’ name (he goes by Richard now; they live in Toronto). They are the reason McFarland was begun in Ashe County. We present band of publishers, about fifty in number, owe them great honor.
I did not learn till after we moved here in 1979 that my Revolutionary War ancestor Lieutenant Robert McFarland, after whupping the king at Kings Mountain, lived up here in the 1790s. He then went overmountain to become the first ever sheriff of Greene/Washington County, Tennessee. (I was born in Memphis.)
McFarland & Company, Inc., Publishers is our official name. Founded in April 1979 right here. I had been the executive editor of a smallish scholarly publisher in New Jersey; my mentor/boss/friend Eric Moon (a charismatic Brit) knew before I did it was time for me to go off on “my own” (very misleading words!). The local Ashe County newspaper was failing by 1978 and at first I thought, o.k., I’m an editor type, maybe I can start up a new one. Between summer and Christmas the local fellow David Desautels decided the same thing and very successfully started The Jefferson Times. We became friends and McFarland’s earliest two or three books (including a biography of Soviet leader Brezhnev) were typeset using off-hours time on that new newspaper’s equipment. Katy Zell Taylor was our first fulltime employee (Ashe Central H.S. yearbook editor!) and did a lot of typesetting and correcting. Dental Care in Society was our first published book, in 1980 (ask me some day).
After deciding up in New Jersey to stay with book (versus newspaper) publishing, I phoned the Jefferson Post Office in February 1979 to set up a box number mailing address – they said people had to apply in person. Whew! So I flew from Newark to Tri-Cities, Tennessee (what did I know?), rented a car, drove to Jefferson (hours!), filled out a form, got back in the car, drove back to Tri-Cities, and got back home not long before day was done.
A couple of months later, on April 1, 1979, Cheryl and I packed our former life stuff (including hundreds of books—heavy!) in a small U-Haul, attached it to our VW bug, and began to drive south, the Stickels’ Ashe County on our minds.
My ninth-grade homeroom friend (Toledo, Ohio), Mike Strand, had helped with some financial and emotional support and we stopped at his place in Maryland overnight. Armed with an Ashe return address, I had written several hundred letters (yes!) on a yellow pad on my knees in the front seat while Cheryl drove, and Mike arranged for a nearby university used-to-weird-hours thesis typist to type them all overnight; we mailed them April 2 and drove on. We were headed to my parents’ (retired librarians) house in Charlottesville, with me again writing several hundred short letters on my lap. We had arranged for a similar heroic overnight typing fest (the two days: 905 letters to all the authors I had addresses for, saying my former employer will take good care of you, they’re wonderful publishers—But if by any chance they turn you down for something, give us a shot!).
The U-Haul was too much for the Bug and our left rear wheel came OFF 20 miles north of Charlottesville—but stayed in the wheel well (having nowhere else to go), behaving violently. Definitely exciting (it was my stint at the wheel). We lost two or three days; I split logs for my parents’ fireplace.
In Ashe County finally, we scooped up some reply mail from authors. Already! And we soon secured a sweet farmhouse in Dillard Holler (landlord Jesse Dillard; Mom-figure Clyde Dillard; horse-plus-himself quarter-acre-garden plower Jones Dillard). The Dillard families taught us a great deal about what being “conservative” actually means. (One day Jesse turned up with several hundred fence rails he stored near “our” (his) house; no immediate need, but “I got ’em for 25¢ each.” They stayed stacked for years…) The birth of our sons Charles (in ’81), Nicholas (’85) and William (’89) certainly emphasized the Dillards’ lessons. (Jesse routinely tossed hay bales up into pickup trucks in his 80’s. Lemme be him!)
McFarland itself started out next to the H & R Block office, near the florist, in Jefferson, a small space but enough for our first couple of years. The Jefferson Post Office turned out, under our loyal friend Charles Caudill, to be one of our greatest early assets. He was so supportive as McF struggled through ignorance of mass mailings, foreign registered packages (we learned together!), “library rate” book mailings, etc. McFarland moved in 1981 or ’82 to the Mountain View shopping center between the towns and quickly expanded there. In 1982 we lucked out by having Rhonda Herman agree to join the tiny staff, doing all the “business” stuff while I coddled authors, edited manuscripts and coached the typesetters. High school senior Cynthia Campbell became a stalwart and sixteen year old Cherie Scott was a wow of a typesetter, along with Katy Taylor, on our new typesetting equipment. Within three years we were producing 40 or so new books a year (in 2018 the total was nearly 400).
Meanwhile, the people of Ashe County all around us showed interest, great surprise (“A Publisher in Ashe County?” read one huge Jefferson Times headline), and affection. Highly significant was Hal Colvard, repeatedly trusting us, at Northwestern bank, another wonderful early friend of McFar. We warmly greeted each other on Saturday mornings at the post office for many years after he retired.
By 1984 we’d moved to our present location, which became five buildings on both sides of the road. We’re technically inside Jefferson town limits. We took Mackey McDonald’s trim brick ranch house, whacked walls left and right, pushed out here, there… Years later we added a second floor – my joke is, the main building now has more roof lines than an Italian hill village.
We are, or were, a library-oriented scholarly and reference book publisher. (We’ve grown much more into a straight-to-people operation today but libraries are still a critical component of our efforts.) Two of our earliest works were Library Display Ideas by my sister Linda Franklin and Free Magazines for Libraries, by Adeline Mercer Smith: they were terrific sales successes. Another 1982 biggie was Anabolic Steroids and the Athlete by William M. Taylor, M.D. We hit that topic just as it exploded nationwide. One of the most memorable early works was Keep Watching the Skies! by Bill Warren (1982). This huge book expertly, humorously covers in amazing depth every American science fiction movie of the 1950s and a lot of Hollywood Big Names spoke highly of it in print. We were famous! (Well, the author was…)
McFarland was an early strong supporter of the local arts scene. (There are hundreds of paintings hanging in four of our buildings.) Cheryl Roberts and I founded the publication ARTS/DATES for the Arts Council in 1980 or 1981, and for more than a decade paid all its expenses as it grew grander and ever more useful. Loyal Jane Lonon (Arts Council head) wangled twice for us an N.C. Governor’s Business Award for the Arts and Humanities (go to Raleigh; shake hands; pose for photos; eat dinner).
I joined the strong, active Ashe County Little Theatre and played Dracula for them in 1981, sporting fangs crafted by the late Brett Summey, who became a good friend, now truly missed. Jane Lonon and I wowed the crowd in The King and I and Tom Fowler and I rolled them in the aisles in Greater Tuna. When I played Macbeth, the high school English teacher promised extra credit to student attendees.
McFarland’s output grew rapidly—by the 1990s we were producing hundreds of new titles each year and our staff had doubled, then tripled in size. Margie Turnmire had arrived in the mid–’80s, a beautiful soul and a very smart lady: director of finance and administration. In 1995 the Ashe County Chamber of Commerce honored us with a Business of the Year award (I believe we were the third such) and in 1998 The Wall Street Journal ran a feature article on us, showing that we are a bit unusual in our range of offerings. We have a commanding position in, for example, Vietnam combat memoirs, chess history, baseball (teams, eras, bios), automotive history and popular culture (film, TV, comics, literature…). We’ve done many reference books (though with Wiki-Google etc. now such works are uneconomical to produce); a Library Journal book of the year was local John Stewart’s African States and Rulers in 1989. Lots of Civil War, World War II, American/European/World history, literary criticism. Authors from all over the world. That part’s fun! As I write this we have published 7,800 titles.
We had busted out of our onsite warehouse and used the old Ashe County Jail on Buffalo Road for several years in the 80s! Ultimately we had to move our shipping operation into the building next to the Arts Council owned by Jim Reeves. On its outer wall facing the Arts Center we had Jack Young do the town’s first mural (now painted over): “Ashe County through the Ages.” Finally, Mike Herman built us an entirely new warehouse across the road from our main building in about 1990. Fourteen years later, then-vice-president Rhonda Herman (now president) moved the company onto firmer financial footing by arranging to install state-of-the-art printing equipment in that warehouse (we’d always used out-of-house printing firms).
Cheryl and I love Ashe County. We love the people. We love the trees, the river. (We came in first in the Mixed Expert class canoe race four or five years ago!) I even like the curves driving 23 miles to and fro our home to work (we live practically on the Tennessee line, up in the Flatwoods). The finger salute still works and the tire zing helps me think through business challenges. Our three boys, Charles, Nicky and William, also revere their place of birth. McFarland has about 50 employees, all of whom are exceptionally talented. When I got here to start the company, I truly had my pick of some of the best talent available anywhere, and I mean Anywhere. Our typesetters know every Hungarian or Swedish accent mark there is!
The local merchants have become business partners. Local artists have paintings hanging in our offices. The restaurants are great for business lunches. The weather—sublime (I learned to fell trees and the art of minimizing the lifting and stacking of logs our first year here); I like winter! Mike Herman built our house and the numerous renovations of our current space—impossible to imagine a better job. Stan Barker did some fabulous stone walls at our home. I feel both cozy and exhilarated just getting up in the morning! Ashe County, we’re for you!
McFarland is having an open house (snacks, drinks, tours) starting at noon on Friday, June 14th. We want to show our thanks to a community that has nurtured us for 40 years. Come one, come all!
For more than a century, the U.S. Navy’s battleships, cruisers, destroyers, submarines and amphibious warfare vessels have depended on a small group of specialized auxiliary ships to provide fuel, food, ammunition, parts and other material support and services. Without these workhorse vessels, the U.S. Fleet could not have won in World War II and it could not today deploy and remain on station in the far distant waters of the world.
This book provides the rosters, histories, specifications and illustrations of 130 different auxiliary ship types in the last 100 years, including the little-known ones, the latest expeditionary fast transports and future towing, salvage and rescue ships.
Marie Marvingt (1875–1973) set the world’s first women’s aviation records, won the only gold medal for outstanding performance in all sports, invented the airplane ambulance, was the first female bomber pilot in history, fought in World War I disguised as a man, took part in the Resistance of World War II, was the first to survive crossing the English Channel in a balloon, worked all her life as a journalist, spent years in North Africa and invented metal skis. Her life story was so unusually rich in exploits and accomplishments that some dismissed it as a hoax.
This biography explores the life of “the most incredible woman since Joan of Arc” and investigates the reasons she has been forgotten. Known as the “fiancée of danger,” she was the model for the silent film series The Perils of Pauline.
British Blockade Runners in the American Civil War
Perhaps more than all the campaigns of the Union armies, the Union naval blockade—covering all major Southern ports along 3,500 miles of coastline for the duration of the war—brought down the Confederacy. The daring exploits of Confederate blockade runners are well known—but many of them were British citizens operating out of neutral ports such as Nassau, Havana and Bermuda.
Focusing on British involvement in the war, this history names the overseas bankers and manufacturers who, in critical need of cotton and other Confederate exports, financed and equipped the fast little ships that ran the blockade. The author attempts to disentangle the names and aliases of the captains—many of whom were Royal Navy officers on temporary leave—and tells their stories in their own words.
Between 1900 and 1950, Americans built the most powerful steam locomotives of all time—enormous engines that powered a colossal industry. They were deceptively simple machines, yet, the more their technology was studied, the more obscure it became. Despite immense and sustained engineering efforts, steam locomotives remained grossly inefficient in their use of increasingly costly fuel and labor. In the end, they baffled their masters and, as soon as diesel-electric technology provided an alternative, steam locomotives disappeared from American railroads. Drawing on the work of eminent engineers and railroad managers of the day, this lavishly illustrated history chronicles the challenges, triumphs and failures of American steam locomotive development and operation.
Charles Clifton of Pierce-Arrow: A Sure Hand and a Fine Automobile
Roger J. Sherman
As head of Pierce-Arrow in its formative years, Colonel Charles Clifton played a significant role in the development of a venerated automobile manufacturer. Roundly respected in his time, Clifton was a force in automobile trade associations for nearly a quarter century but slipped into undeserved obscurity after his death in 1928.
This biography covers Charles Clifton’s role in the earliest conflicts and achievements of the American automobile industry and the growth of the Pierce-Arrow company, using industry publications and periodicals of the time as well as recollections of his associates and contemporaries. It details his wider importance in shaping the industry itself, especially his role in the controversies surrounding the Selden patent and the patent cross-licensing agreement between auto manufacturers. The impact of World War I on the industry and Clifton’s activities responding to the vast operational changes the war brought about conclude the book.
From 1915 through the early 1920s, American auto racing experienced rapid and exciting change. Competition by European vehicles forced American car manufacturers to incorporate new features, resulting in legendary engineering triumphs (and, essentially, works of art). Some of the greatest drivers in racing history were active during this time—Ralph DePalma, Dario Resta, Eddie Rickenbacker, the Chevrolet brothers, Jimmy Murphy.
Presenting dozens of races in detail and a wealth of engineering specs, this history recalls the era’s cigar-shaped speedway specials and monumental board tracks, the heavy-footed drivers, fearless mechanics, gifted engineers and enthusiastic backers.
Electric Airplanes and Drones: A History
“Certainly one of the most comprehensive histories of electric aviation and drones to date…engaging…extensive…thorough…a highly readable scholarly history relevant to aviation enthusiasts, students, or researchers…highly recommended.”
Field Recordings of Black Singers and Musicians: An Annotated Discography of Artists from West Africa, the Caribbean and the Eastern and Southern United States, 1901–1943
“This is an important reference source…highly recommended.”
Confederate Ironclads at War
R. Thomas Campbell
Hampered by lack of materials, shipyards and experienced shipbuilders, even so the South managed to construct 34 iron-armored warships during the Civil War, of which the Confederate Navy put 25 into service. The stories of these vessels illustrate the hardships under which the Navy operated—and also its resourcefulness. Except for the Albemarle, no Confederate ironclad was sunk or destroyed by enemy action. Overtaken by events on the ground, most were destroyed by their own crews to prevent them from falling into Union hands.
This account covers the design and construction and the engagements of the Confederate ironclads and describes the ingenuity and courage, as well as the challenges and frustrations of their “too little, too late” service.
McFarland’s biographies and memoirs cover the fascinating life stories of both iconic personalities and quiet heroes. On sale now, browse hundreds of titles from history, sports, movies, music, science & technology, literature, military history, transportation and more. When you order direct from our website using the coupon code BIOGRAPHY, print editions of all biographies, autobiographies and memoirs are 20% off now through February 15.
This naval history of the Delaware Estuary spans three centuries, from the arrival of the Europeans to the end of the World War II. The author describes the shipbuilders and infrastructure, and the ships and men who sailed this surprisingly active waterway in peace and in war. From Philadelphia to the Delaware Capes, the story of the nascent U.S. Navy and key historical figures emerges. Dozens of historic images and four appendices are included.
Steam locomotives dominated the railways from the 1820s through the 1960s. Today almost all of them have been replaced with electric and diesel engines, yet the fascination surrounding steam-powered trains has not dwindled. A diverse community of enthusiasts—from mechanics to teachers to lawyers—have taken up the hobby of building and running steam locomotives in their own backyards.
Drawing on the author’s extensive experience and research, this guide covers the materials, tools, skills and technical information needed to get started or to improve an existing design.
Abandoned Shipmate: The Destruction of Coast Guard Captain Ernie Blanchard
Ladson F. Mills, III
Captain Ernie Blanchard left for work January 10, 1995, a successful officer. Respected by superiors and subordinates, his personal and professional values seemed perfectly aligned with the institution he served, the United States Coast Guard. By day’s end his career was finished.
At a speaking engagement at the Coast Guard Academy, Blanchard’s icebreaker—a series of time-tested corny jokes—was met with silence. Within hours, an investigation was underway into whether his remarks constituted sexual harassment. Several weeks later, threatened with a court-martial, he shot himself.
The author investigates Blanchard’s “death by political correctness” in the context of the turmoil surrounding the U.S. Armed Forces’ gender inclusion struggles from the 1980s to the present.
For President Lyndon Johnson, 1968 was a year of calamity, including the hijacking of the USS Puebloin international waters off North Korea. After a fierce attack by the North Korean Navy, the lightly armed spy ship was captured and its 83 crewmen taken hostage, imprisoned and tortured for nearly a year before being released.
How and why did the Navy, the National Security Agency and the Johnson administration place the Pueblo in such an untenable situation? What drove Kim Il-sung, North Korea’s autocrat, to gamble on hijacking a ship belonging to the world’s most powerful nation?
Drawing on extensive research, including summaries of White House meetings and conversations, the author answers these questions and reviews the events and flawed decisions that led to Pueblo’s capture.
Mid-flight noncombat mishaps and blunders occur frequently in the USAF during training and utility flights—sometimes with the loss of life and regularly with the destruction of expensive aircraft. In one extreme case, a $2.2 billion B-2 Spirit bomber crashed soon after takeoff and was destroyed.
The events surrounding such accidents are gathered by USAF investigators and a report is published for each case. The author has collected these reports, including some made available following FOI (Freedom of Information) requests to U.S. air bases, and rewritten them in language accessible to the general public.
The causes—bird-strikes, joy-riding, unauthorized maneuvers, pilot disorientation, an unseen binoculars-case blocking the plane’s joystick, unexpected moisture in an air-pressure gauge—are often surprising and, at times, horrifying.
Our spring 2019 new books catalog is now available—click here to browse our forthcoming titles!
The advent of mass railroad travel in the 1800s saw the extension of a system of global transport that developed various national styles of construction, operation, administration, and passenger experiences.
Drawing on travel narratives and a broad range of other contemporary sources, this history contrasts the railroad cultures of 19th century England and America, with a focus on the differing social structures and value systems of each nation, and how the railroad fit into the wider industrial landscape.
Beginning in 1881, isolated prototypes of electric tricycles and bicycles were patented and sometimes tested. Limited editions followed in the 1940s, but it was not until the lithium-ion battery became available in the first decade of this century that urban pedelecs and more powerful open-road motorcycles—sometimes with speeds of over 200 mph—became possible and increasingly popular.
Today’s ever-growing fleets of one-wheel, two-wheel and three-wheel light electric vehicles can now be counted in the hundreds of millions. In this third installment of his electric transport history series, the author covers the lives of the innovative engineers who have developed these e-wheelers.
Robert A. Lovett and the Development of American Air Power
David M. Jordan
Robert Lovett grew up in Texas, went to Yale, and earned his wings as a naval air force hero in World War I. He played a key role in the development of the Army Air Force in World War II. His emphasis on strategic bombing was instrumental in defeating Hitler’s Germany.
During his postwar State Department service, he was influential in initiating the Marshall Plan, the formation of NATO and planning the Berlin Airlift. He served as Truman’s Secretary of Defense during the Korean War, was a consultant for his friend Dwight Eisenhower and served John F. Kennedy during the Cuban Missile Crisis. Between tours of duty in Washington, he was an international banker on Wall Street. This first complete biography covers his life and career in detail.
The holidays are a special time at McFarland—in addition to publishing scholarship, many of us also participate in the tree harvest, as Ashe County produces more Christmas trees than any other county in the United States. If you live in the Southeast, you may have a little bit of McFarland in your living room right now! This season, please consider putting some McFarland under the tree for the readers in your life. To make your holiday shopping easier, we’re offering 25% off of ALL books through the end of the year! On our website, use coupon code HOLIDAY18, or call us at 800-253-2187. For inspiration, browse our new catalog of of gift ideas for readers. Happy holidays from your friends at McFarland!
Ironclad Captains of the Civil War
Myron J. Smith, Jr.
From 1861 to 1865, the American Civil War saw numerous technological innovations in warfare—chief among them was the ironclad warship. Based on the Official Records, biographical works, ship and operations histories, newspapers and other sources, this book chronicles the lives of 158 ironclad captains, North and South, who were charged with outfitting and commanding these then-revolutionary vessels in combat. Each biography includes (where known) birth and death information, pre- and post-war career, and details about ships served upon or commanded.
Ultra-Large Aircraft, 1940–1970: The Development of Guppy and Expanded Fuselage Transports
“This work is an important contribution to the history of aviation and a fine treatment of these enormous, ungainly looking airplanes. A worthwhile read for all interested in transport aircraft and the history of aviation…recommended.”
Tiger Stadium: Essays and Memories of Detroit’s Historic Ballpark, 1912–2009
“The editors of this text do an excellent job…a richly informative and entertaining resource for sports history collection…recommended.”
Exploring Our Dreams: The Science and the Potential for Self-Discovery
“Written in an easy to read, conversational tone, this book is easily accessible to the general reader…recommended.”
Early Bicycles and the Quest for Speed: A History, 1868–1903, 2d ed.
“Highly detailed…richly illustrated…[illustrations] provide a fascinating view of the late 19th century.”
Abraham Lincoln’s presidency was bookended by a pair of dramatic railroad trips through the state of New York. His first term began with a pre-inaugural railway tour—his second ended with a funeral train. Each was a five-day crossing of the Empire State.
These two journeys allowed thousands of ordinary Americans first to celebrate, and later to mourn, the great president, and became indelibly etched in the memories of those who had the opportunity to stand along parade route.
Drawing on newspaper accounts, memoirs and diaries, this book brings to life the two epic and unique moments in both New York’s and the nation’s history.
Stardust International Raceway: Motorsports Meets the Mob in Vegas, 1965–1971
Randall Cannon and Michael Gerry
Professional motorsports came to Las Vegas in the mid–1950s at a bankrupt horse track swarmed by gamblers—and soon became enmeshed with the government and organized crime. By 1965, the Vegas racing game moved from makeshift facilities to Stardust International Raceway, constructed with real grandstands, sanitary facilities and air-conditioned timing towers. Stardust would host the biggest racing names of the era—Mario Andretti, Parnelli Jones, John Surtees, Mark Donohue, Bobby Unser, Dan Gurney and Don Garlits among them.
Established by a notorious racketeer, the track stood at the confluence of shadowy elements—wiretaps, casino skimming, Howard Hughes, and the beginnings of Watergate. The author traces the Stardust’s colorful history through the auto racing monthlies, national newspapers, extensive interviews and the files of the FBI.
Electric Airplanes and Drones: A History
Attempts at electric powered flight date to well before the 19th century. Battery weight and low energy output made it impractical until the 1990s, when the advent of lightweight materials, more efficient solar power, improved engines and the Li-Po (lithium polymer) battery opened the skies to a wide variety of electric aircraft.
The author describes the diverse designs of modern electric flying machines—from tiny insect-styled drones to stratospheric airships—and explores developing trends, including flying cars and passenger airliners.
The Automobile and American Life, 2d ed.
Now revised and updated, this book tells the story of how the automobile transformed American life and how automotive design and technology have changed over time. It details cars’ inception as a mechanical curiosity and later a plaything for the wealthy; racing and the promotion of the industry; Henry Ford and the advent of mass production; market competition during the 1920s; the development of roads and accompanying highway culture; the effects of the Great Depression and World War II; the automotive Golden Age of the 1950s; oil crises and the turbulent 1970s; the decline and then resurgence of the Big Three; and how American car culture has been represented in film, music and literature. Updated notes and a select bibliography serve as valuable resources to those interested in automotive history.
Today is the last day to take advantage of our huge sale on transportation books! Use TRANSPORT25 now for 25% off ALL transportation titles!
Four new titles are reviewed in the July issue of Choice!
Scenes from an Automotive Wonderland: Remarkable Cars Spotted in Postwar Europe
“Any car spotter will enjoy this book, and may find a 26 horsepower favorite. The book is presented in a pleasant, easily readable format and contains a useful index and excellent bibliography… recommended.”
Women in the American Revolution
“effective… enriches the breadth of scholarship published on this topic… Wike’s multicultural net captures the multifaceted roles of women… recommended.”
The First 50 Super Bowls: How Football’s Championships Were Won
“This readable book will no doubt be enjoyed by his intended audience of football and sports fans… recommended.”
Henry Green: Havoc in the House of Fiction
“Nuanced… one leaves this study with a thorough knowledge of Green’s oeuvre and full insight into his mastery of high modernism… recommended.”
Our Fall 2018 catalog is now available—click here to see our authors’ forthcoming books!
Incorporated by veteran automakers in 1913, the Chandler Motor Car Company was initially successful in a fiercely competitive industry, manufacturing an array of quality automobiles at a range of prices. Yet by the late 1920s the company was floundering under mismanagement. Producing four lines of cars with numerous body styles, Chandler and its lower-priced companion marque, Cleveland, were unable to find markets for their numerous models and seemed in effect to be competing against themselves.
Drawing on numerous automotive histories and two large private collections of memorabilia, this exhaustive study of the Chandler Motor Car Company covers the automobiles in detail, including all body styles, and their changes during production. The author chronicles the growth, expansion and later troubles of Chandler and Cleveland, providing fresh insight into the formative years of the auto industry and the personalities who made it go.
Since their introduction in 1964, American muscle cars have been closely associated with masculinity. In the 21st century, women have been a growing presence in the muscle car world, exhibiting classic cars at automotive events and rumbling to work in modern Mustangs, Camaros and Challengers.
Informed by the experiences of 88 female auto enthusiasts, this book highlights women’s admiration and passion for American muscle, and reveals how restoring, showing and driving classic and modern cars provides a means to challenge longstanding perceptions of women drivers and advance ideas of identity and gender equality.
The Moulton Bicycle: A History of the Innovative Compact Design
Bruce D. Epperson
In 1963, British inventor Alex Moulton (1920–2012) introduced an innovative compact bicycle. Architectural Review editor Reyner Banham predicted it would give rise to “a new class of cyclists,” young urbanites riding by choice, not necessity. Forced to sell his firm in 1967, Moulton returned in the 1980s with an even more radical model, the AM—his acclaim among technology and design historians is largely due to Banham’s writings.
The AM’s price tag (some models cost many thousands of dollars) has inspired tech-savvy cyclists to create “hot rod” compact bikes from Moulton-inspired “shopper” cycles of the 1970s—a trend also foreseen by Banham, who considered hot rod culture “folk art of the mechanical era.”
The author traces the intertwined lives of two unusually creative men who had an extraordinary impact on each others’ careers, despite having met only a few times.
After the attack on Pearl Harbor (December 7), American sailors of the Asiatic Fleet (where it was December 8) were abandoned by Washington and left to conduct a war on their own, isolated from the rest of the U.S. naval forces. Their fate in the Philippines and Dutch East Indies was often grim—many died aboard burning ships, were executed upon capture or spent years as prisoners of war.
Many books have been written about the ships of the U.S. Asiatic Fleet, yet few look into the experiences of the common sailor. Drawing on official reports, past research, personal memoirs and the writings of war correspondents, the author tells the story of those who never came home in 1945.
On December 22, 1853, a new steamship left New York on its maiden voyage. The San Francisco—perhaps the finest ocean-going vessel of its time—had been chartered by the U.S. Government to transport the Third Artillery to the Pacific Coast.
Two days out, the ship ran into one of the great hurricanes of maritime history. Sails and stacks were blown away, the engine was wrecked and scores of people were washed overboard, as the men frantically worked the pumps to keep afloat. A few days later, cholera broke out.
After two weeks adrift, the survivors were rescued by three ships. The nightmare wasn’t over. Two of the vessels, damaged by the storm, were no position to take on passengers. Provisions ran out. Fighting thirst, starvation, disease and mutiny, they barely made it back to land. Then came the aftermath—accusations, denials, revelations of government ineptitude and negligence, and a cover-up.
In 1962, a unique transport aircraft was built from the parts of 27 Boeing B-377 airliners to provide NASA a means of transporting rocket boosters. With an interior the size of a gymnasium, “The Pregnant Guppy” was the first of six enormous cargo planes built by Aero Spacelines and two built by Union de Transport Aeriens. More than half a century later, the last Super Guppy is still in active service with NASA and the design concept has been applied to next-generation transports.
This comprehensive history of expanded fuselage aircraft begins in the 1940s with the military’s need for a long-range transport. The author examines the development of competing designs by Boeing, Convair and Douglas, and the many challenges and catastrophic failures. Behind-the-scenes maneuvers of financiers, corporate raiders, mobsters and other nefarious characters provide an inside look at aviation development from the drawing board to the scrap yard.
“Get the hell off this ship!”: Memoir of a USS Liscome Bay Survivor in World War II
James Claude Beasley
James Claude Beasley was a typical American teenager in the 1940s—a child of the Great Depression with an abiding commitment to family and country. With the outbreak of World War II, he enlisted in the Navy at 18. His plainspoken, personal memoir recounts his three years of service (1942–1945), from his induction at Winston Salem, North Carolina, to the sinking of his ship, the escort carrier USS Liscome Bay, by a Japanese submarine, through the end of the conflict and his return to civilian life.
The State of American Hot Rodding: Interviews on the Craft and the Road Ahead
David Lawrence Miller
As the automotive world looks towards a future of electric vehicles, driverless technology and anonymous styling, what can be learned from the individuals who resist these trends and cling to their love of street rods and muscle cars? The hot rodding world still exists, but will it continue to hold a place in tomorrow’s automotive culture?
Gearhead and geographer David Miller has crisscrossed America in his custom built 1958 Chevy Apache pickup, interviewing hot rodders about what drives their passions, values and way of life. Their collected stories present a detailed portrait of modern hot rodding—a distinctly American subculture that survives by bucking the trends and attitudes that increasingly shape the transportation landscape.
In 1750 the Appalachian Mountains were a formidable barrier between the British colonies in the east and French territory in the west, passable only on foot or horseback. It took more than a century to break the mountain barrier and open the west to settlement.
In 1751 a private Virginia company pioneered a road from Maryland to Ohio, challenging the French and Indians for the Ohio country. Several wars stalled the road, which did not start in earnest until after Ohio became a state in 1803. The stone-paved Cumberland Road—from Cumberland, Maryland, to Wheeling, Virginia—was complete by 1818 and over the next 30 years was traversed by Conestoga wagons and stagecoaches. The Baltimore and Ohio Railroad—the first general purpose railroad in the world—started in Baltimore in the 1820s and reached Wheeling by 1852, uniting east and west.
From the earliest “velocipedes” through the advent of the pneumatic tire to the rise of modern road and track competition, this history of the sport of bicycle racing traces its role in the development of bicycle technology between 1868 and 1903.
Providing detailed technical information along with biographies of racers and other important personalities, the book explores this thirty-year period of early bicycle history as the social and technical precursor to later developments in the motorcycle and automobile industries.
The Indianapolis Automobile Industry: A History, 1893–1939
Sigur E. Whitaker
In 1893, Indianapolis carriage maker Charles Black created a rudimentary car—perhaps the first designed and built in America. Within 15 years, Indianapolis was a major automobile industry center rivaling Detroit, and known for quality manufacturing and innovation—the aluminum engine, disc brakes, aerodynamics, superchargers, and the rear view mirror were first developed there. When the Indianapolis Motor Speedway opened in 1909, hometown manufacturers dominated the track—Marmon, Stutz and Duesenberg. The author covers their histories, along with less well known contributors to the industry, including National, American, Premier, Marion, Cole, Empire, LaFayette, Knight-Lyons and Hassler.
Our Spring 2018 New Books catalog is now available—click to see what our authors have in store for the new year!
United States Revenue and Coast Guard Cutters in Naval Warfare, 1790–1918
Thomas P. Ostrom with Maps by David H. Allen
Covering the history of the U.S. Coast Guard from 1790—when it was called the U.S. Revenue Marine—through World War I, this book describes the service’s national defense missions, including actions during the War of 1812, clashes with pirates, slave ships and Seminole Indians, the Civil War and the Spanish-American War. During World War I the USCG supported U.S. Navy operations across the Atlantic, escorted merchant convoys and engaged in anti-submarine warfare. Original maps are included.
Gregory Cagle was a 10-year-old car fanatic when his family moved from New Jersey to Germany in 1956. For the next five years he photographed unusual, rare and sometimes bizarre automobiles throughout Europe. This book features 105 specimens of auto exotica, captured with Cagle’s Iloca Rapid-B 35mm camera—not showpieces in museums but daily drivers in their natural habitats. In the background can be glimpsed, here and there, the mood of postwar Europe. The story behind each photo is told, with dates and locations, information and history about the cars and some of their owners, along with Cagle’s personal anecdotes.
New on our bookshelf today:
Victory at Midway: The Battle That Changed the Course of World War II
James M. D’Angelo
Foreword by William S. Dudley
In the five months after Pearl Harbor, the Imperial Japanese Navy won a string of victories in a campaign to consolidate control of Southeast Asia and the South Pacific. In June of 1942, Japan suffered a devastating defeat at the Battle of Midway and was never again able to take the offensive in the Pacific.
Bringing fresh perspective to the battle and its consequences, the author identifies Japan’s operational plan as a major factor in its Navy’s demise and describes the profound effects Midway had on the course of the war in Europe.
New on our bookshelf today:
In the final year of World War I, Germany made its first attempt to wage submarine warfare off faraway shores. Large, long-range U-boats (short for unterseeboot or “undersea boat”) attacked Allied shipping off the coasts of the U.S., Canada and West Africa in a desperate campaign to sidestep and scatter the lethal U-boat defenses in European waters.
Commissioned in 1917, U-156 raided commerce, transported captured cargo and terrorized coastal populations from Madeira to Cape Cod. In July 1918, the USS San Diego was sunk as it headed into New York Harbor—the opening salvo in a month-long series of audacious attacks by U-156 along the North American coast. The author chronicles the campaign from the perspective of Imperial Germany for the first time in English.
Gear up for 2018 with our new automotive catalog—and, through New Year’s Day, get 30% off your order of two or more books with the coupon code HOLIDAY17!
The first African-American aircraft carrier commander, Rear Admiral Lawrence Cleveland Chambers (1929– ) played a prominent role as captain of the USS Midway during the Vietnam War. During the evacuation of Saigon—known as Operation Frequent Wind—he famously ordered several UH-1 helicopters pushed overboard to make room for an escaping South Vietnamese Air Force major to land his Cessna. Chambers, who had only commanded Midway for a few weeks, gave the order believing (wrongly) that he would be court-martialed for the $10 million loss. This biography covers his early life and military career, including his role in the desegregation of the U.S. Navy during a period racial strife.
The December issue of Choice features reviews of four new McFarland books!
Major General Israel Putnam: Hero of the American Revolution
Robert Ernest Hubbard
“This masterfully researched account is a solid contribution to American Revolutionary historiography as well as to the histories of Connecticut, New England, and the French and Indian War…highly recommended.”
Joseph Brown and His Civil War Ironclads: The USS Chillicothe, Indianola and Tuscumbia
Myron J. Smith, Jr.
“Excellent…thorough…a plethora of maps, illustrations, and charts…recommended.”
LGBTQ Young Adult Fiction: A Critical Survey, 1970s–2010s
Caren J. Town
“Important…deftly balances several elements to serve a variety of readers…recommended.”
The Culture and Ethnicity of Nineteenth Century Baseball
Jerrold I. Casway
“Excellent…This scholarly, informative, yet easy-to-read volume includes an excellent bibliography and will be a fine addition to academic library collections…recommended.”
Fairchild C-82 Packet: The Military and Civil History
Simon D. Beck
Originally designed as a cargo and paratroop transport during World War II, the Fairchild C-82 Packet is today mainly remembered for its starring role in the Hollywood film The Flight of the Phoenix (1965). Its ungainly appearance earned it the nickname “the flying boxcar” but the aircraft was the first to achieve practical end-loading and aerial delivery of cargoes. Its outsized capacity served the U.S. military’s needs for more than ten years—civilian operators flew it in remote locations like Alaska and South America for a further three decades. This book provides a comprehensive history of the C-82, detailing each of the 224 aircraft built, with technical diagrams, multiple appendices and more than 200 photos.
It’s our biggest sale of the year! Through the holiday season, get 30% off your order of two or more books with the coupon code HOLIDAY17! Need inspiration? Check out our brand new holiday catalog!
HOLIDAY17 is valid through January 2, 2018, and applies to any book on McFarland’s website. Browse our entire online catalog here.
Shrimp Highway: Savoring U.S. 17 and Its Iconic Dish
Foreword by Dock Hooks
Known as the Coastal Highway, U.S. Route 17 runs along the Eastern Seaboard from Punta Gorda, Florida, to Winchester, Virginia, passing many of the prime shrimping waters in the southern United States. Visiting remote ports-of-call cluttered with trawlers, and the many eateries along the route—some established, some obscure—the author explores the Lowcountry shrimping culture and presents a colorful profile of the “17-ers,” the eccentric lifetime residents of the highway corridor.
A century ago, horses were ubiquitous in America. They plowed the fields, transported people and goods within and between cities and herded livestock. About a million of them were shipped overseas to serve in World War I. Equine related industries employed vast numbers of stable workers, farriers, wainwrights, harness makers and teamsters. Cities were ringed with fodder-producing farmland, and five-story stables occupied prime real estate in Manhattan.
Then, in just a few decades, the horses vanished in a wave of emerging technologies. Those technologies fostered unprecedented economic growth, and with it a culture of recreation and leisure that opened a new place for the horse as an athletic teammate and social companion.
Electric Boats and Ships: A History
Foreword by Christoph Ballin
Electric propulsion for boats was developed in the early 19th century and—despite the advent of the internal combustion engine—continued with the perfecting of the modern turbo-electric ship. Sustainable and hybrid technologies, pioneered in small inland watercraft toward the end of the 20th century, have in recent years been scaled up to create integrated electric drives for the largest ocean-going vessels. This comprehensive history traces the birth and rebirth of the electric boat from 1835 to the present, celebrating the Golden Age of electric launches, 1880–1910.
Military Trains and Railways: An Illustrated History
Jean-Denis G.G. Lepage
Featuring 256 drawings, this history of military trains and railways from 1853 through 1953 describes how the railroad transformed the nature of warfare. Transport and logistics are discussed for armored trains, rail-borne artillery and armored combat vehicles, medical evacuation trains and draisines (light auxiliary vehicles such as handcars). The railroad’s role in establishing European colonial empires in Asia and Africa is examined. Conflicts covered include the Boer Wars, the American Civil War, the Austro-Prussian War, the Franco-Prussian War, the Russo-Turkish War, World War I, the Finnish Civil War, the Spanish Civil War, World War II and the French Indochina War.
Illustrated Dictionary of Automobile Body Styles, 2d ed.
Lennart W. Haajanen
“A valuable resource for public libraries and the collections of vocational schools.”—Booklist
At 2:38 p.m. today, McFarlanders will take a break to go outside and stare directly into the sun. Join us! In honor of the eclipse, take 20% off all books about the solar system with the coupon code ECLIPSE!
Kramer Williamson, Sprint Car Legend
Chad Wayne Culver
Foreword by Ken Schrader
Sprint Car Hall of Famer Kramer Williamson began his 45–year professional career as a grassroots racer from Pennsylvania and became one of the most successful and beloved professional drivers of all time. Drawing on interviews with those who knew him best, this first ever biography of Williamson covers his life and career, from his humble beginnings racing the legendary #73 Pink Panther car in 1968 to his fatal crash during qualifying rounds at Lincoln Speedway in 2013.
John Banister of Newport: The Life and Accounts of a Colonial Merchant
Marian Mathison Desrosiers
Merchant John Banister (1707–1767) of Newport, Rhode Island, wore many hats: exporter, importer, wholesaler, retailer, money-lender, extender of credit and insurer, owner and outfitter of sailing vessels, and ship builder for the slave trade. His recently discovered accounting records reveal his role in transforming colonial trade in mid–18th century America.
He combined business acumen and a strong work ethic with knowledge of the law and new technologies. Through his maritime activities and real estate development, he was a rain-maker for artisans, workers and producers, contributing to income opportunities for businesswomen, freemen and slaves.
Drawing on Banister’s meticulous daybooks, ledgers, letters and receipts, the author analyzes his contribution to the economic history of colonial America, highlighting the complexity of the commerce of the era.
Our Fall 2017 New Books catalog is now available—click here to see what’s new from your favorite authors!
This first ever biography of Antarctic explorer Sir Raymond Priestley (1886–1974) covers his full (at times life-threatening) involvement with Sir Ernest Shackleton’s 1907–1909 Nimrod Expedition and Robert Scott’s 1910–1913 Terra Nova Expedition. Priestley’s service with the British 46th Division during World War I won him the Military Cross for gallantry.
After the war, he played a leading role in establishing the Scott Polar Research Institute at the University of Cambridge. He was later appointed vice-chancellor of the University of Melbourne and then of the University of Birmingham and also helped establish the University of the West Indies. He received a knighthood for his services to education.
During retirement—a misnomer in his case—he went with the Duke of Edinburgh on the Royal Yacht Britannia as an Antarctic expert and joined the American Deep Freeze IV Expedition during his tenure directing the British Antarctic Survey. Despite the demands of his career, Priestley remained an involved family man throughout.
Illustrated Dictionary of Automobile Body Styles, 2d ed.
Lennart W. Haajanen
Illustrations by Bertil Nyden and Jorgen Persson; Foreword by Karl Ludvigsen
Cars today fit a fairly small number of body types—sedan, coupe, station wagon, SUV, hatchback and a few others. The meanings of these familiar terms have changed over the decades as automotive design has evolved. Along the way, a greater number of earlier body types have fallen out of use and become historical curiosities. Who today can identify a charabanc, a dos-à-dos or even a phaeton?
This expanded second edition defines all distinct body types since the early days of the automobile, many of which were derived from horse-drawn vehicles. Entries, many including clear line drawings, describe popular types and variations from different countries and time periods as well as terms for body components. Subtypes and subtle distinctions are explained and common misuses of terms and designations are clarified.
A Scottish immigrant to Illinois, Joseph Brown made his pre–Civil War fortune as a miller and steamboat captain who dabbled in riverboat design and the politics of small towns. When war erupted, he used his connections (including a friendship with Abraham Lincoln) to obtain contracts to build three ironclad gunboats for the U.S. War Department—the Chillicothe, Indianola and Tuscumbia. Often described as failures, these vessels were active in some of the most ferocious river fighting of the 1863 Vicksburg campaign. After the war, “Captain Joe” became a railroad executive and was elected mayor of St. Louis. This book covers his life and career, as well as the construction and operational histories of his controversial trio of warships.
During World War I, the American Merchant Marine meant dangerous duty. Sailors on cargo ships faced the daily threat of enemy submarines, along with the usual hazards of life at sea, and help was rarely close enough for swift rescues.
Pre-war shipping in America depended mainly on foreign vessels, but with the outbreak of war these were no longer available. Construction began quickly on new ships, most of which were not completed until long after the end of the war. Drawing on contemporary newspapers, magazines and trade publications, and Shipping Board, Department of Commerce and Coast Guard records, this book provides the first complete overview of the American Merchant Marine during World War I. Detailed accounts cover the expansion of trans–Atlantic shipping, shipbuilding records 1914–1918, operating companies, ship losses from enemy action, the role of the Naval Overseas Transportation Service and mariner experiences.
Join us this weekend in San Diego for the 2017 conference of the Popular Culture Association / American Culture Association!
We’re in Baltimore, Maryland for the Association of College and Research Libraries 2017 conference! Librarians, please join us in the exhibit hall at booth #912.
Playing for Equality: Oral Histories of Women Leaders in the Early Years of Title IX
Diane LeBlanc and Allys Swanson
Mammography and Early Breast Cancer Detection: How Screening Saves Lives
Alan B. Hollingsworth, M.D.
The Beyoncé Effect: Essays on Sexuality, Race and Feminism
Edited by Adrienne Trier-Bieniek
Click here to browse McFarland’s complete line of women’s studies titles.
This week, we’re in Albuquerque, New Mexico for the 38th annual Southwest Popular/American Culture Association Conference! Visit our display in the Hyatt Regency Conference Center to browse books and to discuss your book proposal!
The Cadillac Northstar V-8: A History
Cadillac has had a long history in the automotive marketplace as General Motors’ luxury car division. During the 1980s, Cadillac’s management wanted to reestablish the brand as a leader in sophistication, innovation, refinement and prestige. Engineers conceived a new dual-overhead cam, four-valve-per-cylinder V-8 engine—the Northstar. This power plant was the heart of Cadillac’s Northstar System, which included a greatly improved suspension and braking system.
The division redesigned its entire line to incorporate these new technologies for the 1990s and beyond. The Northstar was the last engine designed and built by Cadillac before the 2005 establishment of GM Powertrain, which took over engine design for all GM divisions. This history of the Northstar V-8 and the cars it powered covers the first generation front-wheel drive Northstar, the second generation rear-wheel drive model, and the supercharged version, along with racing history and the most collectible Northstar-powered Cadillacs.
Vietnam War River Patrol: A U.S. Gunboat Captain Returns to the Mekong Delta
Richard H. Kirshen
As a 20-year-old gunboat captain and certified U.S. Navy diver in the Mekong Delta, the author was responsible for both the vessel and the lives of its crew. Ambushes and firefights became the norm, along with numerous dives—almost 300 in 18 months. Forty years after the war, he returned as a tourist. This journal records his contrasting impressions of the Delta—alternately disturbing and enlightening—as seen first from a river patrol boat, then from a luxury cruise ship.
Pioneer aviatrix Jessie “Chubbie” Miller made a significant contribution to aviation history. The first woman to fly from England to her native Australia (as co-pilot with her close friend Captain Bill Lancaster), she was also the first woman to fly more than 8000 miles, to cross the equator in the air and to traverse the Australian continent north to south.
Moving to America, Miller was a popular member of a group of female aviators that included Amelia Earhart, Bobby Trout, Pancho Barnes and Louise Thaden. As a competitor in international air races and a charter member of the first organization for women flyers, the Ninety-Nines, she quickly became famous. Her career was interrupted by her involvement in Lancaster’s sensational Miami trial for the murder of her lover, Haden Clarke, and by Lancaster’s disappearance a few years later while flying across the Sahara desert.
This week, get 20% off all books about women’s studies—over 300 titles—when you enter the code MARCH! Click here to browse.
We’re exhibiting at the American Library Association Midwinter Meeting in Atlanta, Georgia! Attendees, visit us in booth 1611!
Relics of the Franklin Expedition: Discovering Artifacts from the Doomed Arctic Voyage of 1845
Garth Walpole Edited by Russell Potter
Sir John Franklin’s Arctic expedition departed England in 1845 with two Royal Navy bomb vessels, 129 men and three years’ worth of provisions. None were seen again until nearly a decade later, when their bleached bones, broken instruments, books, papers and personal effects began to be recovered on Canada’s King William Island. These relics have since had a life of their own—photographed, analyzed, cataloged and displayed in glass cases in London.
This book gives a definitive history of their preservation and exhibition from the Victorian era to the present, richly illustrated with period engravings and photographs, many never before published. Appendices provide the first comprehensive accounting of all expedition relics recovered prior to the 2014 discovery of Franklin’s ship HMS Erebus.
The Rhodesian Air Force in Zimbabwe’s War of Liberation, 1966–1980
This book evaluates the development of the Rhodesian Air Force during the Second Chimurenga or Bush War (1966–1980). Airpower in irregular conflict is effective at the tactical level because guerrilla warfare is not a purely military conflict. The Rhodesian Air Force was deployed in a war-winning versus a supporting role as a result of the shortage of manpower to deal with insurgency, and almost all units of the Rhodesian Security Forces depended on its tactical effectiveness.
Technical challenges faced by the Air Force, combined with the rate of guerrilla infiltration and the misuse of airpower to bomb guerrilla bases in neighboring countries largely negated the success of airpower.
Rumrunners: Liquor Smugglers on America’s Coasts, 1920–1933
J. Anne Funderburg
In 1920, the 18th Amendment made the production, transportation and sale of alcohol not merely illegal—it was unconstitutional. Yet no legislation could end the demand for alcohol. Enterprising rumrunners worked to meet that demand with cunning, courage, machineguns and speedboats powered by aircraft engines. They out-maneuvered the U.S. Coast Guard and risked their lives to deliver illicit liquor.
Smugglers like Bill McCoy, the Bahama Queen, and the Gulf Stream Pirate, along with many others, ran operations along the U.S. coastline until Prohibition was repealed in 1933. Drawing on legal records, newspaper articles and Coast Guard files, this history describes how rumrunners battled the Dry Navy and corrupted U.S. law enforcement, in order to keep America wet.
British Car Advertising of the 1960s
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked “Do we need a car?” but “What car shall we have?”
This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
This weekend in Nashville, we’re exhibiting at the Popular Culture Association / American Culture Association in the South 2016 conference! Visit our book exhibit to shop and to discuss your book proposal with Dylan Lightfoot.
Combat helicopter pilots in the Vietnam War flew each mission facing the possibility of imminent death. Begun as a series of attempted letters to the Department of Veterans Affairs, this compelling memoir of an aircraft commander in the 116th Assault Helicopter Company—“The Hornets”—relates his experience of the war in frank detail.
From supporting the 25th Infantry Division’s invasion of Cambodia, to flying the lead aircraft in the 101st Airmobile Division’s pivotal Operation Lam Son 719 invasion of Laos to cut the Ho Chi Minh Trail at LZ Hope, the author recounts the traumatic events of his service from March 1970 to March 1971.
Shipmates: The Men of LCS 52 in World War II
In late 1944, 78 U.S. Navy sailors and officers climbed aboard a ship just 150 feet long and 23 feet wide, and headed toward the sound of gunfire. One of a class of gunboats known as “mighty midgets,” LCS 52 carried an arsenal equal to ships twice its size. Yet its shallow draft enabled it to maneuver to within a few hundred feet of any beach. Packed inside the tiny craft, the diverse crew were farmers, students, cooks and teachers. They ranged from age 17 to middle-aged—a few had seen combat in the Atlantic and the Pacific.
This book tells the story of the ship’s extensive service in World War II’s Pacific Theater. Most of the crew survived the war, as did LCS 52 itself, serving in the U.S. Navy and Japanese Maritime Self-Defense Force until 1958, when it was decommissioned and used for artillery practice. A roll call of crew members is included, with biographical information when available.
Ed “Big Daddy” Roth (1932–2001) was a phenomenon. His body of work is still discussed in hot rodding, fine arts and pop culture circles and his cult following remains as devoted as it was during his career. His 1963 Mysterion show car—featuring two big-block Ford V8s—was his masterpiece and the story of its rise and brief existence is legendary. Though it was immortalized as a popular plastic model kit and is featured on several websites, little is known about Roth’s magnum opus. There are a number of fanciful stories of its demise—mostly fiction.
Combining history and shop class, this book provides a full investigation of Mysterion—both the legend and the machine itself. Drawing on interviews, magazine articles, photos, models and other (sometimes obscure) sources, the author pieces together the true story of the car, while documenting his own faithful bolt-by-bolt recreation of Mysterion.
“Ask the Man Who Owns One” An Illustrated History of Packard Advertising
Arthur W. Einstein, Jr.
Foreword by Steven Rossi
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion—the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company’s image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to “guess what name it bears.”
This book traces Packard’s advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company’s management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Automobile Manufacturers of Cleveland and Ohio, 1864–1942
Frank E. Wrenick with Elaine V. Wrenick
Foreword by John J. Grabowski
This comprehensive look at the heyday of automobile manufacturing in Ohio chronicles the region’s early prominence in an industry that was inventing itself. More than 550 Ohio manufacturers are covered, from Abbott to Zent. There are familiar marques, such as Jordan, Baker, Peerless, and White of Cleveland, along with Packard, Stutz, Crosley and Willys. Less well-known and forgotten automotive ventures, such Auto-Bug, Darling and Ben-Hur, are documented, although many never got beyond the concept stage. Attention is given to the various ancillary industries, services and organizations which nurtured, developed with and, in many cases, survived the decline of Cleveland’s automotive industry.
Bill Lambert: World War I Flying Ace
Samuel J. Wilson
World War I fighter pilot William C. Lambert of Ironton, Ohio, flew for the British Royal Air Force in 1918. When he left the Western Front in August, he had 22 victories—then the most achieved by any American pilot. (By the time of the Armistice in November, his total was surpassed by Eddie Rickenbacker, the former race car driver from Columbus, Ohio, with 26 victories.) Lambert survived the war and lived into his eighties, unwilling until late in life to seek public acclaim for his war record. This book examines his life and the wartime experiences that defined it.
With the outbreak of World War I in August 1914, Kiffin Yates Rockwell, from Asheville, North Carolina, volunteered to fight for France. Initially serving with the French Foreign Legion as a soldier in the trenches, he soon became a founding member of the Lafayette Escadrille, a squadron made up mostly of American volunteer pilots who served under the French flag before the United States entered the war.
On May 19, 1916, Rockwell became the first American pilot of the war to shoot down a German plane. He was killed during aerial combat on September 23, 1916, at age 24. This book covers Rockwell’s early life and military service with the Lafayette Escadrille, the first ever American air combat unit and the precursor to the United States Air Force.
In 1915, the road system in south Florida had changed little since before the Civil War. Travelling from Miami to Ft. Myers meant going through Orlando, 250 miles north of Miami. Within 15 years, three highways were dredged and blasted through the Everglades: Ingraham Highway from Homestead, 25 miles south of Miami, to Flamingo on the tip of the peninsula; Tamiami Trail from Miami to Tampa; and Conners Highway from West Palm Beach to Okeechobee City.
In 1916, Florida’s road commission spent $967. In 1928 it spent $6.8 million. Tamiami Trail, originally projected to cost $500,000, eventually required $11 million. These roads were made possible by the 1920s Florida land boom, the advent of gasoline and diesel-powered equipment to replace animal and steam-powered implements, and the creation of a highway funding system based on fuel taxes. This book tells the story of the finance and technology of the first modern highways in the South.
This week, we’re honoring Cleveland after Lebron James and the Cavaliers improbably won three straight to lift the city’s 52-year curse. Through June 26, 2016, get 20% off the following books when you use the coupon code CLEVELAND!
The U.S. Navy’s “Interim” LSM(R)s in World War II: Rocket Ships of the Pacific Amphibious Forces
Ron MacKay, Jr.
Foreword by Captain Wayne P. Hughes, Jr., USN (Ret.)
The “Interim” LSM(R) or Landing Ship, Medium (Rocket) was a revolutionary development in rocket warfare in World War II and the U.S. Navy’s first true rocket ship. An entirely new class of commissioned warship and the forerunners of today’s missile-firing naval combatants, these ships began as improvised conversions of conventional amphibious landing craft in South Carolina’s Charleston Navy Yard during late 1944. They were rushed to the Pacific Theatre to support the U.S. Army and Marines with heavy rocket bombardments that devastated Japanese forces on Okinawa in 1945.
Their primary mission was to deliver maximum firepower to enemy targets ashore. Yet LSM(R)s also repulsed explosive Japanese speed boats, rescued crippled warships, recovered hundreds of survivors at sea and were deployed as antisubmarine hunter-killers. Casualties were staggering: enemy gunfire blasted one, while kamikaze attacks sank three, crippled a fourth and grazed two more. This book provides a comprehensive operational history of the Navy’s 12 original “Interim” LSM(R)s.
We’re in Denver for the 2016 Public Library Association Conference! Be sure to visit McFarland at booth 1240 in the exhibit hall!
This week, we’re in Seattle for the annual Popular Culture Association / American Culture Association conference. Visit our booth in the Sheraton Seattle to browse scholarly books about popular culture, meet our own Karl-Heinz Roseman and Gary Mitchem, and discuss your book proposal!
Covering legendary and obscure intercity passenger trains in a dozen Southeastern states, this book details the golden age of train travel. The story begins with the inception of steam locomotives in 1830 in Charleston, South Carolina, continuing through the mid–1930s changeover to diesel and the debut of Amtrak in 1971 to the present. Throughout, the book explores the technological achievements, the romance and the economic impact of traveling on the tracks. Other topics include contemporary museums and excursion trains; the development of commuter rails, monorails, light rails, and other intracity transit trains; the social impact of train travel; and historical rail terminals and facilities. The book is supplemented with more than 160 images and 10 appendices.
On November 24, 1968, more than 250 people from 19 nations set off on a 10,000–mile endurance rally from London to Sydney. Crossing 10 countries, competitors encountered officious border guards, gangs of rock-throwing children, treacherous driving conditions, collisions, breakdowns, injuries, wayward dogs, livestock, camels and kangaroos, millions of spectators crowding the roads and even bandits. Among the professional drivers were a large number of enthusiastic amateurs, many of whom had never raced in their lives.
Drawing from personal recollections of more than 60 participants—many who made it to Sydney and many more who didn’t—and contemporary newspaper and magazine articles, this book tells the full story of what was called the “Marathon,” from an idea dreamed up over an alcohol-fueled lunch to the last car over the finish line.