From our founding in 1979, McFarland has championed serious scholarship about popular culture. Longtime customers remember the classics like Bill Warren’s Keep Watching the Skies!—how many of you own the original hardcover in yellow cloth binding? Today, popular culture studies is perhaps our best-known line, with more than 2,000 books about horror and science fiction film, old time radio, biographies from the Golden Age of Hollywood, current television series, theatre, dance…whatever your interest, you’re sure to find it here. To express our appreciation for readers old and new, we’re offering 40% off ALL titles about popular culture through May 17 with coupon code POP40. Thank you for continuing to support McFarland, and we hope you find a few good books for your pop shelf!