Sherlock and Digital Fandom
The Meeting of Creativity, Community and Advocacy
In stock (can be backordered)
About the Book
When the BBC’s Sherlock debuted in summer 2010—and appeared in the U.S. on PBS a few months later—no one knew it would become an international phenomenon. The series has since gathered a diverse and enthusiastic fandom.
Like their hero, Sherlock fans scrutinize clues about the show’s deeper meaning, as well as happenings off screen. They postulate theories and readings of the characters and their relationships. They have tweeted with “The Powers That Be,” mobilized to filming locations via #Setlock, and become advocates for LGBTQIA communities.
Sherlock’s digital communities have changed the way that fans and series creators interact in person and online, as each publicly takes “ownership” of beloved television characters who represent far more than entertainment to fans.
About the Author(s)
Jennifer Wojton and Lynnette Porter
Format: softcover (6 x 9)
Bibliographic Info: bibliography, index
Copyright Date: 2018
Table of Contents
1. Fans and The Powers That Be: Interaction and Common Awareness 9
2. “Traditional” Fan Works in a Digital Community 31
3. Beauty and the Beastly: Navigating Fan Websites 46
4. #Setlock 71
5. Marketing Products and Events to Digital Communities 83
6. Sexuality in the World of Sherlock 101
7. Toward an Ethos of Advocacy for Asexuality 124
8. New Directions for Sherlock Fandom and TPTB 154
Book Reviews & Awards
“The popularity of the BBC’s recent Sherlock series, fueled by social media, has only added to the longtime fandom of Arthur Conan Doyle’s quirky detective. Authors Wojton and Porter contend that the BBC production’s unique, compelling feature is its complex attitude toward sexuality, a pairing known in fan communities as Johnlock…describ[es] the ways online fans analyze and celebrate the ambiguous relationships between characters, often through fan fiction”—Booklist