Dating, Mating, Relating

Personal Advertising and Modern Romance

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New 2022 Pre-Order

Available for pre-order / backorder

About the Book

To fit a changing society, the conventional ways we date and mate have given way to brand new methods. People nowadays marry later in life, choose not to marry at all, seek partners after divorce, outlive spouses, relocate to new areas and even endure pandemics. This signifies that we are moving toward larger dating pools, something made possible through public personal advertising.
This text details personal advertising in print and digital media, as well as online dating services, speed dating, the use of mobile dating apps and other topics. Interviews reveal the appeal and limitations of personal advertising for meeting people. This book offers a window into the development of trust and relationships, as well as the increasing role technology plays in shaping how people meet and mate in the modern world.

About the Author(s)

Pamela Anne Quiroz is currently, the executive director of the national consortium, the Inter University Program on Latino Research, director of the University of Houston’s Center for Mexican American Studies and CLASS Distinguished Professor of sociology. Her research focuses on identity, family and youth.

Bibliographic Details

Pamela Anne Quiroz
Format: softcover (6 x 9)
Bibliographic Info: appendix, notes, bibliography, index
Copyright Date: 2022
pISBN: 978-0-7864-7041-9
eISBN: 978-1-4766-4629-9
Imprint: McFarland