American Television Abroad

Once the major Hollywood studios got over their loathing of television as an entertainment medium, they moved quickly to try to dominate both domestic and international programming. In the United States, the eight major studios controlled an overwhelming majority of all television programming by the early 1950s. Their efforts in foreign markets were not quite so successful, but by the 1990s U.S. distributors controlled about 75 percent of the international television trade.
Hollywood’s efforts in television were often thwarted by governments that recognized the airwaves as a public resource and intervened in varying degrees to keep the studios’ programing off the air in their countries. Still the U.S. industry found various ways to provide American fare to foreign viewers. Even into the 1980s, for example, some Hollywood shows could be bought by foreign broadcasters for fees as low as $25 per segment. Despite these efforts the American studios have never been able to completely dominate foreign airwaves: Viewers usually prefer their own, domestic fare to that offered by Hollywood. This history fully documents the U.S. television industry’s efforts in foreign markets and how it continues to look for new markets.

Cultural historian Kerry Segrave is the author of dozens of books on such diverse topics as drive-in theaters, lie detectors, jukeboxes, smoking, shoplifting and ticket-scalping. He lives in British Columbia.

Kerry Segrave
Format: softcover (6 x 9)
Pages: 336
Bibliographic Info: appendices, notes, bibliography, index
Copyright Date: 2013 [1998]
pISBN: 978-0-7864-7616-9
eISBN: 978-1-4766-0604-0
Imprint: McFarland

Preface 1

1. 1940–1962: International Television, “An Emissary of Truth” 3

2. 1940–1962: “British TV Is Going American in a Big Way” 37

3. 1960s: “Brazilians Will Watch Anything” 57

4. 1960s: “We Are Not Getting a Fair Price Here” 91

5. 1970s: “A One-way Street” 109

6. 1970s: “Canada Has Nowhere Else to Go for TV Fare” 129

7. 1980s: “Hollywood Owns the World” 151

8. 1980s: “The American Poison” 189

9. 1990s: “There Is No Stopping the U.S. Tide” 213

10. 1990s: “We Want Total Access to Culture” 241

Appendix: U.S. Television Sales Offshore 263

Notes 265

Bibliography 297

Index 323

“well-researched”—Choice; “spirited…a wealth of statistics and some lacerating quotes”—Times Higher Education.