The Podcast Handbook

Create It, Market It, Make It Great

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About the Book

This handbook is a comprehensive and educational overview of the burgeoning podcast industry. It takes a deep dive into this new media platform, covering the history of podcasting from its roots in radio; the variety of genres, topics, and styles of today’s podcasts (both individual and corporate); and the steps required to build your own podcast. The handbook covers all the elements needed to create a successful podcast including platform options, programming, advertising, and sponsorships. It also includes supplemental essays from professionals in various industries that provide valuable information and tips to enhance the podcasting experience. The structure of the book is easily adapted into lesson plans, and the exercises included for readers make it a book well suited for classes on podcasting.

About the Author(s)

Jacqueline N. Parke, founder and CEO of Sweet G. Communications, a marketing and podcast production company, has over 25 years of marketing, business development, and communications experience. She is also an adjunct instructor at Mercy College (Dobbs Ferry, New York) where she created a course called Podcasting: Creation and Strategy.

Bibliographic Details

Jacqueline N. Parke
Foreword by David S. Weinstein
Format: softcover (6 x 9)
Bibliographic Info: ca. 10 photos, bibliography, index
Copyright Date: 2021
pISBN: 978-1-4766-8193-1
eISBN: 978-1-4766-4453-0
Imprint: McFarland