The Podcast Handbook

Create It, Market It, Make It Great


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About the Book

This handbook is a comprehensive overview of the burgeoning podcast industry. It covers the history of podcasting from its roots in radio; the variety of genres, topics and styles of today’s podcasts (both individual and corporate); and the steps required to build your own podcast. The handbook covers all the elements needed to create a successful podcast including platform options, programming, advertising and sponsorships. Supplemental essays from professionals in various industries provide information and tips to enhance the podcasting experience. The structure of the book is easily adapted into lesson plans, and the exercises included for readers make it a book well suited for classes on podcasting.

About the Author(s)

Jacqueline N. Parke, founder and CEO of Sweet G. Communications, a marketing and podcast production company, has over 25 years of marketing, business development and communications experience. She is also an adjunct instructor at Mercy College (Dobbs Ferry, New York), where she created a course called Podcasting: Creation and Strategy.

Bibliographic Details

Jacqueline N. Parke

Foreword by David S. Weinstein
Format: softcover (6 x 9)
Pages: 234
Bibliographic Info: 27 photos, bibliography, index
Copyright Date: 2022
pISBN: 978-1-4766-8193-1
eISBN: 978-1-4766-4453-0
Imprint: McFarland

Table of Contents

Acknowledgments ix
Foreword by David S. Weinstein 1
Preface 5
Introduction 11

Part I. Industry Overview: The Golden Age to the Digital Age
Chapter 1. The Golden Age to the Digital Age 19
Chapter 2. Game-changing Podcasts 29
Chapter 3. Industry Trends and Statistics 36

Part II. Podcasting Platforms
Chapter 4. What Is Your Podcasting Goal? 53
Chapter 5. Defining Your Audience 62
Chapter 6. Choosing Your Podcasting Platform 70
Chapter 7. Editing Your Podcast 81

Part III. The Host(s), Listener, Producer Factor
Chapter 8. Be the Host, Get a Host or ­Co-host? 89
Chapter 9. The Host(s): Role and Expectations 97
Chapter 10. The Producer: Role and Expectations 104

Part IV. Let’s Create Your Podcast!
Chapter 11. The Production Process 115
Chapter 12. Writing Scripts, Intros, Outros and Journaling 121
Chapter 13. Fiction Podcasts 131
Chapter 14. Show Topics: Plan Ahead of Time 139
Chapter 15. Interacting with Guests (On–and ­Off-Air) 146
Chapter 16. The Guests: Creators, Experts and Influencers 152
Chapter 17. Overcoming Common Issues 161

Part V. Marketing Your Podcast
Chapter 18. Perception Is Reality 171
Chapter 19. Advertising and Social Media 187
Chapter 20. Podcasting for Business 199

Conclusions: The Final Presentation 215
Bibliography 217
Index 221

Book Reviews & Awards

“I just got worked up reading your meticulous guide!”—Susie Bright, host/producer, In Bed with Susie Bright,