Television by Stream

Essays on Marketing, Content and Audience Worldwide


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About the Book

Online television streaming has radically changed the ways in which programs are produced, disseminated and watched. While the market is largely globalized with some platforms streaming in multiple countries, audiences are fragmented, due to a large number of choices and often solitary viewing. However, streaming gives new life to old series and innovates conventions in genre, narrative and characterization.
This edited collection is dedicated to the study of the streaming platforms and the future of television. It includes a plethora of carefully organized and similarly structured chapters in order to provide in-depth yet easily accessible readings of major changes in television. Enriching a growing body of literature on the future of television, essays thoroughly assess the effects new television media have on institutions, audiences and content.

About the Author(s)

Christina Adamou is an associate professor in film and television studies at the School of Film, Faculty of Fine Arts at Aristotle University in Thessaloniki, Greece. Her research interests include contemporary television, film and television genres, films and television for children as well as class and gender representations in film and television.
Sotiris Petridis is an adjunct professor at Hellenic Open University, Greece. His research interests are about film and television genres, audiovisual horror, screenwriting theory and practice, viral marketing, and the new ways of film and television promotion and has written academic books and articles on cinema and audiovisual narrative. He is a member of the European Film Academy and the Greek Film Academy.

Bibliographic Details

Edited by Christina Adamou and Sotiris Petridis
Format: softcover (6 x 9)
Pages: 236
Bibliographic Info: notes, bibliographies, index
Copyright Date: 2023
pISBN: 978-1-4766-8591-5
eISBN: 978-1-4766-4833-0
Imprint: McFarland

Table of Contents

Christina Adamou and Sotiris Petridis 1
Part 1—Netflix Responds to Globalized Markets and Audience
On Netflix’s Alleged Distinction and the Future of Television
Mayka Castellano and Melina Meimaridis 9
Streaming Audience Data, Ratings and the Future of “Popular” Television
Michael L. Wayne 24
A New Age of Diversity and Visibility
Ahngeli Shivam 42
Contemplating the “Original” in an Age of Branded Content, Branded Networks, Branded Genres and Branded Adaptations
Katerina Marazi 58
Part 2—Beyond Netflix: Globalization and ­Second-Tier SVODs
Encore+: Orphaned Canadian Content in the Age of Digital Abundance
Daniel Keyes 77
Opting Out of the Streaming Wars: Second and Third Tier SVODs
Alexa Scarlata and Andrew Lynch 95
Disney+: Legacy Media Strikes Back
Jason Scott 111
Part 3—Case Studies and Narrative Representations
Coherence Effects in Digital TV: The Case of Anthology Series
Patrick Gill 135
Joshua Marston’s Come Sunday (2018): Biopic in the Streaming Era
Despoina Triantafyllidou 149
The ­Binge-Watch Experience and the ­Three-Act Structure: A Narrative Analysis of Stranger Things
Sotiris Petridis 160
Repackaging the Past: Commodification, Nostalgia and Feminist/Queer Pleasures in Netflix Originals GLOW (2017–2019) and Hollywood (2020)
Spyridon Chairetis and Georgia Aitaki 175
Cats and True Crime: Empathetic Responses and Moral Consequences in ­On-Demand Docuseries
Jossalyn G. Larson 192
­Super-Heroines to the Rescue (of Feminism): ­She-Ra and the Princesses of Power
Christina Adamou 210
About the Contributors 225
Index 229

Book Reviews & Awards

“Insightful… A solid compendium of essays.”—Journal of Popular Culture