While Richard Nixon’s accomplishments and shortcomings are well-documented, one often ignored aspect of his career is his influence on the media conduct of politicians of his generation. Nixon pioneered the use of visual media in politics, beginning in the 1940s during his Congressional service. His historic “Checkers” speech was the first of its kind: a politician using television to save his political career. His appearances on entertainment television, which are now a normal feature of most national political campaigns, broke new ground as well.
This book details the blueprint Nixon set for using television to achieve political goals. Presidents have often used new, innovative media as strategic methods of communication and public relations. The author argues that Nixon pioneered television media, using it consistently to connect with the American public.

William T. Horner is Curators’ Distinguished Teaching Professor of Political Science at the University of Missouri in Columbia, Missouri. He has written, or co-written, five other books.

William T. Horner
Format: softcover (6 x 9)
Pages:
Bibliographic Info: ca. 25 photos, notes, bibliography, index
Copyright Date: 2022
pISBN: 978-1-4766-8663-9
eISBN: 978-1-4766-4663-3
Imprint: McFarland

“…a valuable scholarly contribution to the field of media studies and American politics [that] successfully documents Richard Nixon’s attempt to ‘control’ what he considered a biased and hostile news media.”—Joseph F. Dmohowski, Serials & Special Collections Librarian, Whittier College