High School Prom
Marketing, Morals and the American Teen
$29.95
In stock
About the Book
The prom has been a fixture in the life of American teenagers for as long as high schools have existed. Both encapsulating and magnifying the drama of adolescence, proms have been transformed from modest tea dances to costly extravaganzas supporting apparel and cosmetic makers, limousine services, hotels, magazine publishers, and hair salons.
Focusing on social and economic trends, this volume examines the evolution of the prom, the development of the billion-dollar prom industry, and the event’s place in popular culture, including its portrayal in film, television, and literature. Using the prom as a lens through which to view many aspects of American culture—money, sex, fashion, dance, music, television, transportation, communication, and even war—this work offers a fresh perspective on the history of American youth.
Instructors considering this book for use in a course may request an examination copy here.
About the Author(s)
Bibliographic Details
Ann Anderson
Format: softcover (6 x 9)
Pages: 224
Bibliographic Info: 57 photos, notes, bibliography, index
Copyright Date: 2012
pISBN: 978-0-7864-6700-6
eISBN: 978-1-4766-0007-9
Imprint: McFarland
Table of Contents
Preface 1
PART I—HISTORY
1. Promenade All 7
2. Dancing to a New Beat 20
3. Boomer High 41
4. Like, Totally 58
5. Everyone Gets a Trophy 69
6. Everybody Dance! (Or Not) 88
7. Rituals, Signifiers and the Meaning of It All 100
PART II—MARKETING
8. Does This Magazine Make Me Look Fat? 115
9. Pint-size Princesses Prep for Prom 131
10. Prom and Profits 143
PART III—PROM IN POPULAR CULTURE
11. Fantasy Prom 159
12. Surreal, So Real 171
13. Last Dance 182
Chapter Notes 189
Bibliography 204
Index 214
Book Reviews & Awards
“in an interesting and well-researched way, Anderson delves into the impacts of prom from its inception through the present…a treat for all ages”—Library Journal.