Driving from Japan
Japanese Cars in America
About the Book
This study chronicles the success of the Japanese car in America. Starting with Japan’s first gasoline-powered car, the Takuri, it examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in the late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing.
Toyota, Honda, Datsun (Nissan), Mazda, Subaru, Isuzu, and Mitsubishi are profiled individually from their origins through the present. An examination follows of the forced cooperation between American and Japanese manufacturers, the present state of the industry in America, and the possible future of this union, most importantly in the race for a more environmentally-sound vehicle.
About the Author(s)
Writer and graphic designer Wanda James has worked as an automotive technician and achieved a Class A certification with Honda. She lives near Ottawa, Ontario.
Format: softcover (7 x 10)
Bibliographic Info: 83 photos, notes, bibliography, index
Copyright Date: 2007 
Table of Contents
1. America Builds an Industry 5
2. America’s Wide-Open Market 16
3. The Rise of Japan 25
4. Toyota—First on Shore 37
5. “A Legend in Its Time”—-Toyota’s Rise to the Top 54
6. Datsun’s Debut—Los Angeles, 1958 72
7. Lost and Found—From Datsun to Nissan 86
8. Honda’s American Dream 106
9. Honda’s American Dream—Part Two 118
10. Mazda Makes Its Mark 137
11. Subaru and Suzuki Stake Their Claim 156
12. Isuzu and Mitsubishi—Captive No More 178
13. Advantage Japan—Environment, Embargo and Excellence 195
14. This Yacht Is Sinking—Detroit Flounders 208
15. If You Can’t Beat ’Em… Japanese/American Tie-ins 220
16. The New American Automotive Community 232
17. American Labor—Japanese-Style 242
18. The Return of the Unequal Treaties—U.S.-Japan Trade 254
19. The Road Ahead—From Conquest to Concept 265
Chapter Notes 277
Book Reviews & Awards
“masterful job…interesting…extremely readable…full of facts…excellent…not many recent monographs on this important topic, all libraries should purchase this one…highly recommended”—Choice.