The historical and literary antecedents of the President’s campaign rhetoric can be traced to the utopian traditions of the Western world. The “rhetoric of hope” is a form of political discourse characterized by a forward-looking vision of social progress brought about by collective effort and adherence to shared values (including discipline, temperance, a strong work ethic, self-reliance and service to the community).
By combining his own personal story (as the biracial son of a white mother from Kansas and a black father from Kenya) with national mythologies like the American Dream, Obama creates a persona that embodies the moral values and cultural mythos of his implied audience. In doing so, he draws upon the Classical world, Judeo-Christianity, the European Enlightenment, the U.S. Constitution and Bill of Rights, the presidencies of Jefferson, Lincoln, and FDR, slave narratives, the Black church, the civil rights movement and even popular culture.

Mark S. Ferrara is an associate professor of English at State University of New York.

Mark S. Ferrara
Format: softcover (6 x 9)
Pages: 204
Bibliographic Info: notes, bibliography, index
Copyright Date: 2013
pISBN: 978-0-7864-6793-8
eISBN: 978-1-4766-0339-1
Imprint: McFarland

Table of Contents

Acknowledgments 9
Preface 11
Introduction: Idealism and the American Mind 13
One—Judeo-Christianity and the Rational Utopia 21
Two—American Founding Documents 33
Three—Slave Narratives, the Black Church and Civil Rights 46
Four—The Legacy of Three Great Presidents 62
Five—The Force of Fiction, Music and Popular Culture 86
Six—Values and the Content of Character 107
Seven—Constructing the Narrative Persona 124
Eight—Universalism, Globalization and the Multicultural Utopia 139
Nine—Rhetoric and the Presidency 153
Ten—The 2012 Campaign 167
Chapter Notes 189
Selected Bibliography 197
Index 201

“well-written…thorough examination…recommended”—Choice.