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Film Trailers and the Selling of Hollywood Technology
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About the Book
The audience’s first exposure to a new movie is often in the form of a “coming attraction” trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer’s status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era.
About the Author(s)
Bibliographic Details
Keith M. Johnston
Format: softcover (6 x 9)
Pages: 228
Bibliographic Info: 23 photos, appendices, notes, bibliography, index
Copyright Date: 2009
pISBN: 978-0-7864-4432-8
eISBN: 978-0-7864-5417-4
Imprint: McFarland
Table of Contents
Acknowledgments vii
Introduction
1. “Something BIG Is Coming!” 27
2. The Rival Screen 60
3. Technology and Genre 91
4. The Mobile Trailer 124
Conclusion 153
Appendix I. Interview with Bill Seymour 163
Appendix II. Interview with John Sittig 168
Appendix III. Interview with Paul N. Lazarus 171
Appendix IV. Interview with Simon Ashberry 174
Chapter Notes 179
Trailer-ography 191
Bibliography 201
Index 211
Book Reviews & Awards
“an intriguing read…highly recommended”—Midwest Book Review; “an interesting take on an often overlooked aspect of motion pictures”—Communication Booknotes Quarterly.
