McFarland founder Robert Franklin announced that he has passed the job and title of President to Executive Vice President Rhonda Herman. Franklin will assume the new title of Founder and Editor-in-Chief. Rhonda Herman joined the company in 1982 as Business Manager. She was promoted to Vice President in 1991 and to Executive Vice President in 2004. While she has worked at various times in her McFarland career in every corner of our operations, she spearheaded the initiative to establish an in-house printing facility and has focused on designing information systems in the last decade. She planned and implemented our ebook strategy during the last five years. Most recently she re-vamped technology relating to cover design and book production (400 a year). Ms. Herman graduated magna cum laude from Appalachian State University’s College of Business in 1977 and is also active with groups promoting regional economic development.