American Businesses in China

Balancing Culture and Communication, 2d ed.


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About the Book

In this expanded and revised edition of American Businesses in China, the authors provide readers with a close understanding of the breathtaking technological and cultural evolution of 21st century China. After several decades of economic globalization, the Chinese have emerged as quite successful in their economic relationships with the West despite several ideological differences.
Case studies of American businesses that have been successful in China also include a new chapter detailing American corporate participation in the 2008 Beijing Olympics. Reflecting upon the changing nature of Chinese consumerism and international corporate behavior, the authors close with specific suggestions for those interested in doing business in China.
Instructors considering this book for use in a course may request an examination copy here.

About the Author(s)

Nancy Lynch Street is professor emerita of communication studies at Bridgewater State University in Bridgewater, Massachusetts. Marilyn J. Matelski is professor emerita of communication at Boston College in Chestnut Hill, Massachusetts.

Bibliographic Details

Nancy Lynch Street and Marilyn J. Matelski
Format: softcover (6 x 9)
Pages: 359
Bibliographic Info: chronology, appendices, glossary, notes, bibliography, index
Copyright Date: 2008
pISBN: 978-0-7864-3592-0
eISBN: 978-0-7864-5157-9
Imprint: McFarland

Table of Contents

Acknowledgments      vii

Introduction      1

Chronology of Chinese-American Trade, 1786–2008      15

1. The Chinese Worldview      21

2. Issues in Globalization      53

3. China’s Changing Consumer Landscape      76

4. Case Study: Educational Programs and Exchanges in China      112

5. Case Study: Two Art Exhibitions Cross the Pacific      140

6. Case Study: General Electric and Sesame Street—A True Joint Venture      169

7. Case Study: The Holiday Inn Network in China—More Is Better      188

8. Case Study: Daimler Chrysler—Silence in China After the “Deal Heard ’Round the World”      205

9. Case Study: The Foxboro Company—Infrastructure’s Hidden Jewel      218

10. Case Study: The 2008 Beijing Olympics—Panning for “The Gold”      242

11. Epilogue      266

Appendix A: China Profile      281

Appendix B: Traditional Chinese Holidays and Festivals      284

Appendix C: Contrasting Cultures      286

Appendix D: Council on International Educational Exchange      291

Appendix E: Information and Resources      293

Appendix F: Norms for Negotiation      295

Glossary      301

Notes      307

Selected Bibliography      329

Index      347

Book Reviews & Awards

“recommended”—Choice; “an excellent introduction to current Chinese culture”—Catholic Library World.