The Hoka Hey Motorcycle Challenge is an endurance ride that takes participants across the United States. Riding 20 hours a day or more for 7–12 days straight, they traverse back roads, brave dangerous conditions and battle mental and physical exhaustion. Fewer than 10 percent of participants are women. They take on the challenge and they excel! Chronicling the journeys of 14 women who participated in the Hoka Hey (Lakota for “Let’s do it!”) from 2010 to 2013, this feminist cultural analysis relates their often harrowing stories of life on the road and draws comparisons to women in other sports.